To Protect Reputation and to help companies promote their business Company Overview We are a young and dynamic company comprising of highly talented professionals providing cutting-edge services to companies resulting in a significant increase in revenue and traffic.Our mission has always been to provide our esteemed clients with unmatched services and data privacy features that are at par with international standards, at very competitive rates. Our Services have been tried and tested by hundreds of satisfied corporates and individuals alike Description SEO Sevices We help companies protect and promote their online reputation. You want fast results, at a fair price. We're ready to help. How? We publish new content online using our connections to bloggers, editors, and news websites. We then promote that content using social media and link building. All of our work has a personal touch. Each campaign is catered to your specific needs. Our Services Will be Providing: Keyword Research And Analysis On-page SEO Link Building Services Competetive Research Maintain Your Online Reputation Social Media Optimization Research over various search Engines ---------------------------------------------------- Online Reputation Management Services In this high competitive corporate world, online reputation management (ORM) has become a necessity of every online business. There are various segments including online news, viral marketing, social media, email marketing and many more are there that make a complete section of online reputation management services. Our ORM services includes : Complete understanding of client's online need and reputation requisites. Monitoring the brands, products, personal name and company name in major search engines using online news websites, social media, forums and blogs. Maintain a separate segment of positive and negative entries from listed blogs, forums, online news websites, classified and other social media websites. Optimize these positive entries in order to come over with negative ones while building a positive effect over online visitors. Maintaining a complete track of positive and negative entries in the same search engines whilke evaluating orm expert services. We take care of fresh / updated negative entries, in order to make it obsolete while changing its nature of representing before they turn out as an issue. Website : http://www.reputationsolutions4u.com/ follow us : http://onlinereputation4u.blogspot.in/ http://reputationsolutions4u.blogspot.in/ http://seoservices4everyone.blogspot.in/ https://twitter.com/ReputationSolut http://reputationsolutions4u.wordpress.com/2012/07/15/seo-and-online-reputation-protection-company-india/ Forum : http://seocompany.freeforums.org/ Contact : info@reputationsolutions4u.com reputationsolutions4u@gmail.com

1. SEARCH ENGINES
&
SEARCH ENGINE OPTIMIZATION (SEO)

2. AGENDA
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization

3. WHAT IS A SEARCH ENGINE?
• Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user.
Commonly used to refer to large web-based search engines that search
through billions of pages on the internet.
• Different than a Directory
• Common Characteristics:
• Spider, Indexer, Database, Algorithm
• Find matching documents and display them according to
relevance
• Frequent updates to documents searched and ranking
algorithm
• Strive to produce “better”, more relevant results than
competitors

4. EXAMPLES POPULAR SEARCH
ENGINES

5. HOW DO SEARCH ENGINES WORK?
• Spider “crawls” the web to find new documents (web pages, other
documents) typically by following hyperlinks from websites already in their
database
• Search engines indexes the content (text, code) in these documents by
adding it to their databases and then periodically updates this content
• Search engines search their own databases when a user enters in a
search to find related documents (not searching web pages in real-time)
• Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking factors

6. SEARCH ENGINES STATISTICS
1. Google – 41.6%
2. Yahoo – 31.5%
3. MSN – 27.4%
4. AOL – 13.6%
5. Ask Jeeves –
7.0%
% bases on usage

7. WHY IS SEARCH ENGINE
MARKETING IMPORTANT?
• 85% of all traffic on the internet is referred to by search engines
• 90% of all users don’t look past the first 30 results (most only view
top 10)
• Search engine traffic is low and websites aren’t indexed because
they are generally poorly optimized
• Cost-effective advertising
• Clear and measurable ROI
• Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads

8. WHAT IS SEARCH ENGINE
OPTIMIZATION?
• SEO = Search Engine Optimization
• Refers to the process of “optimizing” both the on-page
and off-page ranking factors in order to achieve high
search engine rankings for targeted search terms.
• Refers to the “industry” that has been created
regarding using keyword searching a a means of
increasing relevant traffic to a website

9. WHAT IS A SEO ALGORITHM?
• Top Secret! Only select employees of a search engines
company know for certain
• Reverse engineering, research and experiments gives SEOs
(search engine optimization professionals) a “pretty good” idea
of the major factors and approximate weight assignments
• The SEO algorithm is constantly changed, tweaked & updated
• Websites and documents being searched are also constantly
changing
• Varies by Search Engine – some give more weight to on-page
factors, some to link popularity

10. STEPS TO DEVELOPING A GOOD SEO
STRATEGY:
• Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
• Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
• “Clean” and optimize a website’s HTML code for appropriate keyword
density, title tag optimization, internal linking structure, headings and
subheadings, etc.
• Help in writing copy to appeal to both search engines and actual
website visitors
• Study competitors (competing websites) and search engines
• Implement a quality link building campaign
• Add Quality content
• Constant monitoring of rankings for targeted search terms

11. RANKING FACTORS
• On-Page Factors (Code & Content)
• Title tags <title> #3
• Header tags <h1> #5
• ALT image tags #4
• Content, Content, Content (Body text) <body> #1
• Hyperlink text #6
• Keyword frequency & density #2
• Off-Page Factors
• Link Popularity (“votes” for your site) – adds credibility #2
• Anchor text #1

12. WHAT A SEARCH ENGINE SEES
• View > Source (HTML code)

13. PAY PER CLICK
• PPC ads appear as “sponsored listings”
• Companies bid on price they are willing to pay “per
click”
• Typically have very good tracking tools and statistics
• Ability to control ad text
• Can set budgets and spending limits
• Google AdWords and Overture are the two leaders

14. PPC VS. “ORGANIC” SEO
Pay-Per-Click “Organic” SEO
• results in 1-2 days • results take 2 weeks to 4 months
• easier for a novice or one little knowledge of • requires ongoing learning and experience to
SEO achieve results
• ability to turn on and off at any moment • very difficult to control flow of traffic
• generally more costly per visitor and per • generally more cost-effective, does not
conversion penalize for more traffic
• fewer impressions and exposure • SERPs are more popular than sponsored
• easier to compete in highly competitive ads
market space (but it will cost you) • very difficult to compete in highly competitive
• Ability to generate exposure on related sites market space
(AdSense) • ability to generate exposure on related
• ability to target “local” markets websites and directories
• better for short-term and high-margin • more difficult to target local markets
campaigns • better for long-term and lower margin
campaigns

15. BASIC TIPS & OPTIMIZATION
TECHNIQUES
• Research keywords related to your business
• Identify competitors, utilize benchmarking techniques and identify level
of competition
• Utilize descriptive title tags for each page
• Ensure that your text is HTML-text and not image text
• Use text links when ever possible
• Use appropriate keywords in your content and internal hyperlinks (don’t
overdo!)
• Obtain inbound links from related websites
• Monitor your search engine rankings and more importantly your website
traffic statistics and sales/leads produced
• Educate yourself about search engine marketing