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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Private.
LeadershipbySupplychain
Volker Schmitz
Director, Supply Chain Operations
HP EMEA
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HPistheworld’slargesttechnology
company,deliveringinnovationinprinting,
personalcomputing,software,services,and
ITinfrastructure.
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Innovation
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
4
1986
3D graphics
workstations
Commercialized
RISC chips
1989
Digital data
storage drive
1999
Molecular logic gate
1994
64-bit architecture
2005
Virus throttle
2003
Smart cooling
2010
ePrint
2002
Rewritable DVD for
standard players
2011
MagCloud
StoreOnce
ecoPOD
2013
Software-defined Networking
1968
Programmable desktop
calculator
1972
Pocket scientific
calculator
1975
Standard for
interface bus
1980
Office laser printer
64-channel ultrasound
1964
Cesium-beam atomic clock
1963
Frequency synthesizer
1956
Oscilloscope
1951
High-speed
frequency counter
1942
High-reliability voltmeter
1939
Company founding
Resistance capacitance
audio oscillator
1984
Inkjet printer
2013
Moonshot
1966
Light emitting diode (LED)
2003
SmartCooling
A history of innovation
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
5
FY12 net revenue: $120.4 B
HP financials
By segment (1) By region
1. Revenue mix calculated based on total segments, which excludes eliminations and other items not included in segment results.
EMEA
Asia Pacific
Americas
U.S. 35%
Canada/Latin
America 10%
Printing
Services
Enterprise Servers, Storage, & Networking
3%
HP Financial Services
& Corp. Investments
29%
28%
17%
45% 36%
19%
3%
Software
20%
Personal
Systems
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
6
HP solutions for the New Style of IT: Our Innovation Agenda
Provide digital on/off-ramp
for document workflow
Simplify the mobile print
experience
Reinvent the Core
Lower cost & environmental
impact of printing
Establish mobile
leadership
Personal Systems Printing
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
LeadershipbySupplyChain
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
8
Every 60 Seconds….
120PCs 100Printers
PPS delivers to our customers
The industry’s largest supply chain
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
9 HP Confidential
Today’s Local/Global Manufacturing Model for EMEA
• Manufacturing locations are defined
based on product characteristics
• Local/regional manufacturing for
Desktops and high end laser
• WW manufacturing out of Asia for
Notebooks and volume printers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
10 HP Confidential
Supply Chain supports business with choices
INVENTORY COSTS
Inventory
reductions to
improve cash
flow
Ongoing cost
reduction to
improve
profitability
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
11
Western China Multi-Modal Logistics
Land Bridge
to Europe
Rail to China’s
Eastern seaboard
Air connection to Europe
Sea to Europe
RAIL: 20 days
Costs medium
SEA: 30 days
Costs low
Plane: 5 days
Costs high
HP is actively using all
possible logistic routes
• Rail
• Plane
• Sea
Costs and inventory
optimization is not a
one-time effort.
But is optimized
ongoingly based on
product category and
business situation
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
12
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
13
Western China Multi-Modal Logistics
Land Bridge
to Europe
China to EMEA:
2100Containers
50 Trains
4M PPS products
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
14
Western China Multi-Modal Logistics
Rail to China’s
Eastern seaboard
Sea to Europe
SEA: 30 days
Costs low
• Standard entry
point for Sea
shipments:
Rotterdam / Dubai
• New opportunities:
Adding Piraeus as
an entry point for
Europe!
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
15 HP Confidential
Driving Factors for Selecting Ocean Freight Gateways
Ocean Freight Dynamics
Supply Chain Costs Turn-around Time
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
16 HP Confidential
Piraeus As A European Deep Sea Freight Gateway
Total port area: 9 million meters2
Quay length: 3,300 meters
Maximum sea draft: 18 meters
Bonded warehouses: 247,000 meters2
Roofed warehouses: 76,000 meters2
Open storage areas: 900,000 meters2
2012 throughput : 2 million+ containers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
17 HP Confidential
Europe, Middle East, Africa Supply Chain – 2013 Plan
Includes owned and
third-party facilities
Ocean Freight Gateways
Main Manufacturing
St. Petersburg
Prague
Turkey
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
18 HP Confidential
Multi-modal Logistics Outbound from Piraeus
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
19 HP Confidential
Ocean Freight Gateways – Work in progress
Rotterdam (NL)
Serving Western Europe
& Nordic Countries
Piraeus (GR)
Serving Southern & Eastern
Europe, Mediterranean,
& Central Asian Countries
Dubai (UAE)
Serving Middle East & Africa
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
20
Key learnings
• HP has a very dynamic portfolio
and competes successfully in a
huge number of markets
• HP‘s Supply Chain supports the
business with innovative network
designs for better business
outcomes
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Private.
Thankyouforyourattention!
Volker Schmitz
Director, Supply Chain Operations
HP EMEA

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Volker Schmitz, Director, Supply Chain Operations at HP - Leadership by Supply Chain

  • 1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Private. LeadershipbySupplychain Volker Schmitz Director, Supply Chain Operations HP EMEA
  • 2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HPistheworld’slargesttechnology company,deliveringinnovationinprinting, personalcomputing,software,services,and ITinfrastructure.
  • 3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Innovation
  • 4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 1986 3D graphics workstations Commercialized RISC chips 1989 Digital data storage drive 1999 Molecular logic gate 1994 64-bit architecture 2005 Virus throttle 2003 Smart cooling 2010 ePrint 2002 Rewritable DVD for standard players 2011 MagCloud StoreOnce ecoPOD 2013 Software-defined Networking 1968 Programmable desktop calculator 1972 Pocket scientific calculator 1975 Standard for interface bus 1980 Office laser printer 64-channel ultrasound 1964 Cesium-beam atomic clock 1963 Frequency synthesizer 1956 Oscilloscope 1951 High-speed frequency counter 1942 High-reliability voltmeter 1939 Company founding Resistance capacitance audio oscillator 1984 Inkjet printer 2013 Moonshot 1966 Light emitting diode (LED) 2003 SmartCooling A history of innovation
  • 5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 FY12 net revenue: $120.4 B HP financials By segment (1) By region 1. Revenue mix calculated based on total segments, which excludes eliminations and other items not included in segment results. EMEA Asia Pacific Americas U.S. 35% Canada/Latin America 10% Printing Services Enterprise Servers, Storage, & Networking 3% HP Financial Services & Corp. Investments 29% 28% 17% 45% 36% 19% 3% Software 20% Personal Systems
  • 6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 HP solutions for the New Style of IT: Our Innovation Agenda Provide digital on/off-ramp for document workflow Simplify the mobile print experience Reinvent the Core Lower cost & environmental impact of printing Establish mobile leadership Personal Systems Printing
  • 7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. LeadershipbySupplyChain
  • 8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 Every 60 Seconds…. 120PCs 100Printers PPS delivers to our customers The industry’s largest supply chain
  • 9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 HP Confidential Today’s Local/Global Manufacturing Model for EMEA • Manufacturing locations are defined based on product characteristics • Local/regional manufacturing for Desktops and high end laser • WW manufacturing out of Asia for Notebooks and volume printers
  • 10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 HP Confidential Supply Chain supports business with choices INVENTORY COSTS Inventory reductions to improve cash flow Ongoing cost reduction to improve profitability
  • 11. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Western China Multi-Modal Logistics Land Bridge to Europe Rail to China’s Eastern seaboard Air connection to Europe Sea to Europe RAIL: 20 days Costs medium SEA: 30 days Costs low Plane: 5 days Costs high HP is actively using all possible logistic routes • Rail • Plane • Sea Costs and inventory optimization is not a one-time effort. But is optimized ongoingly based on product category and business situation
  • 12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12
  • 13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Western China Multi-Modal Logistics Land Bridge to Europe China to EMEA: 2100Containers 50 Trains 4M PPS products
  • 14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14 Western China Multi-Modal Logistics Rail to China’s Eastern seaboard Sea to Europe SEA: 30 days Costs low • Standard entry point for Sea shipments: Rotterdam / Dubai • New opportunities: Adding Piraeus as an entry point for Europe!
  • 15. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 HP Confidential Driving Factors for Selecting Ocean Freight Gateways Ocean Freight Dynamics Supply Chain Costs Turn-around Time
  • 16. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 HP Confidential Piraeus As A European Deep Sea Freight Gateway Total port area: 9 million meters2 Quay length: 3,300 meters Maximum sea draft: 18 meters Bonded warehouses: 247,000 meters2 Roofed warehouses: 76,000 meters2 Open storage areas: 900,000 meters2 2012 throughput : 2 million+ containers
  • 17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 HP Confidential Europe, Middle East, Africa Supply Chain – 2013 Plan Includes owned and third-party facilities Ocean Freight Gateways Main Manufacturing St. Petersburg Prague Turkey
  • 18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 HP Confidential Multi-modal Logistics Outbound from Piraeus
  • 19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 HP Confidential Ocean Freight Gateways – Work in progress Rotterdam (NL) Serving Western Europe & Nordic Countries Piraeus (GR) Serving Southern & Eastern Europe, Mediterranean, & Central Asian Countries Dubai (UAE) Serving Middle East & Africa
  • 20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Key learnings • HP has a very dynamic portfolio and competes successfully in a huge number of markets • HP‘s Supply Chain supports the business with innovative network designs for better business outcomes
  • 21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Private. Thankyouforyourattention! Volker Schmitz Director, Supply Chain Operations HP EMEA