Jim Marks' talk at the Emerging Media Conference in San Francisco 2001. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos

2. Anticipating Your Social Audience Jim Marks President Virtual Results

3. Road Trip! Grab a Tan…

4. RoadTrip! Pick up some cloves…

5. RoadTrip! Figure out the seatbelt trick…

6. RoadTrip! Grab some fast food… Chuck it…

7. How well do you know me, NOW? I am different…

8. You Don’t Know me…or them.

9. They are strikingly different…

10. But have things in Common

11. What is their Problem?

12. How do they want to FEEL? A Acknowledged Attended to Approved Of Appreciated Acclaimed Assured A Part of….

13. How do they want to feel?

14. How do they want to FEEL? Acknowledged Attended to Approved Of Appreciated Acclaimed Assured A Part of….

15. This is one way MEDIA works…

16. How do they want to FEEL? Acknowledged Attended to Approved Of Appreciated Acclaimed Assured A Part of….

17. So How do we create FEELING?

18. Start with the GOAL..Not the TOOLS

19. You don’t control the message, anymore

20. They do…

21. And they will talk about how you Made them FEEL

22. It not about HOW you reward them BADGES POINTS Its how they FEEL about the reward

23. BADGES POINTS

24. Engage them.Generate the A’s.Offer Feelings of SuccessSolve their problems We all have one….

25. Thank You Jim Marks President Virtual Results