7. Focused on
Experiences
(Subjective/qualitative)
Meaningful
Has personal significance
Pleasurable
An experience worth sharing
Convenient
Works exactly like you think
Usable
Can be used without difficulty
Reliable
Always available and accurate
Functional (Useful)
Works as programmed
Focused on
Tasks
(Objective/quantifiable)
Few companies
cross this line!
10. New era
Every person is IT-Decision maker
Freedom of choice, bias, needs
New lifestyle – Work and Life are
merging digitally
Technology has to be fun