2. HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?

3. The combination of our main product and our ancillary texts are quite
effective in showing the genre we had chosen to pick, this being Indie.
Our final music video shows the typical features found in an indie
music video, for example we used the lyrics to create a literal storyline
to follow which in turn makes our music video a bit surreal and quirky.
We made the lyrics of the song monster by the automatic have a literal
meaning on our video, for example, when the lyrics say “What‟s that
coming over the hill? Is it a monster?” we have a monster run over a hill
with precision timing. We made the monster the cookie monster out of
Sesame Street as people know this character and we could easily make
the characters in the video try and capture him using the temptation of
cookies. This is surreal and fits with the indie genre, as weird videos are
usually the way the indie genre expresses the meaning of the songs.

4. We also took care of the performance part of our final music video
using two separate band practices and mixing them together to change
the colours and lighting to create variation and it just adds more to the
video. We took care of the costume by wearing indie style clothing such
as cardigans, woolly jumpers, skinny jeans and converse to fit the indie
stereotype and we had the band equipment such as drums and guitars
to follow what the indie genre already does in their music videos. We
continued using the idea of quirkiness and weirdness to the ancillary
texts we made, with things such as the digi packs and logos, we
followed the theme of a monster by using a messy and jagged text in
black on the digi pack, giving it an eerie feeling especially as we are
using the term monster in all of our ancillary texts. We made everything
literal to the word monster with our logo being a monster; people would
recognise the song by the literal meaning of a monster.

5. Furthermore, on the digi pack we used a similar style to the band Blur‟s album
cover with four separate photos put together to make one picture. Blur are
very well known so using a similar style to them for our digi pack will increase
our popularity and make our music video become more noticed.
However, instead of an Opie self portrait of each member we have instead the
entire band separately put inside a frame, as if they were in a picture hung up
on the wall. It gives each band member their own identity within the band and
people will recognise each member because of the image on the digi pack. We
further followed, the indie conventions on our digi pack wearing skinny jeans
and converse. To show links we have used the same blue in the title as in our
logo for our media product, also the jagged black text for „Monster‟ is used on
the digi pack and also on the advert this allows effective brand identity and
consistency throughout our ancillary texts. We have also used a plain white
background for our ancillary texts this is because we wanted to be clear, crisp
and to be easily noticed on e.g. a music store shelf.

6. Digi-Pack Advert
• Our digi pak was carefully customized as we have used the • Our advert was also carefully customized as we wanted to
simple white background throughout as we wanted it to be keep the same black, white and blue theme throughout
clear and easily recognizable but also to link with our advert. our ancillary texts. We have achieved this by using a clear
The coloring scheme uses black, blue and white and we simple white background as in our digi pak, using the
wanted this to be consistent so we used it in both of our same band photo and using the same titles on the front
ancillary texts to add a link between our products so if for cover as the digi pak. We have done this because we
example our audience seen the poster they could easily know wanted to be consistent and look professional but also
which digi pak it is as its very similar. We have used the same recognizable and simple at the same time and I think we
band photo on our advert as our inside fold of our digi pak this succeeded. The video has a blue monster and this relates
was needed for the consistency of our media products and also to the font colour used in the title on our advert, also as it’s
using the same clothes with black top and jeans this was a monster name we used a monster font from
needed for a link but also using the black dress on a white (dafont.com) to also show a relationship. We have also
background stands out more. The digi pak links in with our used the same band members on the front cover of our
main product as we have used our logo at the end of our music digi pak, advert and our final music video. As I have said
video and also shown on the back cover of our digi pak. We previously we have used the company logo ‘Monster
have used the same band members in the music video as on Recording LTD’ on our digi pak, advert and music video
the digi pak as this was a crucial aspect of our topic as its but we have took the same colour for the monster as our
easily allows a link. Our dress sense in the music video is title on both our digi-pak and advert.
different as we used a professional photo shoot with a high
spec camera (Nikon-D 80) for our ancillary texts for better
graphics.

7. Overall, our main product and ancillary texts combine well to create a
highly effective indie genre music video. We stuck to the conventions
of the indie genre in both the music video and ancillary texts and it
would make fans of this genre particularly happy that we have created
a quirky video and digi pack to go with it. The digi pack is further
effective through its similarity to blur, people will recognise the
comparison between us and blur and be pleased that we have done
this due to Blur‟s popularity. Our video is also slightly humorous so
people who watch the video will laugh because it‟s outrageous and
unrealistic but it works somehow because it follows the lyrics.