Solo Pro CEO: The Kayak Business Model

The Solo Pro Economy Make it work for you

… can lift boats. The Rising Tide…

Catch the Wave… … and go with the flow

Understanding … makes it easier to move.

[object Object],What does that mean for you?

Drastic Changes You feel like a fish out of water.

Train Wreck ,[object Object],[object Object],[object Object],Now what?

Get Off the Track! ,[object Object]

Kayak! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tip #1: Don’t swallow the whole river There’s too much information . Trying to absorb everything will overwhelm you and cause frustration and stress. Limit what you spend your time on and focus on the highest return on investment. Filter.

Tip #2: Swim with your ‘school’ Connect to your tribe to help you find the way. Be aware of who you’re spending time with. Make sure they’re moving forward. Avoid negative energy and people that will drain your resources. Don’t anchor yourself to someone swimming against the current!

Tip #3: Make friends with technology There are so many possibilities , but you need to be able to take advantage of them. Technology is the key. Jump in and try new things.

A Consultant (noun: a person who provides expert advise or services professionally)

Chris Borgan said: “ There are thousands of great minds all plugged into the same conversation who could help each other. You’ve got sources of information, and you have the tools to connect it all.

Marketing vs Connecting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Old-School (Push) Marketing: Advertising, yellow pages, direct mail,... Marketing “at” people

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relationship Building (Pull Marketing): Email, blogs, social media. Sharing “with” people.

Where Are You Going? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create the solution and let them know.

Follow a Leader ,[object Object]

Make a Plan | Work the Plan ,[object Object]

Be Unique | Be the Expert ,[object Object]

Explore Other Channels Grow your reach.

Solo Pro CEO: The Kayak Business Model

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Solo Pro CEO: The Kayak Business Model