Infographic on capturing market demand with SAP HANA.

1. Solving the Case of Capturing Market Demand
In today’s omni-channel environment, supply chain management is more
complex than ever before. Can information technology bring scattered,
unstructured, and fast-growing demand and market data together – so your
decision makers can quickly identify market trends, sense demand signals,
and rapidly respond to increase profitability?
Step 1 OBSERVE YOUR SURROUNDINGS
Consumer-buying patterns are increasingly volatile. Traditional
planning and forecasting need to be augmented as they are not
equipped to deal with real-time, on-the-spot access to information.
Empowered consumers with
real-time, on-the-spot access
to information
Pervasive social sentiment
from online research to
Step 2 GATHER YOUR FACTS
social media
Demand-related data is
increasing over 40%
year-on-year from both
external and internal sources.
Multiple buying
channels from big box
stores to online sites
SHIPMENTS
INVENTORY
FOR ECASTS
RETAILER POS
MARKET
RESEARCH
SOCIAL
SENTIMENT
* Source: Extracting Value from Demand-Related Data, IDC Manufacturing Insights, 2012
As you delve deeper into this case, you uncover that ignoring
real-time trends on retailers’ shelves, in social media chatter, and in
the marketplace leads to critical vulnerabilities.
SALE
SALES
ORDERS
OUT-OF-STOCK
SITUATIONS
LOST SALES
OPPORTUNITIES
HIGHER
INVENTORY
COSTS
Step 3 DRAW YOUR CONCLUSIONS
POOR
CUSTOMER
SERVICE
FAILED PRODUCT
LAUNCHES
You need a solution that can sense and respond to buying patterns as they occur,
and can quickly analyze very large volumes of disparate data at unprecedented
speed from various perspectives.
You identify the optimal software solution to solve the case:
SAP Demand Signal Management,
powered by SAP HANA
Capture, analyze, and respond to downstream demand and market data in real time
to dramatically improve sales planning and forecast accuracy:
UP TO 10%
reduction in
inventory carrying
costs
UP TO 10%
improvement in
service levels
* Source: SAP Performance Benchmarking, 2013
UP TO 2%
increase in top-line
revenue
UP TO 30%
improvement in
in-stock supplies
Test Your Powers of Deduction Now:
Try SAP Demand Signal Management for Yourself
Go to SAP HANA Marketplace to find out how SAP Demand Signal
Management, powered by SAP HANA can help you drive better decision making
in sales, marketing, your supply chain, and throughout your enterprise.
Experience SAP Demand Signal Management.
http://try.saphana.com/dsim