Jenn Mathews talked about Landing Pages - what they are, why you should use them, how to maximize them, and more at the Wappow Search and Social Revelations workshop.

1. Landing Pages Why, When and How to use them

2. Why Landing Pages Give the user what they want Decrease Cost Per Conversion Provide more from an email, social share, etc

3. When You Should Use Landing Pages Always… Support Promotions Support Online Advertising Provide Personal User Experience (PURL) Drive Conversions Capture Data

4. B to C User searches for item User sees the ad and clicks it User lands on landing page User purchases

5. B to B User researches product or service User sees advertisement or social action Influencer downloads white paper, case study, etc Influencer receives nurture campaign Influencer convinces Decision Maker Decision Maker makes a purchase decision

7. Company Size

8. Industry Status (industry leaders or newcomers)

10. PhysicalCharacteristics-weight, height, etc)

11. Interests (cat vs dog lovers, sports, etc)

12. Education

13. Age

14. Gender

15. Demographics/culture/religion

16. Seasonal or Time related

18. Good Examples

20. Bad Examples