Suzanne Bennett, digital account director at The BIG Partnership and the Herald's digital blogger, shares hints and tips on how your charity can use Instagram to promote awareness of your cause and connect with your audience. From #nomakeupselfie to #wakeupcall the craze for selfie-based charity campaigns is sweeping social media, and these campaigns are moving beyond the terrain of Twitter and Facebook. This session will take a look at how you can use Instagram professionally. Find out how your organisation could make the most of Instagram, including: - Developing your Instagram strategy - How to get started - Taking the perfect picture - Using Instagram for video - Measuring your success This presentation was given to SCVO's comms network. Find out about joining http://www.scvo.org.uk/deal/scvo-comms-network-members/

1. Hello

2. Instagram 101 for charities
Suzanne Bennett
Digital Account Director
The BIG Partnership
@Suzi_Bennett
#Instagram101

3. Today’s agenda
•An overview of Instagram
•Instagram for charities
•A review of what works
•What we can learn from larger charities
•Getting started and setting things up
•Case studies
•Instagram video
•Measuring success
•Hints and tips
•Q&A

4. An overview of Instagram

5. Instagram by the numbers

6. Instagram for charities

7. Thriving, growing, engaged, creative community
Use Instagram at events
Consider an Instagram photo diary
Be the face of your charity
Capture the story in an Instagram video
Tell stories from the ground
Connect followers with your cause
Why Instagram?

8. We know what works

9. Vanity & Charity

10. #nomakeupselfie

11. #nomakeupselfie
Raised £8m in 6 days

12. Ice bucket challenge

13. Ice bucket challenge
2.4 million ice bucket-related videos posted on Facebook
28 million
people have uploaded, commentedon or likedice bucket-related posts
3.7 million
videos uploaded on Instagram with hashtags #ALSicebucketchallenge
and #icebucketchallenge
MND Association received £2.7m in August 2014 (£800k in Aug 2013)
ALS received $98.2m
in August 2014
($2.7m Aug 2013)

14. What we can learn

15. Keep it simple
Make it emotive
Claim ownership
Feed their curiosity
Share the love
Kick things off internally
Donate, donate, donate
Remember to…

16. Setting things up

17. Download the app

18. Log in with Facebook

19. Username
Profile picture
Bio (150 characters)
Website link
Get snapping
Get following
Feed and water
Getting started

20. Getting familiar with it all

21. Getting familiar with it all

22. Getting familiar with it all

23. Getting familiar with it all

24. Getting familiar with it all

25. Getting familiar with it all

26. Getting familiar with it all

27. Nifty little filters

28. A different kind of coffee filter

29. Photo features

30. Lead by example

31. @CharityWater

32. @CharityWater

33. @CR_UK

34. @CR_UK

35. @CR_UK

36. @ShelterScotland

37. @ShelterScotland

38. @TheRockTrust

39. @TheRockTrust

40. @MacmillanCancer

41. @MacmillanCancer

42. @The_Alliance_Scotland

43. @The_Alliance_Scotland

44. @The_Alliance_Scotland

45. Caption this!

46. The Rock Trust

47. The Rock Trust

48. The Alliance Scotland

49. The Alliance Scotland

50. Shelter Scotland

51. Shelter Scotland

52. Instagram video

53. Instagram video
The challenge: 15 seconds

54. What’s the story?
Keep your message simple
Think about audio
Capture little moments
It doesn’t have to be polished
Make sure it’s worth watching
What’s your call to action?
Video tips

55. To make life a little bit easier…

56. Measuring success

57. Measuring success (for free)

58. Measuring success (for a fee)

59. Rolling month analysis

60. Content review

62. Hints and tips

63. Go public
Tell people about it
Regram
Geotag
Follow and follow back
Ask questions
Make hashtags your friend
Hints and tips

64. Popular hashtags

65. #nonprofit
#CharityTuesday
#FollowFriday(#FF)
#Fundraising
#[yourcharity]
#[yourevent]
#[yourcity]
Popular hashtags

66. Thank you

67. Questions?

68. Suzanne Bennett
Digital Account Director
suzanne.bennett@bigpartnership.co.uk
@Suzi_Bennett
@Suzi_Bennett
Keep in touch