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Gamification – Hintergründe &
Anwendungsbeispiele bei SAP
Thomas Jenewein
Mai 2014, 2014 Public
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public
Agenda
 Hintergründe, Modelle, Mechaniken
 Beisp...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public
Kurzabfrage
Wer von Ihnen benutzt bereits Gamifica...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public
Definition
 Anwendung spieltypischer Elemente und...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public
Gamified wurde Ursprünglich zur Kundenbindung benu...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Public
Inzwischen ist Gamification in vielen Anwendungen
...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Public
Game Work
Tasks repetitive, but fun repetitive and...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Public
Anwendungsfelder von Gamification
• Marketing, Bra...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9Public
Einordnung: Gaming & Spiele / als Ganzes & Fragmen...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10Public
Gamification in der Wirtschaft
Gartner Says: “201...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11Public
Game Mechaniken
Game
Mechanics
Punkte
Levels
Chal...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12Public
Different Types of Game Mechanics
• Achievements;...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13Public
Gamification Dynamiken
Game
Dynamics
Belohnung
St...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14Public
Vorteile von Gamification
Engagement als wichtigs...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15Public
Typen von Gamern (R. Bartle)
• Entdecken
• Explor...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16Public
Viele SpielerWenige
Spieler
x-axis: involved numb...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17Public
Gamification im LerncontextGameMechanics
Reward S...
SAP-interne Beispiele
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19Public
Reward Management & Gamification mit SAP Learning...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20Public
Gamification zur Förderung von Engagement & Nutzu...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21Public
Scope of Gamification & Rewards for Learning Hub
...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22Public
SAPPedia
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23Public
SAPPedia
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 24Public
Gamification verbunden mit Teamweiterbildung
g-le...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 25Public
Mobiles g-learning - 8 Wochen online Training in ...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 26Public
Wie sieht es aus?
(SAP Development University)
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 27Public
Technische Anforderungen
Video
Prereq quizzes
Wor...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 28Public
WorkforcePerformanceBuilderfor Content
o Customwe...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 29Public
Weitere SAP interne Beispiele
TwoGo by SAP
Mitfah...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 30Public
Gamification – als Teil des SAP social Network
An...
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 31Public
Weitere Informationen & Links
SAP & SAP Education...
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Dankeschön!
Thomas Jenewein, SAP AG
SAP Education
thomas.j...
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Gamification – Hintergründe & Andwendungsbeispiele bei SAP

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Gamification – Hintergründe & Andwendungsbeispiele bei SAP - Gamification ist die Anwendung von Spieledesignprinzipien auf spielfremde Anwendungen und Prozesse, um Probleme zu lösen und Teilnehmer zu engagieren. Ziel ist eine Motivationssteigerung der Benutzer, mit den Anwendungen verstärkt zu interagieren oder erwünschte Verhaltensweisen anzunehmen. Mechaniken sind beispielsweise Erfahrungspunkte, Highscores, Fortschrittsbalken, Ranglisten, virtuelle Güter oder Auszeichnungen (Badges). Nach Vorstellung der versch. Ansätze und Mechaniken werden auch unterschiedliche Beispiele gezeigt aus dem SAP Community Netzwerk, SAP Learning Hub und internen Anwendungen wie einer Mitfahrapp oder einem Lernprogramm.

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Transcript of "Gamification – Hintergründe & Andwendungsbeispiele bei SAP"

  1. 1. Gamification – Hintergründe & Anwendungsbeispiele bei SAP Thomas Jenewein Mai 2014, 2014 Public
  2. 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Public Agenda  Hintergründe, Modelle, Mechaniken  Beispiele bei der SAP  Diskussion
  3. 3. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Public Kurzabfrage Wer von Ihnen benutzt bereits Gamification im Unternehmen?
  4. 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4Public Definition  Anwendung spieltypischer Elemente und Prozesse in spielfremdem Kontext.  Zu diesen spieltypischen Elementen gehören unter anderem Erfahrungspunkte, Highscores, Fortschrittsbalken, Ranglisten, virtuelle Güter oder Auszeichnungen.  Ziele meist Steigerung von Motivation & Engagement  Verbesserungen in Bereichen wie – Benutzermotivation, – Problemlösungen – Lernerfolg, – Kundenbindung, – Datenqualität. Quelle: Wikipedia
  5. 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5Public Gamified wurde Ursprünglich zur Kundenbindung benutzt (Punktesammeln & Prämien)
  6. 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6Public Inzwischen ist Gamification in vielen Anwendungen angekommen LinkedIn Fitbit
  7. 7. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 7Public Game Work Tasks repetitive, but fun repetitive and dull Feedback constantly once a year Goals clear contradictory, vague Path to Mastery clear unclear Rules clear, transparent unclear, in-transparent Information right amount at the right time too much and not enough Failure expected, encouraged, spectacular, brag about it forbidden, punished, don’t talk about it Status of Users transparent, timely hidden Promotion meritocracy kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy high mid to low Narrative yes only if you are lucky Obstacles on purpose accidental The Grass is Greener…
  8. 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Public Anwendungsfelder von Gamification • Marketing, Branding • Communities • Lernen & Training • Innovationsmanagement • Workshops & Events • …… jeglicher Prozess/ System
  9. 9. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 9Public Einordnung: Gaming & Spiele / als Ganzes & Fragmentiert Source: Deterding et al., 2011 http://www.slideshare.net/dings/from-game-design-elements-to-gamefulness-defining-gamification
  10. 10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10Public Gamification in der Wirtschaft Gartner Says: “2015 werden über 50 % von Organisationen Innovationsprozesse mit Gamification benutzen. "Gamification describes the broad trend of employing game mechanics to non- game environments such as innovation, marketing, training, employee performance, health and social change“ (Brian Burke, Gartner report) "Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization” (Brian Burke, Gartner) “The emergence of Generation Y, people born from the early eighties to mid- nineties, as a demographic force is driving dramatic change in education, technology, media, and most critically, at work. Gen Y makes up 25% of the workforce today, and their numbers are growing rapidly.” (Enterprise Gamification – The Gen Y Factor) “Gen Y are immersed in the language and metaphor of games all their lives” (ibid)
  11. 11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11Public Game Mechaniken Game Mechanics Punkte Levels Challenges / Missions Trophäen Badges Errungen- schaften Virtuelle Güter Leaderboards Wettbewerbe
  12. 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12Public Different Types of Game Mechanics • Achievements; • Levels; • Badges • Appointments; • Quests • Behavioral momentum (movement based on your activities); • Blissful productivity (the ability to get things done easily); • Bonuses (rewards for achieving certain difficult but achievable things); • Cascading information (information is released as you are ready for it, but not too far in advance); • Community (working with a group to solve a challenge); • Countdown (a time limit to achieving or doing something); • Discovery (finding things by looking around); • Epic meaning (working on a “grand challenge”); • Free lunch (receiving things for free by surprise); • Lottery (the fact that there is some random chance to good things happening); • Progression (moving forward in stages or levels); • Reward schedules (well-known rewards you can achieve) *based on Bersin, 2011: The Gamification of Human Ressources The Gamification of Corporate Human Resources – Bersin Research Bulletin 2011
  13. 13. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 13Public Gamification Dynamiken Game Dynamics Belohnung Status Errungen- schaft Selbst- darstellung Wettbewerb Altruismus • Neugier, • Spieltrieb, • Spass, • Erwarteter Erfolg & Vergleich
  14. 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14Public Vorteile von Gamification Engagement als wichtigste Metrik Gamification Vorteile Einfluss Loyalität User generierte Inhalte Verwendete Zeit Viraliät • Interne + • Externe Motivation
  15. 15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15Public Typen von Gamern (R. Bartle) • Entdecken • Explorieren • Erstellen • Soziale Beziehungen • Unterstützen • Teamarbeit • Herausfordern • Gewinnen • Vergleich • Betrügen • Hacken • Stören Killers Achievers ExplorersSocializers ~ 1% ~ 10% ~ 80% ~ 10% Acting Interacting Players World Welcher Gamer bist Du? -> http://www.gamerdna.com/quizzes/bartle-test-of-gamer-psychology
  16. 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16Public Viele SpielerWenige Spieler x-axis: involved numbers of players y-axis: type of success feedback Quantitatives Erfolgsfeedback (points, leaderboards etc.) Qualitatives Erfolgsfeedback (z.B. Gefühle) Source: Game On by Jon Radoff Erfolgserlebnis (Achiever)  Beherschung von Wissen/ Skills  Mögen Status Symbole  Verbesserungen wollen  Strategie: Transparenz von Ergebnissen Wettbewerb (Killer)  Bester sein!  Gewinner/ Verlierer  Mögen Status Symbole  Strategie: Feedback (wer ist Gewinner/ Verlierer) Kooperation (Socializers)  Flowgefühl  Soziale Interaktion  Strategie: Interaktions- möglichkeiten schaffen  Flowgefühl  Exploration  Rollenspiel  Strategy: Vielfalt Immersion (Explorer) Spieler Typen/ Motivations Matrix
  17. 17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17Public Gamification im LerncontextGameMechanics Reward Status Achieve- ment Self- expression Com- petition Altruism Leaderboards Gifting Virtual Goods Levels Primary desire a game mechanic fulfills Source: © 2010 Bunchball, Inc. All Rights Reserved Points Challenges
  18. 18. SAP-interne Beispiele
  19. 19. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 19Public Reward Management & Gamification mit SAP Learning Hub Awareness generieren – (potentielle) Kunden gewinnen & stärkere Motivation speziell bei sozialem Lernen • Belohnen von Interessenten für das Zeigen von Interesse • Belohnen von Lernern – Wertvolle Beiträge (contribution/ free course upload, user generated content…) – Ziele erreicht (learning progress) – Lerner binden • Belohnen von Trainern: Wertbeiträge in Lernräumen (social Learning)
  20. 20. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 20Public Gamification zur Förderung von Engagement & Nutzung Bekanntmachung einer neuen Lernplattform & Engagement in social Learning
  21. 21. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 21Public Scope of Gamification & Rewards for Learning Hub Shortterm – SCN mission started in February - Results Missions CW 6 (launch Feb 7): CW 10: CW 11: CW 12: CW 13: CW 17: CW 18: Total Earned to Date LH Mission 1 Earned per week 207 227 193 175 138 99 126 2848 LH Mission 2 Earned per week 3 1 10 16 1 68 Other Items CW 6 (launch Feb 7): CW 10: CW 11: CW 12: CW 13: CW 17: CW 18: Wk over wk increase LH Free Courses Overview doc Total Views 21402 23287 30435 32567 13,3% Total Bookmarks 2062 2244 2711 2818 9,0% Total Likes 350 404 446 550 574 9,8% Total Comments 160 179 191 232 235 6,8% Total Number of Ratings 87 93 109 117 11,4% Rating Average 5 of 5 5 of 5 5 of 5 5 of 5 Learning & Earning blog Total Views 13190 14855 18040 18493 5,4% Total Bookmarks 300 356 411 506 524 7,8% Total Likes 160 184 206 252 261 9,2% Total Comments 70 80 111 158 174 14,5% Total Number of Ratings 46 56 69 73 10,6% Rating Average 5 of 5 5 of 5 5 of 5 5 of 5 Training & Education space Total Number of Followers 300 421 445 463 525 535 5,1%
  22. 22. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 22Public SAPPedia
  23. 23. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 23Public SAPPedia
  24. 24. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 24Public Gamification verbunden mit Teamweiterbildung g-learning für Mobility Entwickler (SAP Development University) Mobile Inhalte, Points & Badges und los? NEIN!
  25. 25. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 25Public Mobiles g-learning - 8 Wochen online Training in einer Gamifizierten Umgebung (SAP Development University)
  26. 26. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 26Public Wie sieht es aus? (SAP Development University)
  27. 27. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 27Public Technische Anforderungen Video Prereq quizzes World map mit allen Kapiteln Regeln (SAP Development University)
  28. 28. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 28Public WorkforcePerformanceBuilderfor Content o CustomwebserverforWPB addons(Tomcat)- Achievements andinstantprogression(mapwithcities) o Socialcomponenton top: integratedchatfunction(cometchat) andJamforgeneraldiscussionsand FAQs o Customwebserverforgamification(Tomcat) ruleengineinteractivemap(dashboard) Tools die benutzt wurden in g-learning
  29. 29. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 29Public Weitere SAP interne Beispiele TwoGo by SAP Mitfahrtgelegenheiten finden Gamification: neue & aktive Nutzer motivieren Link: www.twogo.com Networking Lunch Interne Vernetzung fördern Gamification: zur Aktiven Teilnahme motivieren
  30. 30. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 30Public Gamification – als Teil des SAP social Network Angepasste Badges zur Motivierung von Communityteilnehmern
  31. 31. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 31Public Weitere Informationen & Links SAP & SAP Education • SAP Education Communities – u.a. mit Infos zu Produkten & Services SAP Community Netzwerk I XING • SAP Learning Hub: Kostenfreier Probezugang (Discovery Edition) • Frei zugängliche Gamification zum SAP Learning Hub – Blog in SAP SCN • SAP Workforce Performance Builder im Web, auf Youtube oder auf Linkedin (Userforum) • SAP Education Newsletter mit regelmässigem Newsletter Gamification • Interessante Community von ex SAPler Mario Herger: www.enterprise-gamification.com • SAP Glearning (SAP interner gamifizierter Kurs zum App Entwickeln) • SAP Gamification Community
  32. 32. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Dankeschön! Thomas Jenewein, SAP AG SAP Education thomas.jenewein@sap.com http://twitter.com/saplearn https://www.xing.com/net/sapeducation https://www.xing.com/net/pe20 Diskussion
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