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Viewers’ Advisory
 in the Digital Age




      October 2012



           1
presented by




        Tom Warner
               Librarian
    Sights & Sounds Department
Enoch Pratt Free Library/Central Library
         Baltimore, Maryland

                   2
The hardest question you can ask a
      librarian is very often:

  Oh
  no!




         “What’s good?”
                3
…which is a query that puzzled
      even Aristotle…


                    What is
                      the
                   nature of
                   “goodness
                      ” ???



              4
…or better yet:




“What do YOU recommend?”

            5
Patron Profiling




General questions like this can be difficult because, unlike
a specific request (e,g., “Do you have Twilight? Do you
have any vampire movies?”), they require that you
determine each individual’s tastes and viewing habits.

                              6
And as we all know, when it comes to taste,
    one person’s prime rib is another’s
          Hamburger Helper…



                         vs.




                     7
Defining what is “good” for individual patrons requires you to
ask questions about their viewing habits and likes/dislikes,
which leads us to…


The Viewer’s Advisory Interview
                     • What kind of movies do you like?
                       (Classics, Horror, British, Costume
                       Dramas, Blockbusters, Action, etc.)
                     • What was the last good movie you
                       saw?
                     • Do you have a favorite actor or
                       director?
                     • What kind of movie are you in the
                       mood for today (Chick flick? Date
                       movie? Action movie?)

                                         8
Viewer’s Advisory Interview (cont.)

             • What movies have you seen
               recently that you did not enjoy?
             • Why do you dislike that movie?
             • Are violence or sexuality an
               issue?
             • Are ratings or age level
               important?



                    9
Make sure you’re speaking the same
     language as the patron.
                   • To avoid wasting time, throw the question
                     back at the patron to determine, what’s “good,”
                     “old,” or a “movie” mean to you?

                   • “It’s an old movie.” The classic! To some
                     people, old is something made before 2000.

                   • Movie vs. documentary. Educational vs.
                     entertainment.

                   • Actors vs. Real people. (The real Moses or
                     Charlton Heston playing Moses?)

  Tower of Babel   • Titles vs. concepts


                             10
Appeal Factors
In other words…what factors make a movie or TV show appealing (or
unappealing) to a patron? Many Readers’ Advisory appeal factors
also apply to Viewer’s Advisory:
•   Genre                                  • Mood
•   Characters (actors)                    • Relationships
•   Author (director)                      • Ideas/themes
•   Plot                                   • Authenticity
•   Setting/place                          • Sexuality/Violence
•                                          • Audience/age
    Language (English or
    foreign/subtitled?)                      appropriateness
•   Time period                              (adult, young adult,
                                             children)
•   Pacing
                                           • Series, remakes


                                11
Readers’ vs. Viewers’
             Appeal Factors

• Patrons’ appeal factors can apply to both books
  and films
• A discussion of book interests can help
  determine movies of interest (especially if the
  book spawned a movie: Stephen King, Alan
  Moore, Ludlum, Grisham, Dan Brown, etc.)
• Movie interests can also affect what books a
  patron may enjoy (i.e., you saw the movie, now
  read the book)
                        12
Appeal Factors in Detail
Genre: Like books, films and TV shows are classified into genres.
There is no definitive list, but generally they reflect those of a “video
rental store” – a term destined to become archaic in the digital age.
                 •   Action/War/Adventure
                 •   Martial Arts
                 •   Westerns
                 •   Drama
                 •   Comedy Sci-Fi
                 •   Horror
                 •   Crime/Gangsters
                 •   Epics/Historical Films
                 •   Musicals
                 •   Children’s
                 •   Documentary feature films
                 •   Instructional (“How To”) videos/DVDs
                                      13
Appeal Factors: Ratings
                          Ohmigod!
                          Showgirls has
                          bare-breasted
                          women gyrating
                          in G-strings?




              14
If ratings are important:
The industry standard is FILMRATINGS.COM:

                      • http://www.filmratings.com/filmR
                           )
                           This MPAA*-approved site
                           enables you to search by title for
                           the official rating of any film
                           released since 1968. It is part of
                           the Classification & Rating
                           Administration (CARA) website.

* Motion Picture Association of America
                                          15
Film Ratings.com
                        Enter title
                        here




                        MPAA
                        rating
                        displays here




                   16
If age appropriateness is important:
Parental Advisory Sources

•   Kids-in-Mind (www.kids-in-mind.com)
    Provides parents and other adults with objective and complete information about a
    film's content so that they can decide, based on their own value system, whether
    they should watch a movie with or without their kids.” Incredibly detailed breakdowns
    in 3 categories: SEX/NUDITY, VIOLENCE /GORE, PROFANITY. See sample:
    The Aristocrats.
•   Movie Mom (www.moviemom.com)
    In this easy to use web site, you can search by genre and age group as well as by
    movie title.
•   Parent Previews (http://movies.go.com/parentpreviews/)
•   Parents Television Council (parentstv.org)
    The PTC's states that its mission is “to promote and restore responsibility and
    decency to the entertainment industry in answer to America's demand for positive,
    family-oriented television programming.” Mainly of interest to those parents that want
    to control their children’s viewing habits by referring to the PTC’s
    Family Guide To Prime Time Television, which enables you to look up TV shows and
    movies and determine their appropriateness according to a traffic-light rating system
    of red (unsuitable for children: contains gratuitous sex, explicit language, or
    violence), yellow (may be inappropriate for children: contains adult-oriented themes
    and dialogue) and green (family-friendly show “promoting responsible themes and
    traditional values”).
                                            17
Kids-in-Mind’s mission statement:

         • Kids-in-Mind enables adults to determine
           whether a movie is appropriate for them or their
           children, according to their own criteria.

         • Unlike the MPAA, they do not assign an inscrutable
           rating based on age but on 3 objective ratings for
           SEX/NUDITY, VIOLENCE/GORE & PROFANITY, on
           a scale of 0 to 10, and explain in detail why a film
           rates high or low in a specific category

         • They also include instances of SUBSTANCE USE, a
           thorough list of DISCUSSION TOPICS that may elicit
           questions from children, and the MESSAGE the film
           conveys.


                           18
Kids-in-Mind rates “The Aristocrats”
                                SEX=10

                                VIOLENCE=6

                                PROFANITY=10




                                  Detailed
                                  description
                                  of each
                                  category




                   19
Also, IMDB has added a user-generated “Parents Guide” link for
 film titles, where applicable, in addition to MPAA rating.




MPAA rating &
Parent’s Guide
                     Parent’s Guide




                                  20
Movie Lists
         The “What do you recommend?”
         query can be answered either by
         your personal experience or by
         referring to the opinions of leading
         film critics and their essentials or
         genre lists – of which there is no
         shortage of print and online
         resources – as well as award-
         winners lists!

                   21
The critics

Movie Lists - Online                                            say…



A sampling of the innumerable lists…


•   Academy Award Winners (www.oscars.org)
•   AFI’s 100 Years, 100 Movies (
    http://connect.afi.com/site/DocServer/movies100.pdf?docID=264
    )
•   New York Times’ Best 1,000 Movies Ever Made (
    http://www.nytimes.com/ref/movies/1000best.html)
•   Tim Dirks’ 100 Greatest Films (
    http://www.filmsite.org/momentsindx.html)
•   National Film Registry (http://www.loc.gov/film/filmnfr.html)
    1989-2008, searchable by year or title

                                       22
Movie Lists - Books
Innumerable movie list books have been written – probably too many
(see bibliography handouts)…

                              •   1001 Movies You Must See Before You Die.
                                  Stephen Jay Schneider, editor. Barron’s, 5th
                                  edition, 2008.
                              •   501 Movie Directors. Stephen Jay Schneider,
                                  editor. Barron’s, 2007.
                              •   The Great Movies. Roger Ebert, 2002.
                              •   The Great Movies II. Roger Ebert, 2005.
                              •   Have You Seen…?: A Personal Introduction
 “How utterly fascinating!”
                                  to 1,000 Films. David Thomson, 2008.
                              •   Rough Guide to Anime, Gangster,
                                  Independent, Kids, Noir, Sci-Fi Movies, etc.



                                          23
Following are some of the best print and online resources
you can use to keep pace with the never-ending onslaught
 of information, blogs, tweets, databases, web sites, and
  epinions about films and television shows in the Digital
                           Age.
 Use them to help a patron find what they want - or what
          leading critics think they should see.




                            24
Film Resources - Books
                         1001 Movies You Must See Before Y
                         Steven Jay Schneider, editor
                         (Barron’s Educational Series, 5th edition, 2008)
                         Where other anthology-type books simply summarize
                         the plot details and list the actors, 1001 Movies tells
                         you specifically why each film belongs in your must-
                         see list. Good general guide for patrons who want to
                         see what the experts think are the film essentials.


•   Films are listed chronologically by year of release, from 1902’s A Trip To
    the Moon to 2007’s Atonement.
•   Includes indices for Genre, Title and Director.
•   Lists country of origin, language & major creative contributors (director,
    producer, screenplay, director of photography, etc.)
•   Lists all Hollywood and film festival nominations/awards.
                                       25
Film Resources - Books
                       VideoHound’s Golden Movie Retriever
                       Jim Craddock, editor
                       online @ Movieretreiver.com

                       An A/V Librarian’s best friend, the Hound is bred to
                       answer the question, “What should I watch next?”

•   Hound is renowned for its comprehensive Movie Lists and Category Indices, from
    Abortion to Zombies, with cleverly snarky subcategories like Eat Me (characters
    who end up as food) or Renegade Body Parts (see also Killer Brains).
•   Includes indices for Cast, Composers, Cinematographers, Writers, Directors,
    Video Sources, Awards (Academy, British, Golden Globe, Independent Spirit,
    Raspberries).
•   Includes “Kibbles and Series” index listing movie adaptation sources (literary,
    theatrical, cartoon, TV), as well as Recurring Characters (James Bond, Indiana
    Jones), notable Screen Partnerships (Abbott & Costello, Martin & Lewis) and
    behind-the-scenes people.

                                            26
The VideoHound’s Litter


 •   VideoHound’s Cult Flicks & Trash Pics
 •   VideoHound’s Dragon: Asian Action & Cult Flicks
 •   VideoHound’s Family Video Guide
 •   VideoHound’s Groovy Movies
 •   VideoHound’s Horror Show
 •   VideoHound’s Independent Film Guide
 •   VideoHound’s Sci-Fi Experience
 •   VideoHound’s Vampires on Video



                           27
Magazine Resources
•   Sight & Sound ( http://www.bfi.org.uk/sightandsound/ )
    This is the British Film Institute’s monthly magazine, which is
    international in scope and is also available online. Besides featuring
    topical and retrospective articles, coverage of all major festivals and
    film events, and interviews with leading directors, it provides
    extrensive reviews of all new theatrical and DVD releases, as well as
    book reviews, arranged in easy to read alphabetical order. More so
    than other magazines, SaS includes detailed credits in its film
    reviews. Sets the standard for film reviews.

•   Variety ( http://www.variety.com/ )
    Recognized and respected through out the world of show business,
    Variety is the premier source of entertainment news. Since 1905, the
    most influential leaders in the industry have turned to Variety for
    timely, credible and straight forward news and analysis - information
    vital to their professions. Also available online. Renowned for its
    timely reviews of all new film, TV, and music releases, as well as
    “legit” (legitimate) theatrical productions on and off Broadway.

•   Video Librarian ( http://www.videolibrarian.com )
    Video Librarian is a video review magazine for public, school,
    academic, and special libraries, as well as video fans who are
    interested in a wider variety of titles than what's found in the average
    video store. Written by staff, librarians, teachers, and film critics,
    Video Librarian offers over 225 critical reviews per issue, alerting
    readers to upcoming new releases of special-interest, documentary,
    and video movie titles. In addition, they inform their subscribers of
    video bargains (and free videos) and track technological trends.

                                                           28
Video Librarian has helpful columns &
                      categories
                      •   New videos and newsbriefs
                      •   Books into movies
                      •   Mixed media (video games/TV series on DVD)
                      •   Video movies
                      •   Classic films/TV…plus reviews by genre

Video Reviews by Genre:
•   Children’s                       •    Health & Fitness
•   Psych/Self-Help                  •    Food & Spirits
•   Teen Issues                      •    Sports, Games & Recreation
•   Religion/Philosophy              •    Travel & Geography
•   Education                        •    Seasonal
•   Language Arts                    •    Music/Dance
•   Nature, Math & Science           •    Social & Political Issues

                                     29
Web Resources
Jinni.com - “watch what you wish for”
http://www.jinni.com/
A viewer's advisory resource for movies and TV based on title, genre,
plot, mood, structure and other factors.


                                           • Search in your own words
                                           • Enter plots, moods, title,
                                             people
                                           • Get recommendations
                                             from the Movie Genome




                                    30
Make sure you type jinni.com - not jenni.com!
                                    Jenni.com
                                    also provides
                                    “Viewers
                                    Advisory” – but
                                    of a much
                                    more graphic
                                    nature!

                                    (Yes, I have
                                    made this
                                    mistake. Oh,
                                    the horror!)

                       31
A sample Jinni search:
For example, let’s say a patron liked the Stephenie Meyer
Twilight series books or movies. Using Jinni.com:
1. In the Find field, type “Twilight”.




                                         32
Sample Jinni search:
2.   Select Twilight (2007) from the search results.
3.   Then select the More Like It tab.




                                    33
Sample Jinni search:
4. Jenni’s Movie Genome suggests 22 vampire movies matching Twilight.




                                    34
1. Position the mouse over a film (e.g., Blood and Chocolate).

2. Click “Why is it like Twilight”? To see its relevancy.




                                     35
A pop-up window for the film lists the attributes
that make it relevant to Twilight.




                          36
Web Resources
      VideoHound’s Golden Movie Retriever
      is also online @ Movieretriever.com

      A search there for “Twilight” lets users vote on the film
      (love it or hate it) so there is viewer feedback. In
      addition, the Hound lists:
       •   Its VideoHound bone rating (0-4)
       •   A listing of more movies by director
           Catherine Hardwicke
       •   A listing of more movies starring Kristen
           Stewart
       •   Member reviews
       •   Related movie news about Twilight


                         37
Internet Movie Database
                   (www.imdb.com)

                   The most extensive film database on the Internet covers over
                   150,000 movies with over 2,425,000 filmography entries. The IMDb
                   provides links to reviews by leading critics (Roger Ebert is usually
                   first), images, credits, and other pertinent information, as well as to
                   Amazon.com for purchase information. (IMDB was bought by
A personal fave!   Amazon in 1998.) Allows title, name, keyword, and advanced
                   searching.
 Though not infallible, IMDb is my first choice for:
 •  Accurate filmographies (director, year of release, country of origin,
    language, running time, studio)
 •  External reviews by leading critics
 •  Finding out if a movie is still “in print” – because IMDB is a subsidiary of
    Amazon, if the Amazon link isn’t highlighted, you can bet it’s unavailable.
 •  Linking to IMDb Pro (if you subscribe) for distributor, agent, industry info
    (also useful for finding determining film clearances for
    programming/screenings)


                                            38
IMDB – TV tab
IMDb’s TV tab provides access to its new TV Blog, TV program listings,
TV episodes & clips, and Fall TV Preview.




                                                       New!




                                 40
IMDb’s TV Listings Grid
A good resource if Comcast’s cable schedule drives you crazy!




                                     41
Web Resources - Reviews

• Metacritic Film & Music Reviews (www.metacritic.com)
  Metacritic.com provides a cross-section of reviews by
  respected critics and assigns a “metascore” (a weighted
  average of all reviews, from 0 to 100) to show a critical
  consensus (e.g., Twilight Saga: New Moon received a 45
  score, reflecting mixed or average reviews from 31 national
  critics.) There is also a user’s score reflecting online reader’s
  comments.
• Green scores are generally favorable, yellow are mixed, red
  are unfavorable.
• Metacritic.com also provides a cross-section of reviews by
  respected critics of popular television series from 2005 to the
  present.


                                  42
IMDB now links to metacritic.com.




                   43
Metacritic.com – Sample “Metascore”




                  44
Metacritic.com
Sample reviews (top down, highest to lowest) of The Road.




                                     45
More Web Resources - Reviews
•   DVD Verdict (http://www.dvdverdict.com)
    Very detailed reviews by a panel of film “judges” who give a thumbs
    up (innocent) or thumbs down (guilty!) review of over 18,000 titles
    available on DVD, HD DVD, and Blu-Ray. The review archives
    include lists for “Top 100 Rated Films,” “Top 100 rated Discs,”
    “Bottom 100 Worst Rated Discs,” and “HD DVD and Blu-Ray
    Reviews.” The site also features Cinema Verdict (for movies playing
    in theaters), TV Verdict, and Pixel Verdict (for games), as well as an
    extensive list of Upcoming DVD Releases.

•   Midnight Eye (http://www.midnighteye.com/)
    The best English-language resource for reviews of contemporary
    Japanese cinema. The site also features interviews, feature articles,
    book reviews, a calendar of events, and DVD release information.
    Founder Tom Mes also co-wrote (with Jasper Sharp) the
    comprehensive guide
    The Midnight Eye Guide to New Japanese Cinema (2004).

                                      46
DVD Verdict assesses: Showgirls.




                  47
Best sites for Plot Synopses

                                                                                Warnin
                                                                                        g:
                                                                                Spoiler
                                                                                       s!


Besides IMDB (www.imdb.com), try these sites for detailed plots.

•   AFI Catalog of Feature Films (www.afi.com)
    The most authoritative filmographic database on the web, the American Film
    Institute’s site includes entries on nearly 60,000 American feature-length and
    17,000 short films produced from 1893-2011.

•   TCM Movie Database (www.tcm.com)
    Detailed summaries and other exclusive material from the vaults of Turner Classic
    Movies. After entering a title in the Search field, select Full Synopsis from the
    Main Links menu in the far-left column.


                                             48
Best sites for Spoilers:
•Movie Spoilers (http://moviespoilers.info)
Search by Title or Genre (from Action to Western) for full synopsis and spoilers of any movie. See
sample synopsis for: Aliens (1986).

•The Movie Spoiler (www.themoviespoiler.com)
“Because it ain’t always the damn Butler who did it!” This site features viewer-generated
detailed plot synopses and spoilers for over 1,000 titles. Users can enter a title or select from an
alphabetical list.


                  •   Ruined Endings (www.ruinedendings.com)
                      Choose titles from an A-Z browser, with options to see “just endings” or a
                      full plot summary. Also features The Movie Timeline, a work-in-progress
                      devoted to steadily mapping out the entirety of history according to movies.

                  •   Amuse Yourself – Movie Spoilers (www.amuseyourself.com)
                      Choose titles A-Z and get snarky fortune cookie-brief descriptions like “The
                      Usual Suspects: Kevin Spacey is Keyser Soze” or “The Empire Strikes
                      Back: Darth Vader is Luke's father. Like you haven't heard this one a
                      thousand times already.”



                                                     49
Best TV Resources
•   Epguides.com (http://epguides.com/)
    This site contains a vast, searchable archive of episode guides for over
    4,800 television series past and present. You can search by show title,
    episode title, main characters, and main actor names. You can also search
    by categories like US Dramas, UK Comedies, Canadian shows, and
    Australian shows. The link for TVRage.com additionally lets you search by
    plot summaries, guest stars, writers, and directors. For best results, put
    multiple words or people’s names in quotes, as well as any hypehnated
    words like “x-files.”

•   Locate TV ( www.locatetv.com)
    This site lets you find TV shows, movies, people on TV, on DVD, and online.
    A valuable resource for movies and TV shows that are not available on
    video/DVD or online because it will tell you the next time your title will
    screen on TV and what channel it is on, if available. However, it will only
    look for titles airing in the next two weeks. By registering online, users can
    set up a “personalized TV schedule” of their favorite movies and TV shows
    and be notified when they air.


                                        50
Locate TV can be used to:
•   To see find out when movies are on TV or available on DVD
•   Check a network/cable /satellite TV channel’s schedule by date
    (for 2 weeks)
•   Check for new TV shows starting this week
•   Check for new episodes of your favorite series airing the next 2
    weeks
•   Check current/upcoming sports broadcasts; you can also
    bookmark your favorite team so that you will get reminders when
    they play next over the next 2 weeks
•   Follow your favorite TV/movie stars and see which of their
    series/movies are airing the next 2 weeks
•   Sign up for weekly reminders of when your series, movie, or sport
    is airing on TV.

                                   51
Locate TV lists all Bored to Death episodes airing over a 2-week span
– in all delivery formats (on TV, on DVD, online).




                                  52
Locate TV lists all Champions League soccer broadcasts for the next 2 weeks.




                                      53
Best TV Resources (cont.)
•   Parents Television Council (parentstv.org
    )
                     The PTC's states that its mission is “to promote
                     and restore responsibility and decency to the
                     entertainment industry in answer to America's
                     demand for positive, family-oriented television
                     programming.” Mainly of interest to those parents
                     that want to control their children’s viewing habits
                     by referring to the PTC’s
                     Family Guide To Prime Time Television, which
                     enables you to look up TV shows and movies and
                     determine their appropriateness according to a
                     traffic-light rating system of red (unsuitable for
                     children: contains gratuitous sex, explicit
                     language, or violence), yellow (may be
                     inappropriate for children: contains adult-oriented
                     themes and dialogue) and green (family-friendly
                     show “promoting responsible themes and
                     traditional values”).


                                     54
Best DVD Release Date Resources

     • VideoETA (
       http://videoeta.com)
       This is a handy source
       for finding the release
       dates of upcoming
       theatrical films, games
       and DVDs.


                  55
Video Release Format Chain of Command




                     56
The “Judging a Movie by Its Cover” approach to Viewer’s Advisory.

                                      As a last resort, you can always use the
                                      “Judging a Movie by Its Cover”
                                      approach to Viewer’s Advisory. Though
                                      we’re told that “You can’t judge a book
                                      by its cover,” judging a DVD by its
                                      cover art is often an fairly accurate
                                      guide to what kind of movie is
                                      contained within.

 The folks at the web site “Oh No They Didn’t” (
 http://ohnotheydidnt.livejournal.com/64047251.html#ixzz1d98GUgLG)
 came up with a satirical guide to “13 movie poster trends and what they
 say about their movies.” Their guide is an effective on-the-spot Viewer’s
 Advisory when trying to find titles for patrons with general viewing interests
 (Action, Romantic Comedies, Horror, etc.) – especially when you are
 unfamiliar with a specific title or genre. After all, a picture is worth a
 thousand words…

                                       57
#1. Tiny People on the Beach. Giant heads in the Clouds.

                                   Question:

                                   •What sort of movie do
                                   you think this is?

                                   •To whom would you
                                   recommend it?




                            58
These movies are always sappy dramas.

                                        •   Do not be mislead by the trailer
                                            or calibre of the people involved
                                            into thinking otherwise.

                                        •   The protagonist/his little
                                            brother/father and/or love
                                            interest is very likely to end up
                                            dead. You probably should
                                            keep your tissues handy
                                            because you'll cry tears of
                                            sorrow, tears of joy, tears
                                            because you just wasted money
                                            on this movie.

                                        •   This sort of cover is inevitably
                                            used for anything that involves
                                            Nicholas Sparks (The
                                            Notebook, Message in a Bottle,
                                            Dear John, A Walk in the
                                            Clouds).




                                 59
#2. Man and woman standing back-to-back.

                                   Question:

                                   •What sort of movie do you
                                   think this is?

                                   •To whom would you
                                   recommend it?




                          60
These are rom-coms that lean more on the comedy side of things.


                                          You shall not go into
                                          these with high
                                          expectations - especially
                                          if you already spied Kate
                                          Hudson or Reese
                                          Witherspoon on the
                                          cover!




                              61
#3. Sexy Back (Most Likely to Contain Weaponry).


                                              Question:

                                              •What sort of movie do
                                              you think this is?

                                              •To whom would you
                                              recommend it?




                                62
These movies will feature a lot of action with a thin veneer of pretentious
intellectual posturing.




                                                     (Unless it’s a
                                                     biopic about
                                                     Johnny Cash.)




                                   63
#4.The Bed
                  Question:

                  •What sort of movie do you
                  think this is?

                  •To whom would you
                  recommend it?




             64
The ultimate in false advertising!

                                          These movies will feature
                                          very little sex and a lot of
                                          talking. Also:

                                          •Two men in bed usually =
                                          gay bent.

                                          •Two women in bed usually
                                          = lesbian bent.

                                          •Threesomes = Euro
                                          arthouse (Jules and Jim).

                                          •Foursomes = swinging
                                          couples (Bob & Carol &
                                          Ted & Alice)

                                          •Man, woman & dog =
                                          don’t go there!


                                     65
#5. Got My Eye On You.
                    Question:

                    •What sort of movie do
                    you think this is?

                    •To whom would you
                    recommend it?




              66
There is a 98% chance that these films will be
horror. One way or the other.
                                   •   Candyman
                                   •   The Eye
                                   •   Chucky
                                   •   Ju-on
                                   •   The Grudge.
                                   •   Grudge 2.
                                   •   Grudge 3.
                                   •   Etc.
                                   •   Etc.
                                   •   Etc.
                                   •   Etc.
                                   •   Etc.
                                   •   Etc.
                                   •   Etc.
                                   •   Etc.


                        67
#6. Nature is Blue.




                68
Using blue or a picture of planet Earth for nature-themed movies is apparently
mandatory. They'll kick you out of the entertainment business if you use any
other color.




                                       69
#7. Black/Orange.
                    Black/Orange usually
                    indicates action movies
                    because Black is cool and
                    Orange is the color of fires
                    and explosions. (Just in
                    case you forgot: there will be
                    explosions!)

                                 The Girl
                                 with the
                                 Dragon
                                 Tattoo used
                                 black/orange
                                 to emphasize
                                 sex/violence
                                 quotient.




               70
#8. Run for Your Life!
                         Apparently all action
                         heroes run through the
                         same blue-lit, narrow
                         alleyway when trying to
                         escape/catch the bad
                         guys. It's also possible
                         that graphic designers
                         just re-use the same
                         stock image of the
                         running guy over and
                         over again. The movies
                         themselves are pretty
                         similar to the
                         Black/Orange ones
                         except that all the
                         explosions have been
                         replaced with angst.


                71
#9. Legs Wide Spread.
                        Blatant Sex
                        Appeal.

                        Unlike the Bed
                        cover trend, not so
                        much false
                        advertising here.

                        However of the 42
                        movies on display
                        here, only one has
                        any sort of critical
                        acclaim. You do
                        the math.



              72
#10. Is That Your Face or Are the Drugs Kicking In?
                                        This cover trend is
                                        a mixed bag, so
                                        you’ll have to tread
                                        carefully. But it
                                        usually indicates
                                        that the filmmakers
                                        think they’re
                                        brilliant and
                                        original, regardless
                                        of reality.




                            73
#11. The Sexy Red Dress Never Goes Out of Fashion.

                                      An easy one.

                                      Women in red dresses
                                      are sexy and are going
                                      to sell tickets. It's an
                                      enduring trend.

                                      These movies will
                                      feature women in
                                      prominent roles.
                                      (Guys: deal with it.)




                          74
#12. The Rip-Off.
                    These are supposed
                    to either remind you
                    of another (and
                    much better) movie
                    or outright trick you
                    into believing you're
                    actually getting this
                    other movie at the
                    videostore.




               75
Where do we go from here?




            76
Where do we go from here?
  “Goodbye, DVD. Hello, Future.”
         by Dave Kehr (New York Times)




    Great article predicting the cultural shift we can
    expect thanks to ever-changing technology


                            77
Like stand-up comedy, watching movies
   nowadays is all about the delivery.
Perhaps more than any other medium, movie watching is approaching a
cultural shift. The days of the digital disc as a factory-pressed & packaged
object of mass consumption may be coming to an end.

                          •   Blu-Rays (pumped-up DVDs w/superior picture &
                              storage; introduced in 2006)
                          •   Cable On Demand
                          •   Internet Video Streaming and Digital Downloads
                              (Netflix “Watch Instantly,” Hulu, Amazon Instant Video,
                              Warner Archive)
                          •   Netflix may eventually phase out DVD mailings
                          •   Wii, Xbox 360, PS3, Roku as devices
                          •   Manufactured On Demand/Made-to-Order DVD-Rs (
                              Warner Archive, Sony’s Screen Classics By Request,
                              MGM’s Limited Edition Collection)
                          •   Harder to find VHS titles for video hold-outs

                                      78
Video Streaming: The new kid in town

                             •   Netflix – Watch Instantly (www.netflix.com)
                             •   Hulu (hulu.com) – free; founded by NBC;
                                 first website to legally offer a wide array of
                                 free TV shows; videos can be purchased
                                 and downloaded
                             •   Warner Archive downloads (stream or
                                 buy)
                             •   Amazon Instant Video downloads
 “Dude, DVDs are like so 5       (5,000+ titles)
 minutes ago! I streamed
 Scott Pilgrim Vs. The
                             •   “Digital copy” DVDs
 World through my PS3!”




                                       79
Watch Movies, TV Shows and More Online for Free

           The old ways of watching movies and television
           (DVDs, movie theaters, network TV) are being
           challenged by the Internet and video streaming
           technology at the same time that long-form,
           episodic television series (Downton Abbey,
           Boardwalk Empire, etc.) are challenging the
           Hollywood feature film in popularity and
           critical esteem.

           Following are some of the top resources for
           viewing movies, TV shows and more for free -
           anytime and anywhere. All you need is a
           computer, TV or mobile device with an Internet
           connection.

                           80
Check out Pratt’s guide to the top places to
watch popular movies, TV shows and more online for free
:
RESEARCH HELP / RESEARCH TOOLS / FILM, TV & THEATER/




                            81
Popular Movies and TV Shows
    •   Crackle
        Crackle's partnership with Sony Pictures enables them to provide hundreds
        of free, full-length streaming movies, TV shows and original programming,
        uncut and unedited. You may have to sit through a few commercials, but
        they are short and infrequent.
    •   Hulu
        Hulu enables users to watch popular network and cable TV shows, popular
        and classic movies (including many Criterion Collection arthouse films,
        anime and foreign movies) and award-winning documentaries with limited
        commercial interruptions. Some titles require Hulu Plus (a pay service), but
        many are offered free and uncut.
    •   YouTube
        YouTube is no longer just a place to watch cute cat videos and movie
        trailers. There are a number of free movies, classic TV shows and
        documentaries that you can watch in their entirety online. You can also
        search YouTube Channels to find free and public domain movies; OpenFlix,
        Mrfilmschatten (specializing in classic and cult movies) and
        Video Cellar's Classic Movies are three of the best.




                                   82
•   Legal Movies Online
    Watch virus-free legal movies and
    popular television shows online with limited
    commercial interruptions. R-rated films require a
    birth date verification. They also provide links to
    other recommended sites for viewing Legal Movies
    and Legal TV Shows online.
•   Indie Movies Online
    Just because you haven't heard of these free
    movies doesn't mean they're bad; they're just not
    widely distributed. In addition to full-length movies
    in all genres, you'll also find indie documentaries
    and short films.
•   Open Culture
    This site offers over 500 free movies, including links
    to free Oscar Winners, Hitchcock, and Chaplin
    films; it also provides a useful list of other free
    movie sites.




              83
•   Babelgum
    Babelgum lets you watch free full-length
    movies, documentaries and shorts
    online; you can also download the
    Babelgum Go app to view videos on your
    mobile device.
•   Retrovision
    Visit Retrovision to watch classic
    TV shows and movies, including rare
    sci-fi and horror movies and vintage
    cartoons.
•   UbuWebUbuWeb's
    film and video archive is the largest
    collection of avant-garde and outsider art
    works available to watch for free online.

              84
Watch Free Public Domain Movies Online

             A number of classic films have
             entered the public domain,
             meaning they are completely
             legal to download or watch
             online for free.

             Following are some of the best
             resources for accessing these
             films…

                    85
Internet Archive – Moving Image Archive
(https://archive.org/details/movies)
             •   This is the best site for downloading or
                 watching free movies online that fall under
                 the public domain.
             •   It contains thousands of digital movies
                 uploaded by Archive users which range from
                 classic full-length films, to daily alternative
                 news broadcasts, to cartoons and concerts.
                 Many of these videos are available for free
                 download.
             •   You can search by title or browse genres
                 (e.g., Feature Films, Kino French Films,
                 Shorts, etc.).




                         86
More Internet Archive guides
      •   10 Little Known Classics You Need To Watch
          This list from the blog Whataculture.com links directly to films
          available for viewing at Internet Archive.

      •   Top 40 Best Free Legal Movies You Can Download Right Now

          This link provides a helpful guide to 40 of the best public
          domain movies you can legally watch online or download
          from the Internet Archive's "Community Video" section. The
          list is divided into the following genres: Drama, Family,
          Mystery/Thrillers and Sci-Fi/Horror.

      •   Top 40 Best Free Legal Comedies You Can Download Right Now

          This link provides a helpful guide to 40 of the best public
          domain comedies you can watch online or download from the
          Internet Archive's "Community Video" section.

                              87
More Public Domain sites
        •   Uncle Earl's Classic Television Channel
            All of these classic television shows and movies are in the public
            domain. Over 4,200 titles are organized by categories such as
            Kids Shows, Sci-Fi/Fantasty/Horror (where you can watch The
            Twilight Zone, The Outer Limits and Alfred Hitchcock Presents),
            TV Detectives and Crime Dramas, Feature Films, etc.
        •   Video Cellar Collection
            Video Cellar is dedicated to preserving high-quality video masters of
            many lost and forgotten films. Their eclectic collection of narrative,
            documentary and educational videos are available for free viewing
            through their web collections at the Internet Archive and YouTube's
            "Video Cellar's Classic Movies" channel.
        •   FMO
            Free Movies Online features a large selection of public domain films.
        •   PublicDomainFlicks.com
            This site lets you watch or legally download hundreds of full-length
            films that are in the public domain.




                              88
Watch Free Documentaries Online
         Documentary DVDs can be expensive acquisitions for
         some school departments and individuals. The following
         links address this problem by enabling anyone (teachers,
         students and other interested parties) to watch high quality
         educational documentaries online for free. All you need is a
         computer, television or mobile device with an Internet
         connection.
         •Documentary Heaven
         This free site offers over 1,600 documents found across the
         Internet in a variety of subject areas.
         •Documentary Tube
         This site doesn't host videos, but displays embedded full-
         length documentaries that can by searched by subject and
         playlists.
         •Documentary Z
         This site provides hundreds of documentaries organized
         into two dozen categories (e.g., Environment, Health,
         Science).

                          89
More Free Documentary Sites

     •   Explore.org
         This site specializes in videos exploring the work of non-profit
         organizations around the world and is organized by running time
         (from 3 minutes to feature-length) and subject.
     •   PBS Video
         PBS lets users view a number of high quality documentaries
         online, including many American Experience, Nova, POV and
         Nature programs.
     •   SnagFilms
         SnagFilms.com offers over 2,5000 free independent movies and
         documentaries (e.g., SuperSize Me) to watch online or share
         with others. Besides the usual subject genres, Snagfilms offers
         its Filmanthropy collection (films that specifically address social
         issues) and Snag Learning, which offers access to hundreds of
         educational documentaries searchable by grade level and
         subject.


                              90
More Free Documentary Sites
         •   FolkStreams.net
             Through online streaming, Folkstreams.net offers
             viewers access to a national archive of hard-to-
             find independent documentary films about
             American folk culture and arts from different
             regions and communities. Some films include
             transcripts, teaching guides or additional
             background information.
         •   YouTube Documentaries
             This site is not affiliated with YouTube.com, but
             provides links (updated almost daily and which
             can be browsed by subject categories) to the best
             free documentaries available online. You can also
             sign up to receive email notifications of new
             documentary releases and listings .


                         91
Where do we go from here?
“Still Loading. AV Spotlight on Streaming Video.”
           By Ben Malczewski (Library Journal)




          As the format wars progress, discs still dominate
          while streaming searches for a delivery mode.


                                92
“Manufactured on Demand” (MOD) DVDs
“Made to order” DVDs pioneered by the Warner Archive Collection
(www.wbshop.com) and adapted by others like Sony’s Screen Classics by
Request and MGM’s Limited Edition Collection.

                                          • Burned on computers.
                                          • Produced in limited
                                            quantities with generic
                                            covers.
                                          • Generally devoid of extras
                                            like elaborate menus,
                                            supplementary material, or
                                            restoration work.
                                          • Allow niche marketing of
                                            movies that don’t have
                                            wide commercial appeal of
                                            recent theatrical releases.



                                  93
Closing thoughts…
• Like Readers' Advisory, collection/resources knowledge is
  the key in Viewers’ Advisory.
• If you have cable, watch TCM, Sundance Channel or IFC
  for programming ideas
• Keep up to date by checking print and online reviews.
• If possible, augment your research and anticipate trends
  by attending film festivals (like the local Maryland Film
  Festival, AFI SilverDocs, Rehoboth Beach Film Fest, etc.)
• Keep watching!




                            94
View this slideshow online
This entire slide show presentation may be viewed at any time by accessing the
“Viewer’s Advisory Slideshow” link on the Viewers’ Advisory Resources page of the
SLRC/Sights & Sounds Department web page or by directly accessing the “Viewers’
Advisory slideshow (2012)” link on Slideshare.net:




  www.slideshare.net/SAS2012/viewers-advisory-slideshow-2012


                                        95
Viewer’s Advisory Bibliography
For your convenience, we have compiled a bibliography of helpful print and
online resources that can be viewed at any time by accessing the “Viewer’s
Advisory Bibliography” link on the Viewers’ Advisory Resources page of
the SLRC/Sights & Sounds Department web page or directly by clicking on
the link below:

http://www.prattlibrary.org/locations/sightsandsounds/index.aspx?id=44422




                                     96
Questions???




           97
Contact Information
                       Tom Warner
                       Sights & Sounds Department
                       Enoch Pratt Central Library
                       400 Cathedral Street
                       Baltimore, MD 21201
                       tswarner@prattlibrary.org
                       (410) 396-4616
  “Keeping it reel!”




                           98

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Viewers' Advisory slideshow (2012)

  • 1. Viewers’ Advisory in the Digital Age October 2012 1
  • 2. presented by Tom Warner Librarian Sights & Sounds Department Enoch Pratt Free Library/Central Library Baltimore, Maryland 2
  • 3. The hardest question you can ask a librarian is very often: Oh no! “What’s good?” 3
  • 4. …which is a query that puzzled even Aristotle… What is the nature of “goodness ” ??? 4
  • 5. …or better yet: “What do YOU recommend?” 5
  • 6. Patron Profiling General questions like this can be difficult because, unlike a specific request (e,g., “Do you have Twilight? Do you have any vampire movies?”), they require that you determine each individual’s tastes and viewing habits. 6
  • 7. And as we all know, when it comes to taste, one person’s prime rib is another’s Hamburger Helper… vs. 7
  • 8. Defining what is “good” for individual patrons requires you to ask questions about their viewing habits and likes/dislikes, which leads us to… The Viewer’s Advisory Interview • What kind of movies do you like? (Classics, Horror, British, Costume Dramas, Blockbusters, Action, etc.) • What was the last good movie you saw? • Do you have a favorite actor or director? • What kind of movie are you in the mood for today (Chick flick? Date movie? Action movie?) 8
  • 9. Viewer’s Advisory Interview (cont.) • What movies have you seen recently that you did not enjoy? • Why do you dislike that movie? • Are violence or sexuality an issue? • Are ratings or age level important? 9
  • 10. Make sure you’re speaking the same language as the patron. • To avoid wasting time, throw the question back at the patron to determine, what’s “good,” “old,” or a “movie” mean to you? • “It’s an old movie.” The classic! To some people, old is something made before 2000. • Movie vs. documentary. Educational vs. entertainment. • Actors vs. Real people. (The real Moses or Charlton Heston playing Moses?) Tower of Babel • Titles vs. concepts 10
  • 11. Appeal Factors In other words…what factors make a movie or TV show appealing (or unappealing) to a patron? Many Readers’ Advisory appeal factors also apply to Viewer’s Advisory: • Genre • Mood • Characters (actors) • Relationships • Author (director) • Ideas/themes • Plot • Authenticity • Setting/place • Sexuality/Violence • • Audience/age Language (English or foreign/subtitled?) appropriateness • Time period (adult, young adult, children) • Pacing • Series, remakes 11
  • 12. Readers’ vs. Viewers’ Appeal Factors • Patrons’ appeal factors can apply to both books and films • A discussion of book interests can help determine movies of interest (especially if the book spawned a movie: Stephen King, Alan Moore, Ludlum, Grisham, Dan Brown, etc.) • Movie interests can also affect what books a patron may enjoy (i.e., you saw the movie, now read the book) 12
  • 13. Appeal Factors in Detail Genre: Like books, films and TV shows are classified into genres. There is no definitive list, but generally they reflect those of a “video rental store” – a term destined to become archaic in the digital age. • Action/War/Adventure • Martial Arts • Westerns • Drama • Comedy Sci-Fi • Horror • Crime/Gangsters • Epics/Historical Films • Musicals • Children’s • Documentary feature films • Instructional (“How To”) videos/DVDs 13
  • 14. Appeal Factors: Ratings Ohmigod! Showgirls has bare-breasted women gyrating in G-strings? 14
  • 15. If ratings are important: The industry standard is FILMRATINGS.COM: • http://www.filmratings.com/filmR ) This MPAA*-approved site enables you to search by title for the official rating of any film released since 1968. It is part of the Classification & Rating Administration (CARA) website. * Motion Picture Association of America 15
  • 16. Film Ratings.com Enter title here MPAA rating displays here 16
  • 17. If age appropriateness is important: Parental Advisory Sources • Kids-in-Mind (www.kids-in-mind.com) Provides parents and other adults with objective and complete information about a film's content so that they can decide, based on their own value system, whether they should watch a movie with or without their kids.” Incredibly detailed breakdowns in 3 categories: SEX/NUDITY, VIOLENCE /GORE, PROFANITY. See sample: The Aristocrats. • Movie Mom (www.moviemom.com) In this easy to use web site, you can search by genre and age group as well as by movie title. • Parent Previews (http://movies.go.com/parentpreviews/) • Parents Television Council (parentstv.org) The PTC's states that its mission is “to promote and restore responsibility and decency to the entertainment industry in answer to America's demand for positive, family-oriented television programming.” Mainly of interest to those parents that want to control their children’s viewing habits by referring to the PTC’s Family Guide To Prime Time Television, which enables you to look up TV shows and movies and determine their appropriateness according to a traffic-light rating system of red (unsuitable for children: contains gratuitous sex, explicit language, or violence), yellow (may be inappropriate for children: contains adult-oriented themes and dialogue) and green (family-friendly show “promoting responsible themes and traditional values”). 17
  • 18. Kids-in-Mind’s mission statement: • Kids-in-Mind enables adults to determine whether a movie is appropriate for them or their children, according to their own criteria. • Unlike the MPAA, they do not assign an inscrutable rating based on age but on 3 objective ratings for SEX/NUDITY, VIOLENCE/GORE & PROFANITY, on a scale of 0 to 10, and explain in detail why a film rates high or low in a specific category • They also include instances of SUBSTANCE USE, a thorough list of DISCUSSION TOPICS that may elicit questions from children, and the MESSAGE the film conveys. 18
  • 19. Kids-in-Mind rates “The Aristocrats” SEX=10 VIOLENCE=6 PROFANITY=10 Detailed description of each category 19
  • 20. Also, IMDB has added a user-generated “Parents Guide” link for film titles, where applicable, in addition to MPAA rating. MPAA rating & Parent’s Guide Parent’s Guide 20
  • 21. Movie Lists The “What do you recommend?” query can be answered either by your personal experience or by referring to the opinions of leading film critics and their essentials or genre lists – of which there is no shortage of print and online resources – as well as award- winners lists! 21
  • 22. The critics Movie Lists - Online say… A sampling of the innumerable lists… • Academy Award Winners (www.oscars.org) • AFI’s 100 Years, 100 Movies ( http://connect.afi.com/site/DocServer/movies100.pdf?docID=264 ) • New York Times’ Best 1,000 Movies Ever Made ( http://www.nytimes.com/ref/movies/1000best.html) • Tim Dirks’ 100 Greatest Films ( http://www.filmsite.org/momentsindx.html) • National Film Registry (http://www.loc.gov/film/filmnfr.html) 1989-2008, searchable by year or title 22
  • 23. Movie Lists - Books Innumerable movie list books have been written – probably too many (see bibliography handouts)… • 1001 Movies You Must See Before You Die. Stephen Jay Schneider, editor. Barron’s, 5th edition, 2008. • 501 Movie Directors. Stephen Jay Schneider, editor. Barron’s, 2007. • The Great Movies. Roger Ebert, 2002. • The Great Movies II. Roger Ebert, 2005. • Have You Seen…?: A Personal Introduction “How utterly fascinating!” to 1,000 Films. David Thomson, 2008. • Rough Guide to Anime, Gangster, Independent, Kids, Noir, Sci-Fi Movies, etc. 23
  • 24. Following are some of the best print and online resources you can use to keep pace with the never-ending onslaught of information, blogs, tweets, databases, web sites, and epinions about films and television shows in the Digital Age. Use them to help a patron find what they want - or what leading critics think they should see. 24
  • 25. Film Resources - Books 1001 Movies You Must See Before Y Steven Jay Schneider, editor (Barron’s Educational Series, 5th edition, 2008) Where other anthology-type books simply summarize the plot details and list the actors, 1001 Movies tells you specifically why each film belongs in your must- see list. Good general guide for patrons who want to see what the experts think are the film essentials. • Films are listed chronologically by year of release, from 1902’s A Trip To the Moon to 2007’s Atonement. • Includes indices for Genre, Title and Director. • Lists country of origin, language & major creative contributors (director, producer, screenplay, director of photography, etc.) • Lists all Hollywood and film festival nominations/awards. 25
  • 26. Film Resources - Books VideoHound’s Golden Movie Retriever Jim Craddock, editor online @ Movieretreiver.com An A/V Librarian’s best friend, the Hound is bred to answer the question, “What should I watch next?” • Hound is renowned for its comprehensive Movie Lists and Category Indices, from Abortion to Zombies, with cleverly snarky subcategories like Eat Me (characters who end up as food) or Renegade Body Parts (see also Killer Brains). • Includes indices for Cast, Composers, Cinematographers, Writers, Directors, Video Sources, Awards (Academy, British, Golden Globe, Independent Spirit, Raspberries). • Includes “Kibbles and Series” index listing movie adaptation sources (literary, theatrical, cartoon, TV), as well as Recurring Characters (James Bond, Indiana Jones), notable Screen Partnerships (Abbott & Costello, Martin & Lewis) and behind-the-scenes people. 26
  • 27. The VideoHound’s Litter • VideoHound’s Cult Flicks & Trash Pics • VideoHound’s Dragon: Asian Action & Cult Flicks • VideoHound’s Family Video Guide • VideoHound’s Groovy Movies • VideoHound’s Horror Show • VideoHound’s Independent Film Guide • VideoHound’s Sci-Fi Experience • VideoHound’s Vampires on Video 27
  • 28. Magazine Resources • Sight & Sound ( http://www.bfi.org.uk/sightandsound/ ) This is the British Film Institute’s monthly magazine, which is international in scope and is also available online. Besides featuring topical and retrospective articles, coverage of all major festivals and film events, and interviews with leading directors, it provides extrensive reviews of all new theatrical and DVD releases, as well as book reviews, arranged in easy to read alphabetical order. More so than other magazines, SaS includes detailed credits in its film reviews. Sets the standard for film reviews. • Variety ( http://www.variety.com/ ) Recognized and respected through out the world of show business, Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible and straight forward news and analysis - information vital to their professions. Also available online. Renowned for its timely reviews of all new film, TV, and music releases, as well as “legit” (legitimate) theatrical productions on and off Broadway. • Video Librarian ( http://www.videolibrarian.com ) Video Librarian is a video review magazine for public, school, academic, and special libraries, as well as video fans who are interested in a wider variety of titles than what's found in the average video store. Written by staff, librarians, teachers, and film critics, Video Librarian offers over 225 critical reviews per issue, alerting readers to upcoming new releases of special-interest, documentary, and video movie titles. In addition, they inform their subscribers of video bargains (and free videos) and track technological trends. 28
  • 29. Video Librarian has helpful columns & categories • New videos and newsbriefs • Books into movies • Mixed media (video games/TV series on DVD) • Video movies • Classic films/TV…plus reviews by genre Video Reviews by Genre: • Children’s • Health & Fitness • Psych/Self-Help • Food & Spirits • Teen Issues • Sports, Games & Recreation • Religion/Philosophy • Travel & Geography • Education • Seasonal • Language Arts • Music/Dance • Nature, Math & Science • Social & Political Issues 29
  • 30. Web Resources Jinni.com - “watch what you wish for” http://www.jinni.com/ A viewer's advisory resource for movies and TV based on title, genre, plot, mood, structure and other factors. • Search in your own words • Enter plots, moods, title, people • Get recommendations from the Movie Genome 30
  • 31. Make sure you type jinni.com - not jenni.com! Jenni.com also provides “Viewers Advisory” – but of a much more graphic nature! (Yes, I have made this mistake. Oh, the horror!) 31
  • 32. A sample Jinni search: For example, let’s say a patron liked the Stephenie Meyer Twilight series books or movies. Using Jinni.com: 1. In the Find field, type “Twilight”. 32
  • 33. Sample Jinni search: 2. Select Twilight (2007) from the search results. 3. Then select the More Like It tab. 33
  • 34. Sample Jinni search: 4. Jenni’s Movie Genome suggests 22 vampire movies matching Twilight. 34
  • 35. 1. Position the mouse over a film (e.g., Blood and Chocolate). 2. Click “Why is it like Twilight”? To see its relevancy. 35
  • 36. A pop-up window for the film lists the attributes that make it relevant to Twilight. 36
  • 37. Web Resources VideoHound’s Golden Movie Retriever is also online @ Movieretriever.com A search there for “Twilight” lets users vote on the film (love it or hate it) so there is viewer feedback. In addition, the Hound lists: • Its VideoHound bone rating (0-4) • A listing of more movies by director Catherine Hardwicke • A listing of more movies starring Kristen Stewart • Member reviews • Related movie news about Twilight 37
  • 38. Internet Movie Database (www.imdb.com) The most extensive film database on the Internet covers over 150,000 movies with over 2,425,000 filmography entries. The IMDb provides links to reviews by leading critics (Roger Ebert is usually first), images, credits, and other pertinent information, as well as to Amazon.com for purchase information. (IMDB was bought by A personal fave! Amazon in 1998.) Allows title, name, keyword, and advanced searching. Though not infallible, IMDb is my first choice for: • Accurate filmographies (director, year of release, country of origin, language, running time, studio) • External reviews by leading critics • Finding out if a movie is still “in print” – because IMDB is a subsidiary of Amazon, if the Amazon link isn’t highlighted, you can bet it’s unavailable. • Linking to IMDb Pro (if you subscribe) for distributor, agent, industry info (also useful for finding determining film clearances for programming/screenings) 38
  • 39. IMDB – TV tab IMDb’s TV tab provides access to its new TV Blog, TV program listings, TV episodes & clips, and Fall TV Preview. New! 40
  • 40. IMDb’s TV Listings Grid A good resource if Comcast’s cable schedule drives you crazy! 41
  • 41. Web Resources - Reviews • Metacritic Film & Music Reviews (www.metacritic.com) Metacritic.com provides a cross-section of reviews by respected critics and assigns a “metascore” (a weighted average of all reviews, from 0 to 100) to show a critical consensus (e.g., Twilight Saga: New Moon received a 45 score, reflecting mixed or average reviews from 31 national critics.) There is also a user’s score reflecting online reader’s comments. • Green scores are generally favorable, yellow are mixed, red are unfavorable. • Metacritic.com also provides a cross-section of reviews by respected critics of popular television series from 2005 to the present. 42
  • 42. IMDB now links to metacritic.com. 43
  • 43. Metacritic.com – Sample “Metascore” 44
  • 44. Metacritic.com Sample reviews (top down, highest to lowest) of The Road. 45
  • 45. More Web Resources - Reviews • DVD Verdict (http://www.dvdverdict.com) Very detailed reviews by a panel of film “judges” who give a thumbs up (innocent) or thumbs down (guilty!) review of over 18,000 titles available on DVD, HD DVD, and Blu-Ray. The review archives include lists for “Top 100 Rated Films,” “Top 100 rated Discs,” “Bottom 100 Worst Rated Discs,” and “HD DVD and Blu-Ray Reviews.” The site also features Cinema Verdict (for movies playing in theaters), TV Verdict, and Pixel Verdict (for games), as well as an extensive list of Upcoming DVD Releases. • Midnight Eye (http://www.midnighteye.com/) The best English-language resource for reviews of contemporary Japanese cinema. The site also features interviews, feature articles, book reviews, a calendar of events, and DVD release information. Founder Tom Mes also co-wrote (with Jasper Sharp) the comprehensive guide The Midnight Eye Guide to New Japanese Cinema (2004). 46
  • 46. DVD Verdict assesses: Showgirls. 47
  • 47. Best sites for Plot Synopses Warnin g: Spoiler s! Besides IMDB (www.imdb.com), try these sites for detailed plots. • AFI Catalog of Feature Films (www.afi.com) The most authoritative filmographic database on the web, the American Film Institute’s site includes entries on nearly 60,000 American feature-length and 17,000 short films produced from 1893-2011. • TCM Movie Database (www.tcm.com) Detailed summaries and other exclusive material from the vaults of Turner Classic Movies. After entering a title in the Search field, select Full Synopsis from the Main Links menu in the far-left column. 48
  • 48. Best sites for Spoilers: •Movie Spoilers (http://moviespoilers.info) Search by Title or Genre (from Action to Western) for full synopsis and spoilers of any movie. See sample synopsis for: Aliens (1986). •The Movie Spoiler (www.themoviespoiler.com) “Because it ain’t always the damn Butler who did it!” This site features viewer-generated detailed plot synopses and spoilers for over 1,000 titles. Users can enter a title or select from an alphabetical list. • Ruined Endings (www.ruinedendings.com) Choose titles from an A-Z browser, with options to see “just endings” or a full plot summary. Also features The Movie Timeline, a work-in-progress devoted to steadily mapping out the entirety of history according to movies. • Amuse Yourself – Movie Spoilers (www.amuseyourself.com) Choose titles A-Z and get snarky fortune cookie-brief descriptions like “The Usual Suspects: Kevin Spacey is Keyser Soze” or “The Empire Strikes Back: Darth Vader is Luke's father. Like you haven't heard this one a thousand times already.” 49
  • 49. Best TV Resources • Epguides.com (http://epguides.com/) This site contains a vast, searchable archive of episode guides for over 4,800 television series past and present. You can search by show title, episode title, main characters, and main actor names. You can also search by categories like US Dramas, UK Comedies, Canadian shows, and Australian shows. The link for TVRage.com additionally lets you search by plot summaries, guest stars, writers, and directors. For best results, put multiple words or people’s names in quotes, as well as any hypehnated words like “x-files.” • Locate TV ( www.locatetv.com) This site lets you find TV shows, movies, people on TV, on DVD, and online. A valuable resource for movies and TV shows that are not available on video/DVD or online because it will tell you the next time your title will screen on TV and what channel it is on, if available. However, it will only look for titles airing in the next two weeks. By registering online, users can set up a “personalized TV schedule” of their favorite movies and TV shows and be notified when they air. 50
  • 50. Locate TV can be used to: • To see find out when movies are on TV or available on DVD • Check a network/cable /satellite TV channel’s schedule by date (for 2 weeks) • Check for new TV shows starting this week • Check for new episodes of your favorite series airing the next 2 weeks • Check current/upcoming sports broadcasts; you can also bookmark your favorite team so that you will get reminders when they play next over the next 2 weeks • Follow your favorite TV/movie stars and see which of their series/movies are airing the next 2 weeks • Sign up for weekly reminders of when your series, movie, or sport is airing on TV. 51
  • 51. Locate TV lists all Bored to Death episodes airing over a 2-week span – in all delivery formats (on TV, on DVD, online). 52
  • 52. Locate TV lists all Champions League soccer broadcasts for the next 2 weeks. 53
  • 53. Best TV Resources (cont.) • Parents Television Council (parentstv.org ) The PTC's states that its mission is “to promote and restore responsibility and decency to the entertainment industry in answer to America's demand for positive, family-oriented television programming.” Mainly of interest to those parents that want to control their children’s viewing habits by referring to the PTC’s Family Guide To Prime Time Television, which enables you to look up TV shows and movies and determine their appropriateness according to a traffic-light rating system of red (unsuitable for children: contains gratuitous sex, explicit language, or violence), yellow (may be inappropriate for children: contains adult-oriented themes and dialogue) and green (family-friendly show “promoting responsible themes and traditional values”). 54
  • 54. Best DVD Release Date Resources • VideoETA ( http://videoeta.com) This is a handy source for finding the release dates of upcoming theatrical films, games and DVDs. 55
  • 55. Video Release Format Chain of Command 56
  • 56. The “Judging a Movie by Its Cover” approach to Viewer’s Advisory. As a last resort, you can always use the “Judging a Movie by Its Cover” approach to Viewer’s Advisory. Though we’re told that “You can’t judge a book by its cover,” judging a DVD by its cover art is often an fairly accurate guide to what kind of movie is contained within. The folks at the web site “Oh No They Didn’t” ( http://ohnotheydidnt.livejournal.com/64047251.html#ixzz1d98GUgLG) came up with a satirical guide to “13 movie poster trends and what they say about their movies.” Their guide is an effective on-the-spot Viewer’s Advisory when trying to find titles for patrons with general viewing interests (Action, Romantic Comedies, Horror, etc.) – especially when you are unfamiliar with a specific title or genre. After all, a picture is worth a thousand words… 57
  • 57. #1. Tiny People on the Beach. Giant heads in the Clouds. Question: •What sort of movie do you think this is? •To whom would you recommend it? 58
  • 58. These movies are always sappy dramas. • Do not be mislead by the trailer or calibre of the people involved into thinking otherwise. • The protagonist/his little brother/father and/or love interest is very likely to end up dead. You probably should keep your tissues handy because you'll cry tears of sorrow, tears of joy, tears because you just wasted money on this movie. • This sort of cover is inevitably used for anything that involves Nicholas Sparks (The Notebook, Message in a Bottle, Dear John, A Walk in the Clouds). 59
  • 59. #2. Man and woman standing back-to-back. Question: •What sort of movie do you think this is? •To whom would you recommend it? 60
  • 60. These are rom-coms that lean more on the comedy side of things. You shall not go into these with high expectations - especially if you already spied Kate Hudson or Reese Witherspoon on the cover! 61
  • 61. #3. Sexy Back (Most Likely to Contain Weaponry). Question: •What sort of movie do you think this is? •To whom would you recommend it? 62
  • 62. These movies will feature a lot of action with a thin veneer of pretentious intellectual posturing. (Unless it’s a biopic about Johnny Cash.) 63
  • 63. #4.The Bed Question: •What sort of movie do you think this is? •To whom would you recommend it? 64
  • 64. The ultimate in false advertising! These movies will feature very little sex and a lot of talking. Also: •Two men in bed usually = gay bent. •Two women in bed usually = lesbian bent. •Threesomes = Euro arthouse (Jules and Jim). •Foursomes = swinging couples (Bob & Carol & Ted & Alice) •Man, woman & dog = don’t go there! 65
  • 65. #5. Got My Eye On You. Question: •What sort of movie do you think this is? •To whom would you recommend it? 66
  • 66. There is a 98% chance that these films will be horror. One way or the other. • Candyman • The Eye • Chucky • Ju-on • The Grudge. • Grudge 2. • Grudge 3. • Etc. • Etc. • Etc. • Etc. • Etc. • Etc. • Etc. • Etc. 67
  • 67. #6. Nature is Blue. 68
  • 68. Using blue or a picture of planet Earth for nature-themed movies is apparently mandatory. They'll kick you out of the entertainment business if you use any other color. 69
  • 69. #7. Black/Orange. Black/Orange usually indicates action movies because Black is cool and Orange is the color of fires and explosions. (Just in case you forgot: there will be explosions!) The Girl with the Dragon Tattoo used black/orange to emphasize sex/violence quotient. 70
  • 70. #8. Run for Your Life! Apparently all action heroes run through the same blue-lit, narrow alleyway when trying to escape/catch the bad guys. It's also possible that graphic designers just re-use the same stock image of the running guy over and over again. The movies themselves are pretty similar to the Black/Orange ones except that all the explosions have been replaced with angst. 71
  • 71. #9. Legs Wide Spread. Blatant Sex Appeal. Unlike the Bed cover trend, not so much false advertising here. However of the 42 movies on display here, only one has any sort of critical acclaim. You do the math. 72
  • 72. #10. Is That Your Face or Are the Drugs Kicking In? This cover trend is a mixed bag, so you’ll have to tread carefully. But it usually indicates that the filmmakers think they’re brilliant and original, regardless of reality. 73
  • 73. #11. The Sexy Red Dress Never Goes Out of Fashion. An easy one. Women in red dresses are sexy and are going to sell tickets. It's an enduring trend. These movies will feature women in prominent roles. (Guys: deal with it.) 74
  • 74. #12. The Rip-Off. These are supposed to either remind you of another (and much better) movie or outright trick you into believing you're actually getting this other movie at the videostore. 75
  • 75. Where do we go from here? 76
  • 76. Where do we go from here? “Goodbye, DVD. Hello, Future.” by Dave Kehr (New York Times) Great article predicting the cultural shift we can expect thanks to ever-changing technology 77
  • 77. Like stand-up comedy, watching movies nowadays is all about the delivery. Perhaps more than any other medium, movie watching is approaching a cultural shift. The days of the digital disc as a factory-pressed & packaged object of mass consumption may be coming to an end. • Blu-Rays (pumped-up DVDs w/superior picture & storage; introduced in 2006) • Cable On Demand • Internet Video Streaming and Digital Downloads (Netflix “Watch Instantly,” Hulu, Amazon Instant Video, Warner Archive) • Netflix may eventually phase out DVD mailings • Wii, Xbox 360, PS3, Roku as devices • Manufactured On Demand/Made-to-Order DVD-Rs ( Warner Archive, Sony’s Screen Classics By Request, MGM’s Limited Edition Collection) • Harder to find VHS titles for video hold-outs 78
  • 78. Video Streaming: The new kid in town • Netflix – Watch Instantly (www.netflix.com) • Hulu (hulu.com) – free; founded by NBC; first website to legally offer a wide array of free TV shows; videos can be purchased and downloaded • Warner Archive downloads (stream or buy) • Amazon Instant Video downloads “Dude, DVDs are like so 5 (5,000+ titles) minutes ago! I streamed Scott Pilgrim Vs. The • “Digital copy” DVDs World through my PS3!” 79
  • 79. Watch Movies, TV Shows and More Online for Free The old ways of watching movies and television (DVDs, movie theaters, network TV) are being challenged by the Internet and video streaming technology at the same time that long-form, episodic television series (Downton Abbey, Boardwalk Empire, etc.) are challenging the Hollywood feature film in popularity and critical esteem. Following are some of the top resources for viewing movies, TV shows and more for free - anytime and anywhere. All you need is a computer, TV or mobile device with an Internet connection. 80
  • 80. Check out Pratt’s guide to the top places to watch popular movies, TV shows and more online for free : RESEARCH HELP / RESEARCH TOOLS / FILM, TV & THEATER/ 81
  • 81. Popular Movies and TV Shows • Crackle Crackle's partnership with Sony Pictures enables them to provide hundreds of free, full-length streaming movies, TV shows and original programming, uncut and unedited. You may have to sit through a few commercials, but they are short and infrequent. • Hulu Hulu enables users to watch popular network and cable TV shows, popular and classic movies (including many Criterion Collection arthouse films, anime and foreign movies) and award-winning documentaries with limited commercial interruptions. Some titles require Hulu Plus (a pay service), but many are offered free and uncut. • YouTube YouTube is no longer just a place to watch cute cat videos and movie trailers. There are a number of free movies, classic TV shows and documentaries that you can watch in their entirety online. You can also search YouTube Channels to find free and public domain movies; OpenFlix, Mrfilmschatten (specializing in classic and cult movies) and Video Cellar's Classic Movies are three of the best. 82
  • 82. Legal Movies Online Watch virus-free legal movies and popular television shows online with limited commercial interruptions. R-rated films require a birth date verification. They also provide links to other recommended sites for viewing Legal Movies and Legal TV Shows online. • Indie Movies Online Just because you haven't heard of these free movies doesn't mean they're bad; they're just not widely distributed. In addition to full-length movies in all genres, you'll also find indie documentaries and short films. • Open Culture This site offers over 500 free movies, including links to free Oscar Winners, Hitchcock, and Chaplin films; it also provides a useful list of other free movie sites. 83
  • 83. Babelgum Babelgum lets you watch free full-length movies, documentaries and shorts online; you can also download the Babelgum Go app to view videos on your mobile device. • Retrovision Visit Retrovision to watch classic TV shows and movies, including rare sci-fi and horror movies and vintage cartoons. • UbuWebUbuWeb's film and video archive is the largest collection of avant-garde and outsider art works available to watch for free online. 84
  • 84. Watch Free Public Domain Movies Online A number of classic films have entered the public domain, meaning they are completely legal to download or watch online for free. Following are some of the best resources for accessing these films… 85
  • 85. Internet Archive – Moving Image Archive (https://archive.org/details/movies) • This is the best site for downloading or watching free movies online that fall under the public domain. • It contains thousands of digital movies uploaded by Archive users which range from classic full-length films, to daily alternative news broadcasts, to cartoons and concerts. Many of these videos are available for free download. • You can search by title or browse genres (e.g., Feature Films, Kino French Films, Shorts, etc.). 86
  • 86. More Internet Archive guides • 10 Little Known Classics You Need To Watch This list from the blog Whataculture.com links directly to films available for viewing at Internet Archive. • Top 40 Best Free Legal Movies You Can Download Right Now This link provides a helpful guide to 40 of the best public domain movies you can legally watch online or download from the Internet Archive's "Community Video" section. The list is divided into the following genres: Drama, Family, Mystery/Thrillers and Sci-Fi/Horror. • Top 40 Best Free Legal Comedies You Can Download Right Now This link provides a helpful guide to 40 of the best public domain comedies you can watch online or download from the Internet Archive's "Community Video" section. 87
  • 87. More Public Domain sites • Uncle Earl's Classic Television Channel All of these classic television shows and movies are in the public domain. Over 4,200 titles are organized by categories such as Kids Shows, Sci-Fi/Fantasty/Horror (where you can watch The Twilight Zone, The Outer Limits and Alfred Hitchcock Presents), TV Detectives and Crime Dramas, Feature Films, etc. • Video Cellar Collection Video Cellar is dedicated to preserving high-quality video masters of many lost and forgotten films. Their eclectic collection of narrative, documentary and educational videos are available for free viewing through their web collections at the Internet Archive and YouTube's "Video Cellar's Classic Movies" channel. • FMO Free Movies Online features a large selection of public domain films. • PublicDomainFlicks.com This site lets you watch or legally download hundreds of full-length films that are in the public domain. 88
  • 88. Watch Free Documentaries Online Documentary DVDs can be expensive acquisitions for some school departments and individuals. The following links address this problem by enabling anyone (teachers, students and other interested parties) to watch high quality educational documentaries online for free. All you need is a computer, television or mobile device with an Internet connection. •Documentary Heaven This free site offers over 1,600 documents found across the Internet in a variety of subject areas. •Documentary Tube This site doesn't host videos, but displays embedded full- length documentaries that can by searched by subject and playlists. •Documentary Z This site provides hundreds of documentaries organized into two dozen categories (e.g., Environment, Health, Science). 89
  • 89. More Free Documentary Sites • Explore.org This site specializes in videos exploring the work of non-profit organizations around the world and is organized by running time (from 3 minutes to feature-length) and subject. • PBS Video PBS lets users view a number of high quality documentaries online, including many American Experience, Nova, POV and Nature programs. • SnagFilms SnagFilms.com offers over 2,5000 free independent movies and documentaries (e.g., SuperSize Me) to watch online or share with others. Besides the usual subject genres, Snagfilms offers its Filmanthropy collection (films that specifically address social issues) and Snag Learning, which offers access to hundreds of educational documentaries searchable by grade level and subject. 90
  • 90. More Free Documentary Sites • FolkStreams.net Through online streaming, Folkstreams.net offers viewers access to a national archive of hard-to- find independent documentary films about American folk culture and arts from different regions and communities. Some films include transcripts, teaching guides or additional background information. • YouTube Documentaries This site is not affiliated with YouTube.com, but provides links (updated almost daily and which can be browsed by subject categories) to the best free documentaries available online. You can also sign up to receive email notifications of new documentary releases and listings . 91
  • 91. Where do we go from here? “Still Loading. AV Spotlight on Streaming Video.” By Ben Malczewski (Library Journal) As the format wars progress, discs still dominate while streaming searches for a delivery mode. 92
  • 92. “Manufactured on Demand” (MOD) DVDs “Made to order” DVDs pioneered by the Warner Archive Collection (www.wbshop.com) and adapted by others like Sony’s Screen Classics by Request and MGM’s Limited Edition Collection. • Burned on computers. • Produced in limited quantities with generic covers. • Generally devoid of extras like elaborate menus, supplementary material, or restoration work. • Allow niche marketing of movies that don’t have wide commercial appeal of recent theatrical releases. 93
  • 93. Closing thoughts… • Like Readers' Advisory, collection/resources knowledge is the key in Viewers’ Advisory. • If you have cable, watch TCM, Sundance Channel or IFC for programming ideas • Keep up to date by checking print and online reviews. • If possible, augment your research and anticipate trends by attending film festivals (like the local Maryland Film Festival, AFI SilverDocs, Rehoboth Beach Film Fest, etc.) • Keep watching! 94
  • 94. View this slideshow online This entire slide show presentation may be viewed at any time by accessing the “Viewer’s Advisory Slideshow” link on the Viewers’ Advisory Resources page of the SLRC/Sights & Sounds Department web page or by directly accessing the “Viewers’ Advisory slideshow (2012)” link on Slideshare.net: www.slideshare.net/SAS2012/viewers-advisory-slideshow-2012 95
  • 95. Viewer’s Advisory Bibliography For your convenience, we have compiled a bibliography of helpful print and online resources that can be viewed at any time by accessing the “Viewer’s Advisory Bibliography” link on the Viewers’ Advisory Resources page of the SLRC/Sights & Sounds Department web page or directly by clicking on the link below: http://www.prattlibrary.org/locations/sightsandsounds/index.aspx?id=44422 96
  • 97. Contact Information Tom Warner Sights & Sounds Department Enoch Pratt Central Library 400 Cathedral Street Baltimore, MD 21201 tswarner@prattlibrary.org (410) 396-4616 “Keeping it reel!” 98