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Simplifying SEO: The 6 Core Metrics You Need To Know
In 18 years Bernard has started 4 companies, taken 3 web-based
companies to multi-million dollar status, launched over 300
websites, and has managed over a thousand marketing campaigns.
TOLL-FREE 1-800-250-6106 | US (415) 625-9700
UK (44) 203-769-7710 | AU (02) 8484-1116
Simplifying SEO: The 6 Core Metrics You Need To Know
Meet The Expert
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bernard@seoreseller.com
/bernardsanjuaniii
bit.ly/getsked with
Bernard San Juan III
General Manager, SEOReseller.com
What’s Next:
Discussion Overview
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Mockup Builder & Proposal Creator
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Pitching web design?
We make it easier with our Mockup Builder
and Proposal Creator. Create high-quality
designs in minutes, attach them to your
proposals, and launch your website in no
time.
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Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Significance of the 6 Core Metrics in Today’s SEO
bit.ly/getsked
Discussion Overview
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Simplifying SEO: The 6 Core Metrics You Need To Know
with
In the first Partner Bootcamp Webinar, Bernard San Juan III walks you
through the six core metrics of SEO and the best practices for effective
optimization.
● Significance of the 6 core metrics in today’s SEO
● Importance of having search engine metrics in groups
● SEOReseller’s 6 core metric groups
● Best SEO practices to leverage each metric
Q&A Session
Feel free to send your questions in advance using WebEx chat.
bit.ly/getsked
Significance of the 6 Core Metrics in Today’s SEO
bit.ly/getsked
Most SEO Providers:
• Are not institutionalized
• Do not perform their own research
• Learn mostly from blogs and other professionals and
resources
• Can’t really predict how their work will affect the website
• Still perform outdated practices that endanger their
clients’ websites
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Why Talk About Search Engine Metrics in Groups
bit.ly/getsked
bit.ly/getsked
Simplifying SEO: The 6 Core Metrics You Need To Know
with
Why Talk About Search Engine
Metrics in Groups?
Feel free to send your questions to our panelists via
chat and we’ll answer them during the Q&A portion
What’s Next:
Why Talk About Search Engine Metrics in Groups
bit.ly/getsked
Why Talk About Search Engine Metrics in Groups?
bit.ly/getsked
• Google uses over 200 metrics to rank websites
o We found that only 123 metrics have some
amount of influence on rankings
• The Algorithm is a filter
o Protects the users by showing information that
is relevant to them
o Gets the best content and most user-friendly
information to a potential customer
• Several SEO’s will comb your site through the 1 to 2
dozen metrics
o Old-school SEO metrics
• No single metric is capable of ranking or penalizing
you
• Metrics work synchronously - like iron filings to a
magnet
o None of the metrics works alone
• Remembering the metrics in groups makes it easier to
leverage the correct group of metrics to gain results
for your website (target website)
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
SEOReseller’s Metric Groups
bit.ly/getsked
bit.ly/getsked
Simplifying SEO: The 6 Core Metrics You Need To Know
with
SEOReseller’s Metric Groups
Feel free to send your questions to our panelists via
chat and we’ll answer them during the Q&A portion
Methodology built on the segmentation of search
metrics to the 6 most essential groups
What’s Next:
Authority
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Authority
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1. Known internally to Google as PageRank, the
primary authority algorithm
1. Released in 1998 – named after Larry Page, one of
the founders of Google
2. Difficult to influence directly as one of the primary
metrics is Age
3. Recently, Google removed PageRank from public
access to prevent webmasters and bad SEO’s from
manipulating it.
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Authority (Best Practices)
bit.ly/getsked
Authority (Best Practices)
bit.ly/getsked
Don’t try to optimize for this metric.
Leverage it if you have it.
• If authority is inherent to your site, ranking for
keywords becomes easy as you have a metric that your
competitors cannot fake
Example:
• One of the largest savings bank in the region -
PageRank 5
• Beat an ecommerce site for the term ‘second hand
cars for sale’
*If you have it, use it against the competition
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
On-Page
bit.ly/getsked
On-Page
bit.ly/getsked
• Foundationally known as the LDA (Latent
Dirichlet Allocation)
• Serves as the core of all search engines
• Relies on the presence of terms to identify
relevance
• Content will always be king
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
On-Page (Best Practices)
bit.ly/getsked
On-Page (Best Practices)
bit.ly/getsked
• Optimize Meta Titles (limit to 68 characters
including spaces)
• Meta Description should encourage higher click-
through
• Optimize headers and content
o Keywords should be in the top 100 words
of the body content
• Insert multiple content formats
o Builds trust and frequent indexing
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
On-Page (Case Study)
bit.ly/getsked
On-Page (Case Study)
bit.ly/getsked
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Off-Page
The 70 Site Test
bit.ly/getsked
Off-Page
bit.ly/getsked
• A Google-invented metric
• Focus on building quality backlinks—the term backlink
was coined by Larry Page
• How many people talk about you online—the more
chatter, the more popular you are
Example: Twilight and Michael Bay
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Off-Page (Best Practices)
bit.ly/getsked
Off-Page (Best Practices)
bit.ly/getsked
• Improve your content marketing strategy
o Create compelling content that can be
cited as a resource
• Get your client’s business on relevant business
listings online (Ex. Yelp and YellowPages)
• Establish your client’s online presence
o Develop a strategy for social media
o YouTube optimization
o Improve your client’s brand mentions—
not just as a keyword
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Behavior
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Behavior
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• You can’t control this metric
unless you have Analytics
• How users interact with your
client’s site when they are
searching
o Visits
o Bounce
o Exits
o Sessions
o Repeats
o Uniques
o CTR
• Plan your site architecture
• Make your clicks shallow—You lose 74%
of users past a third click
• Optimize your meta description;
showcase your client’s brand name and
value proposition clearly
• Apply layout changes based on user
behavior; Build for the user (Google Rule
#3)
• Impressions vs clicks
Behavior (Best Practices)
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Quality
bit.ly/getsked
Quality
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• An On-Page regulating algorithm
o Content Originality
o Mobility
o Sociability
o Security
o User-Friendliness
o Content Quality
o Trust Signals on-site
• Apply an HTTPS certificate to your
site
• Build your site using a mobile-
friendly framework
• Use modern code
• Allow social signals and interaction
• Make your content original,
worthwhile and value-adding
• Implement rich media
• Apply trust signals and badges
• Link to reviews
Quality (Best Practices)
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Trust
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Trust
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• An Off-Page regulating algorithm
• Happens naturally over time
Trust (Best Practices)
• Don’t optimize for this
• Don’t hire cheap SEO services—only trust the
experts
• Build thought leadership; this is where you
leverage your expertise
• Don’t buy links; get people to naturally ask for
your content
• Balance your digital footprint
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Google’s 4 Golden Rules
bit.ly/getsked
Google’s 4 Golden Rules
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1. Don’t be Evil
2. You Searched and You found what you were
looking for
3. Build for the User
4. Don’t “Game” the algorithm
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
For Our Partners
bit.ly/getsked
For Our Partners
bit.ly/getsked
Simplifying SEO: The 6 Core
Metric You Need to Know
(Downloadable PDF Training Guide)
http://bit.ly/coremetricsguide
Simplifying SEO: The 6 Core Metrics You Need To Know
with
What’s Next:
Q&A Session
Schedule a Call
bit.ly/getsked
Feel free to call us at any time for questions.
TOLL-FREE 1-800-250-6106
AUS (02) 8484-1116
US (415) 625-9700
info@seoreseller.com
bit.ly/getsked
Q&A Session
Simplifying SEO: The 6 Core Metrics You Need To Know
with

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Simplifying SEO: The 6 Core Metrics You Need To Know

  • 2. In 18 years Bernard has started 4 companies, taken 3 web-based companies to multi-million dollar status, launched over 300 websites, and has managed over a thousand marketing campaigns. TOLL-FREE 1-800-250-6106 | US (415) 625-9700 UK (44) 203-769-7710 | AU (02) 8484-1116 Simplifying SEO: The 6 Core Metrics You Need To Know Meet The Expert bit.ly/getsked bernard@seoreseller.com /bernardsanjuaniii bit.ly/getsked with Bernard San Juan III General Manager, SEOReseller.com
  • 3. What’s Next: Discussion Overview bit.ly/getsked Mockup Builder & Proposal Creator bit.ly/getsked Pitching web design? We make it easier with our Mockup Builder and Proposal Creator. Create high-quality designs in minutes, attach them to your proposals, and launch your website in no time. http://bit.ly/mockup-builder Simplifying SEO: The 6 Core Metrics You Need To Know with
  • 4. What’s Next: Significance of the 6 Core Metrics in Today’s SEO bit.ly/getsked Discussion Overview bit.ly/getsked Simplifying SEO: The 6 Core Metrics You Need To Know with In the first Partner Bootcamp Webinar, Bernard San Juan III walks you through the six core metrics of SEO and the best practices for effective optimization. ● Significance of the 6 core metrics in today’s SEO ● Importance of having search engine metrics in groups ● SEOReseller’s 6 core metric groups ● Best SEO practices to leverage each metric Q&A Session Feel free to send your questions in advance using WebEx chat.
  • 5. bit.ly/getsked Significance of the 6 Core Metrics in Today’s SEO bit.ly/getsked Most SEO Providers: • Are not institutionalized • Do not perform their own research • Learn mostly from blogs and other professionals and resources • Can’t really predict how their work will affect the website • Still perform outdated practices that endanger their clients’ websites Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Why Talk About Search Engine Metrics in Groups
  • 6. bit.ly/getsked bit.ly/getsked Simplifying SEO: The 6 Core Metrics You Need To Know with Why Talk About Search Engine Metrics in Groups? Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion What’s Next: Why Talk About Search Engine Metrics in Groups
  • 7. bit.ly/getsked Why Talk About Search Engine Metrics in Groups? bit.ly/getsked • Google uses over 200 metrics to rank websites o We found that only 123 metrics have some amount of influence on rankings • The Algorithm is a filter o Protects the users by showing information that is relevant to them o Gets the best content and most user-friendly information to a potential customer • Several SEO’s will comb your site through the 1 to 2 dozen metrics o Old-school SEO metrics • No single metric is capable of ranking or penalizing you • Metrics work synchronously - like iron filings to a magnet o None of the metrics works alone • Remembering the metrics in groups makes it easier to leverage the correct group of metrics to gain results for your website (target website) Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: SEOReseller’s Metric Groups
  • 8. bit.ly/getsked bit.ly/getsked Simplifying SEO: The 6 Core Metrics You Need To Know with SEOReseller’s Metric Groups Feel free to send your questions to our panelists via chat and we’ll answer them during the Q&A portion Methodology built on the segmentation of search metrics to the 6 most essential groups What’s Next: Authority
  • 9. bit.ly/getsked Authority bit.ly/getsked 1. Known internally to Google as PageRank, the primary authority algorithm 1. Released in 1998 – named after Larry Page, one of the founders of Google 2. Difficult to influence directly as one of the primary metrics is Age 3. Recently, Google removed PageRank from public access to prevent webmasters and bad SEO’s from manipulating it. Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Authority (Best Practices)
  • 10. bit.ly/getsked Authority (Best Practices) bit.ly/getsked Don’t try to optimize for this metric. Leverage it if you have it. • If authority is inherent to your site, ranking for keywords becomes easy as you have a metric that your competitors cannot fake Example: • One of the largest savings bank in the region - PageRank 5 • Beat an ecommerce site for the term ‘second hand cars for sale’ *If you have it, use it against the competition Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: On-Page
  • 11. bit.ly/getsked On-Page bit.ly/getsked • Foundationally known as the LDA (Latent Dirichlet Allocation) • Serves as the core of all search engines • Relies on the presence of terms to identify relevance • Content will always be king Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: On-Page (Best Practices)
  • 12. bit.ly/getsked On-Page (Best Practices) bit.ly/getsked • Optimize Meta Titles (limit to 68 characters including spaces) • Meta Description should encourage higher click- through • Optimize headers and content o Keywords should be in the top 100 words of the body content • Insert multiple content formats o Builds trust and frequent indexing Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: On-Page (Case Study)
  • 13. bit.ly/getsked On-Page (Case Study) bit.ly/getsked Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Off-Page The 70 Site Test
  • 14. bit.ly/getsked Off-Page bit.ly/getsked • A Google-invented metric • Focus on building quality backlinks—the term backlink was coined by Larry Page • How many people talk about you online—the more chatter, the more popular you are Example: Twilight and Michael Bay Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Off-Page (Best Practices)
  • 15. bit.ly/getsked Off-Page (Best Practices) bit.ly/getsked • Improve your content marketing strategy o Create compelling content that can be cited as a resource • Get your client’s business on relevant business listings online (Ex. Yelp and YellowPages) • Establish your client’s online presence o Develop a strategy for social media o YouTube optimization o Improve your client’s brand mentions— not just as a keyword Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Behavior
  • 16. bit.ly/getsked Behavior bit.ly/getsked • You can’t control this metric unless you have Analytics • How users interact with your client’s site when they are searching o Visits o Bounce o Exits o Sessions o Repeats o Uniques o CTR • Plan your site architecture • Make your clicks shallow—You lose 74% of users past a third click • Optimize your meta description; showcase your client’s brand name and value proposition clearly • Apply layout changes based on user behavior; Build for the user (Google Rule #3) • Impressions vs clicks Behavior (Best Practices) Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Quality
  • 17. bit.ly/getsked Quality bit.ly/getsked • An On-Page regulating algorithm o Content Originality o Mobility o Sociability o Security o User-Friendliness o Content Quality o Trust Signals on-site • Apply an HTTPS certificate to your site • Build your site using a mobile- friendly framework • Use modern code • Allow social signals and interaction • Make your content original, worthwhile and value-adding • Implement rich media • Apply trust signals and badges • Link to reviews Quality (Best Practices) Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Trust
  • 18. bit.ly/getsked Trust bit.ly/getsked • An Off-Page regulating algorithm • Happens naturally over time Trust (Best Practices) • Don’t optimize for this • Don’t hire cheap SEO services—only trust the experts • Build thought leadership; this is where you leverage your expertise • Don’t buy links; get people to naturally ask for your content • Balance your digital footprint Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Google’s 4 Golden Rules
  • 19. bit.ly/getsked Google’s 4 Golden Rules bit.ly/getsked 1. Don’t be Evil 2. You Searched and You found what you were looking for 3. Build for the User 4. Don’t “Game” the algorithm Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: For Our Partners
  • 20. bit.ly/getsked For Our Partners bit.ly/getsked Simplifying SEO: The 6 Core Metric You Need to Know (Downloadable PDF Training Guide) http://bit.ly/coremetricsguide Simplifying SEO: The 6 Core Metrics You Need To Know with What’s Next: Q&A Session
  • 21. Schedule a Call bit.ly/getsked Feel free to call us at any time for questions. TOLL-FREE 1-800-250-6106 AUS (02) 8484-1116 US (415) 625-9700 info@seoreseller.com bit.ly/getsked Q&A Session Simplifying SEO: The 6 Core Metrics You Need To Know with