The SAP HANA “recommended agenda” is designed to give you an overview of the various HANA topic-related activities at SAPPHIRE NOW and offer you session recommendations to maximize your experience of SAP HANA

1. SAPPHIRE NOW – Recommended Agenda for the
SAP HANA Experience
05/01/2012

2. SAP HANA Recommended Agenda
The SAP HANA “recommended agenda” is designed to give you an overview
of the various HANA topic-related activities at SAPPHIRE NOW and offer
you session recommendations to maximize your experience of SAP HANA
© 2011 SAP AG. All rights reserved. 2

3. SAP HANA Experience at SAPPHIRE NOW
Hear from leading customers and partners on their first-hand experiences
with SAP HANA, the business benefits gained, the various use cases
available, and why they believe the technology is transformational for their
company and industry
Touch and experience the power of SAP HANA through on-site HANA
appliances running an array of SAP and Partner built demos that cover
various use cases
Experience how Big Data problems can be made easy with SAP HANA and
how SAP customers are supercharging their Business Warehouse with SAP
HANA. See innovative HANA use cases including Text Mining and Predictive
Analytics, and learn how you can speed time to value for your HANA
Implementation.
Engage in 1:1 and small group discussions with SAP experts and
reference customers on the HANA topic
© 2011 SAP AG. All rights reserved. 3

4. Key SAP HANA Messages at Sapphire
SAP HANA is game changing real time platform for analytics and applications based
on in-memory technology. While simplifying the IT stack, it provides speed able to
SAP HANA as a Real easily process big data , predictive capabilities and text mining capabilities to name a
Time Business Platform few. Outstanding use cases are operational data marts, SAP NetWeaver BW on
HANA as well as SAP and ISV applications built on the SAP HANA platform.
SAP NetWeaver BW powered by SAP HANA represents a great opportunity for SAP
BW customers to supercharge their Data Warehousing systems to achieve
SAP NetWeaver BW on unprecedented performance, a streamlined IT landscape, a greatly reduced TCO
HANA for IT administrators and a satisfied business community empowered to make
decisions faster and with easier access to critical information.
Solutions powered by SAP HANA can help you derive new business value with real-
time planning, analysis and reporting on big data. With these solutions, you can
Real Time Solutions accelerate your key processes, make more confident business decisions, unlock new
Powered by SAP HANA growth opportunities and invent innovative data-driven business models not possible
before
SAP is creating innovative consumer applications - harnessing the power of SAP
Consumer Apps HANA, cloud, and mobile technologies - to help companies in industries such as
Powered by SAP HANA CPG, retail, and utilities connect with their customers through compelling user
experiences.
SAP is building a new model of engagement with startups, ISVs and partners to
Ecosystem Innovations showcase the SAP HANA platform. SAP is enabling this rapidly growing group of
on SAP HANA firms to port their solutions to SAP HANA in record time and to bring to market use
cases which were simply not possible before.
© 2011 SAP AG. All rights reserved. 4

5. SAPPHIRE NOW: SAP HANA Customer Speakers
See Index Slide for selected Use Cases
© 2011 SAP AG. All rights reserved. 5

6. SAP HANA Experience at SAPPHIRE NOW
Scheduled Activities
Keynotes by SAP Executives:
 Hear keynotes about SAP’s vision for SAP HANA, its power to
transform companies and industries, and customers sharing their
first-hand experiences and business benefits gained with the
technology
Campus Theaters, Panel Discussions & Micro Forums:
 Gain a deeper understanding of SAP HANA and listen to leading
HANA customers through campus sessions that provide an overview
of the technology, customer stories, best practices, road maps, and
guidance for getting started with SAP HANA today
Broadcast Center:
 Watch live Q&A sessions in which leading customer executives
discuss SAP HANA in action at their companies now and how they
plan to use the technology to transform their businesses
Meet Our Customer Pavilion:
 Schedule a 1:1 or small group meeting with reference customers to
learn about their first-hand experiences and benefits gained from SAP
SAP HANA as well as their future plans with the technology
© 2011 SAP AG. All rights reserved. 6

7. SAP HANA Experience at SAPPHIRE NOW
All Day, Everyday Activities
Test-Drive Area for SAP HANA:
 Touch and experience the power of SAP HANA. We will have amazing
demos that showcase a variety of HANA use cases including next
generation analytics, real time applications, big data integration,
predictive and text mining use cases, and SAP business warehouse on
HANA
 Location: Test-Drive Area, Database & Technology Campus
 Additional Areas for Demos: Run Better Campus; Analytics Campus;
Cloud Campus
Discussion Tables:
 Speak to SAP experts on the topic of SAP HANA , from Database
Strategy and Data Warehousing topics to building the HANA business
use case and speeding your implementation and time to value
 Location: Technology Campus, Discussion Tables
*You can visit these areas at any time from Mon–Wed during show floor hours
© 2011 SAP AG. All rights reserved. 7

8. Also, Be Sure to Get Your Early Copy of the “SAP HANA
Essentials” Book
SAP is offering complimentary
copies to SAPPHIRE NOW attendees.
© 2011 SAP AG. All rights reserved. 8

9. Recommended Agenda
 The ―recommended agenda‖ is designed to give you recommended activities each
day to maximize your SAP HANA experience at SAPPHIRE NOW
 We’ve organized the activities by general, business-oriented and technical-
oriented content
 For each day, we have also provided a recommendation of activities for those
seeking to maximize their general knowledge of the SAP HANA topic
 Please always check the online Agenda Builder for the most recent updates
here
© 2011 SAP AG. All rights reserved. 9

10. Sunday, May 13th
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
8:30 -5:00 pm ASUG Full Day Workshop
Deep Dive into SAP BusinessObjects Planning and Consolidation - Including BPC Powered by HANA
SAP BusinessObjects Planning and Consolidation (BPC) can help users optimize their planning and consolidation processes. Attend this
deep-dive for step-by-step instructions to get the most out of this important business tool. Attendees will view detailed demonstrations and
get best practices for performing common planning scenarios, including headcount planning, sales and operations planning, capital
expenditure and profitability planning and more.
Attendees will learn how to analyze balance sheets, profit and loss, and statements of cash flow to identify weaknesses in financial plans.
Participants will also explore the benefits of using the starter kit available with BPC, and utilizing pre-delivered content for liquidity planning.
Get best practices (such as leveraging the proper design of entity structures) for performing management and legal consolidation.
Those attending will also get insight into how to create business rules to optimize common consolidation activities including currency
translation, carry-forwards, intercompany bookings and account transformations.
Attendees will leave with an understanding of the operational and end-user effects of SAP’s new solution releases — such as BPC version
10.0 — and maintenance strategy for their own solution adoption decisions. Prepare for the steps needed to achieve unified planning,
consolidation, and management reporting across the business, including process alignment, data harmonization and change management.
2:30-8:30 pm Special Interest Activity
SAP HANA Services Indy Racing Event (By Invitation Only)
Venue: Walt Disney World Speedway (Approx.12 miles from Convention Center)
Contact Kathlynn Gallagher for invites and more details
* Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 10

11. Monday, May 14th (1 of 2)
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
6:30- 8:00 am Special Interest Activity (By Invitation only)
Unlock the Full Potential of JDE, Peoplesoft , and Oracle E-Business with Rapid Decision Powered by HANA
Venue: Hilton
Contact Chris Fletcher for invites and details
10:00 am 10:30-11:15 Development and Data Management with
Expanding the Universe of SAP HANA: SAP HANA
Ecosystem and Partner Innovations Database & Technology Campus
Database & Technology Campus Test Drive
Micro Forum
11:00 am 11:00-11:20 11:00-11:20 SAP HANA Platform Architecture and
Run Better: Keynote Customer Run Like Never Before with SAP Deployment
Customer: Burberry Databases and Technology Database & Technology Campus
Broadcast Studio 2 Presenter: Steve Lucas Test Drive
Database & Technology Campus
Theatre Presentation
Gain Deep Insights with Analytics on SAP
HANA
Database & Technology Campus
Test Drive
1:00 pm 1:00- 1:20 1:00-1:45
SAP HANA: Real-Time Business Platform Overview Big Data Made Easier with SAP HANA
Customer: Honeywell Customer: University of Kentucky
Database & Technology Campus Database & Technology Campus
Theatre Presentation Micro Forum
1:30-1:50
Borrow Lenovo’s Approach to Supercharge SAP NetWeaver BW with SAP HANA
Customer: Lenovo
Analytics Campus
Theatre Presentation * Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 11

12. Monday, May 14th (2 of 2)
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
2:00 pm 2:00-2:30 2:30-2:50
SAP HANA: A Big Data Platform for Real-Time Business Benefits Take Advantage of Your ERP and CRM
Customer Speakers: Deloitte, Medtronic, McKesson, University of Kentucky Investments with the SAP HANA Platform
Database & Technology Campus Database & Technology Campus
Discussion Panel Demo Theatre
3:00 pm 3:30- 3:50 3:00-3:45 3:00-3:20
Supercharge Your Business Warehouse Derive New Business Value From Your Big Data Made Easier with SAP HANA:
with SAP HANA ERP and CRM Investments with SAP Making Sense of the Capabilities
Customer Speaker: Hilti HANA Database & Technology Campus
Database & Technology Campus Customer: Luxottica Demo Theatre
20 min Theatre Presentation Database & Technology Campus
Micro Forum Big Data on SAP HANA
Database & Technology Campus
Test Drive
4:00 pm Speed Time to Value with Experts Help SAP HANA Platform Architecture and
from SAP Deployment
Database & Technology Campus Database & Technology Campus
Discussion Table Test Drive
Speak to the Experts About the Latest
Data Warehousing Solutions
Database & Technology Campus
Discussion Table
4:30-6:00 pm SAP Keynote: Presentation; Bill McDermott, Co-CEO SAP
* Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 12

13. Tuesday, May 15th (1 of 3)
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
8:30 am-10:30 am SAP Keynote, Jim Snabe, co-CEO SAP
11:00am 11:00-11:20 11:00- 11:45
Big Data Made Easier with SAP HANA: Compare SAP NetWeaver Business
Making Sense of the Capabilities Warehouse and SAP HANA
Database & Technology Campus Analytics Campus
Demo Theatre Micro Forum
Building the SAP HANA Business Case
Database & Technology Campus
Discussion Table
11:45:1:30pm 11:45:1:30 pm
Special Interest Activity (By Invitation Only. Only For HANA Live Customers)
SAP HANA Customer Appreciation Luncheon
Orlando Convention Centre, Room: North 220AB (North Concourse, Level 2)
SAP Executives Speakers: Steve Lucas and Vishal Sikka
Contact Scott Leatherman for invites and inquiries
1:00 pm 1:00-1:20 1:00 – 1:45
Real-Time Profitability Analysis with SAP HANA: A Customer Use Case Learn, Build, and Innovate: SAP Programs
Customer: John Deer for On-Boarding Developers
Database & Technology Campus Database & Technology Campus
Theatre Presentation Micro Forum
* Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 13

14. Tuesday, May 15th (2 of 3)
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
2:00pm 2:00 – 2:20 2:00 -2:20 2:00-2:45
HANA Panel Discussion Make Analyzing the Impossible Possible with Enterprise-Class Scalability and High
Customer: University of Kentucky, ARI, SAP HANA Availability in SAP HANA
Delta Customer: Chartis Database & Technology Campus
Broadcast Studio 2 Analytics Campus Micro Forum
Theatre Presentation
2:30 -2:50
See SAP HANA and Cloud Computing at
Work for Atos
Analytics Campus
Demo Theatre
3:00 pm 3:30- 3:50 3:00-3:20 3:00-3:45
Gain Better Insight into Your Business with Real-World Business Cases for SAP HANA: Enhancing SAP In-Memory Computing with
SAP BW Powered by HANA: Co-Innovation from Adobe and SAP the Latest Memory and SSDs
Customers: Lenovo, HomeTrust Customer: Adobe Micro Forum
Broadcast Studio Database & Technology Campus
Discussion Panel Data Warehousing Solutions from SAP
Database & Technology Campus
Test Drive
4:00 pm 4:00-4:30 4:00- 4:45
Driving Business Warehouse Performance with SAP HANA: Customer Perspectives Overview of Hardware Appliance Options
Customers: Southern California Edison, Lenovo, Colgate, Usha International for the SAP HANA Platform
Database & Technology Campus Database & Technology Campus
Discussion Panel Micro Forum
4:30-5:00
Data Warehousing Solutions from SAP
Database & Technology Campus
Test Drive
* Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 14

15. Tuesday, May 15th (3 of 3)
5:00 pm 5:00-5:30 5:00-5:20 Speak to the Experts About the Latest Data
Drive Innovation Through Analytics and Fishing in the Social Media Pond: Warehousing Solutions
SAP HANA Independent Software Vendors and SAP Database & Technology Campus
Customers: ConAgra, Charitis, AIG HANA Discussion Table
Analytics Campus Database & Technology Campus
Discussion Panel Demo Theatre
SAP Database and Data Management
Strategy and Offerings
Database & Technology Campus
Discussion Table
© 2011 SAP AG. All rights reserved. 15

16. Wednesday, May 16th (1 of 2)
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
9:00 am- Prof. Dr. h.c. Hasso Plattner, Chairman of the SAP Supervisory Board and Vishal Sikka, SAP Executive Board Member, Leading
10:30 am Technology and Innovation
11:00am 11:00-11:20 11:00 – 11:45 SAP Database and Data Management
Gaining Insight from Big Data with SAP Next-Generation Sales and Operations Strategy and Offerings
HANA: A Customer Case Story Planning with SAP HANA Database & Technology Campus
Customer: Mitsui Knowledge Industries Customer Speaker: McKesson Discussion Table
Database & Technology Campus Database & Technology Campus
Theatre Presentation Micro Forum
1:00pm 1:30 – 1:50 1:00-1:20
HANA for Everyone, SAP Business One Next-Generation Planning Solutions with
Powered by HANA : SAP HANA
SAP Partners: Gicom, HP, Accenture Database & Technology Campus
Broadcast Centre, Studio 2 Demo Theater
1:30 -1:50
Hear How Deloitte Deploys Customer
Analysis Through the Web or on an iPad
Database & Technology
Demo Theater
* Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 16

17. Wednesday, May 16th (2 of 2)
Start Time General Overview for All Attendees Recommended for Business Recommended for Technical
2:00pm 2:00-2:45 Speed Time to Value with Experts Help from
Putting SAP HANA to Work: Real-World SAP
Customer Business Case Database & Technology Campus
Customer: Lockheed Martin Discussion Table
Database & Technology Campus
Micro Forum Ecosystem Innovations on SAP HANA
Platform
Database & Technology Campus
Test Drive
3:00pm 3:30-3:50 3:00- 3:20 3:00-3:45
Demystifying Big Data- HANA & Hadoop Reinvent Decision-Making with SAP Overview of Hardware Appliance Options for
Customer: Metascale HANA Predictive Analytics the SAP HANA Platform
Broadcast Studio 2 Database & Technology Campus Database & Technology Campus
Theatre Presentation Micro Forum
3:30-3:50
Lenovo: Leveraging SAP HANA to Gain a
Competitive Advantage
Customer: Lenovo
Run Better, South Theater
4:00pm 4:00-4:30 4:00-4:45
Deriving New Business Value with SAP HANA: Real-Life Customer Use Cases Find Out What’s Next After I just Bought SAP
Customers: Kraft, ARI, AmerisourceBergen HANA
Database & Technology Campus Database & Technology Campus
Discussion Panel Micro Forum
9:00 pm Van Halen Celebration Concert- Amway Center
* Please check the online Agenda Builder for latest updates here
© 2011 SAP AG. All rights reserved. 17

18. Thank You!
Amr El Meleegy
Database & Technology
Solution Marketing