Agenda: SAP PartnerEdge program for Application Development A partner perspective - ExpertIG Interview with ExpertIG SAP Application Development Partner Center Demo Next Steps Q&A

1. SAP PartnerEdge program for Application
Development
Building Business Success for the Future
Thorsten Leiduck, VP Platform Ecosystem & eChannels, SAP
October 3 2013

2. © 2013 SAP AG. All rights reserved. 2
Agenda
 SAP PartnerEdge for Application Development
 A partner perspective – ExpertIG
 Interview with ExpertIG
 SAP Application Development Partner Center Demo
 Next Steps
 Q&A

3. © 2013 SAP AG. All rights reserved. 3
Today’s empowered consumers force enterprises to transform
Demand customized
products
Shop globally
24x7
Give feedback
instantly via social
networks
Expect fast response
Fast reaction to
consumer demand
Immediate insights
based on Big Data
Increased business
agility
Better consumer
experience
Consumer behavior Transformation need
Enterprise
customers
Empowered
consumers

4. © 2013 SAP AG. All rights reserved. 4
Winning solution providers will take advantage of this huge
opportunity
 Deliver smaller projects faster
 Provide rapid time-to-value
Accelerate
 Leverage advanced technologies
 Productize custom best practices
 Offer ready-to-consume apps
 Support try-and-buy, on demand
 Sell and buy in new ways
“Cloud first“ strategy will double to
70% over the next four years among
CIOs1
At least one-third of companies will
adopt in-memory computing in 20132
58% of new investments in 2013 will
involve direct participation by line of
business1
Innovate
Adapt
1 IDC predictions 2013, 2 Gartner predictions 2013

5. © 2013 SAP AG. All rights reserved. 5
SAP has refocused to provide leading technology to enable
enterprises to stay ahead
for faster information –
anytime, any device
for better-informed
decisions
for more agile and
efficient businesses
Today’s SAP
Technology focus
Massive investments
Front-runner in the market
No. 1 in in-memory
technology
Market-leading in
analytics
Leading in
cloud solutions
Visionary in
mobile technology
for ultimate process
speed

6. © 2013 SAP AG. All rights reserved. 6
SAP and its large ecosystem will offer many attractive
applications on SAP platforms – everybody benefits
Attractiveness
of platform
(partner win)
Adoption of
platform
(SAP win)
Availability
of solutions
(customer win)
“Partnering is not a choice for SAP. The choice has been made.”
Bill McDermott, Co-CEO, SAP AG

7. © 2013 SAP AG. All rights reserved. 7
SAP PartnerEdge for Application Development –
The all-encompassing volume program for software partners
Annual fees:
€2.5k/3.5k
incl. first pack
€0.5–1.5k
per add’l
innovation
pack
Innovation pack for…
SAP partner status Remote partner managementGlobal agreement
Development
licenses
Application
integration
SAP HANA and
databases
SAP HANA
Cloud Platform
Mobile
Enterprise
support
Cloud
resources
Enablement
Application
reviews
INNOVATE
SAP PartnerEdge for Application Dev. | Exploration memberFREE
1 year only
Developers (community)FREE
Base enablement Community supportExploration packs
DISCOVERMONETIZE
SAP Store
E-commerce best practices SAP Virtual Agency Partner directory
Embedded licensing
(planned)
SAP PartnerEdge for Application Development | Partner
15% rev
share
Partner Application-Specific
Runtime Licensing
% of partner app value (by techn.)
Go-to-market services

8. © 2013 SAP AG. All rights reserved. 8
Partner Application-Specific Runtime Licensing
Be a full solution provider to your customers
Technology
runtime license
Partner
application
Appl.-Specific Runtime License %
SAP Mobile Platform 10
SAP HANA 15
SAP Sybase ASE***, enterprise edition
(core + security and directory services
option)
8
SAP Sybase IQ, enterprise edition 8
SAP Sybase SQL Anywhere,
standard edition
5
* Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support
% per year
of runtime
Maintenance
and support**
License
Service
% uplift on
app value*
*** SAP Sybase Adaptive Server Enterprise

9. © 2013 SAP AG. All rights reserved. 9
Six reasons to join
SAP PartnerEdge for Application Development
One global contract - all-inclusive, easy sign-up,
partner owns intellectual property (IP), custom development included1
Effective enablement across all technologies2
All information and interaction in one place – the Application
Development Partner Center3
All partner apps available to customers in the SAP Store4
Self-sufficient selling via Partner Application-Specific
Runtime Licensing5
Low fees – SAP earns when partner sells6

10. © 2013 SAP AG. All rights reserved. 10
Application Development Partner Center
One gateway to SAP
– Full lifecycle coverage
– Hot topics and news
– Onboarding tools
– Quality-assured enablement assets
– Access to self-service and remote
services
– Process wizards
– Community access
www.SAPAppsDevelopmentPartnerCenter.com
www.sapadpc.com/

11. © 2013 SAP AG. All rights reserved. 11
SAP Store
Expand your market reach
– Full self-service via "My Account"
functionality
– Ability to sell as agent
– PayPal option for collection
– Available in 23 countries
– Listing of all partner apps
– Federated search across SAP and
partner apps
– Success sharing
(15% share on transactions closed)
The
SAP Store
2,200+
Solutions on e-channels/
SAP Store from SAP and partners
4,500
Online transactions YTD
515,000
Online visits YTD
32,000
App downloads
(SAP and partner apps)
Status: July 2013

12. © 2013 SAP AG. All rights reserved. 12
Current SAP Applications Challenges
Objectives
 Attract new partners to join the PartnerEdge program for Application Development – further grow partner ecosystem
 Expedite app build phase and create a compelling event or impetus for app completion and placement on SAP Store.
Rewards (illustrative options):
• High value monetary prices for app contest winners (e.g. 10k,
guaranteed minimum revenues)
• Marketing benefits via SAP Store and media exposure
• Reselling of “best apps” in pre-defined white spaces by SAP
• Sizable investment fund for application development partners
Pinnacle Award
partner category
to be confirmed
Autodesk and SAP
Application Challenge
Windows 8 and Windows
Phone 8
Submit your app and
join the program
21 Get enabled 3 Publish your app on
the SAP Store
Build Open Ecosystem To Develop Enterprise Apps and Drive Innovation
Learn about the open
app challenges
www.sapappsdevelopm
entpartnercenter.com/e
n/apps-challenges/
Red Hat and SAP
Application Challenge

13. © 2013 SAP AG. All rights reserved. 13
Selected Example Individual Marketing Opportunities with SAP
Enabling Our SAP PartnerEdge Application Development
Partners From Tailored Marketing to Partner Led Enablement
Partner Led Tools and Infrastructure
Featured Partners
on SAP Social
Media
(.e. Mobile Apps Mondays
eLearnings or other
Marketing Trainings
References
Self Service Tool
Promotional Tools on
www.adpc.com
Web Content Feed
SAP
Events
or Roadshows
Marketing and
Social Best Practices
SAP Joint
Demand
Gen
Campaigns
SAP Community
Network
SAP Internal
Field Awareness
and Promotion

14. © 2013 SAP AG. All rights reserved. 14
Act now!
Turn business trends and
innovative technologies into
new sales opportunities
Ready to take off?
Visit the Application
Development Partner Center
and sign up now!
www.sapadpc.com

15. a member of The Business Maturity Group Copyright © 2012 ExpertIG. All rights reserved.| 15 |
“ Packaged Mobile Application Innovator of the Year”
… SAP America
What we do best…
Since 2002 we have educated companies on smart use of
technology.
We develop Enterprise Mobile Solutions that connect
people and actionable information.
Using the SAP Mobile Platform we put SAP-Connected
mobile tools in the hands of the user’s everyday mobile devices.
Expert IG
SMP
Appcelerator Titanium Platform Development
iOS, Blackberry, Android, Windows
Pre-built, partially-built and Custom Apps
Where to find more info…
Visit: www.expertig.com to find out more about us including:
Mobile Demos, Live and Recorded Webinars, White Papers and Events

16. a member of The Business Maturity Group Copyright © 2012 ExpertIG. All rights reserved.| 16 |
Product Offerings
Expert IG
myOrders
myCustomers
myDeliveries
Topsheet
 Real time, secure access to Customer Order information
 Collaborate with key contacts
 Alerts and notifications on order status changes
 Extensive search capabilities
 Works in collaboration with myOrders
 Salesperson territory and regional customer management
 Map representation of customer locations with
dashboards for quick visualization and drill-down to order
detail
 Time sensitive alerts to key customer events and service
issues
 Real time integration with SAP Proof of Delivery
transactions
 Route planning with integration to device navigation
 Geo-fencing to support recording of route events and
analytics
 Proof of condition and biometric signature at delivery
header and line item level
 Proof of delivery
 Flexible data drill-down capabilities of Supply Chain
metrics
 Cost effective, real time KPI solution
 Utilizes standard LIS structures
 Lightweight implementation effort

17. © 2013 SAP AG. All rights reserved. 17
Interview
SAP and expertIG

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Partner Center Demo

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Poll Question 2
I’m interested in learning more about
1. Publishing on SAP Store
2. The current SAP Application Challenges
3. Access to the Innovation Pack for Mobile
4. Access to the Innovation Pack for SAP HANA Cloud Platform
5. Access to the Innovation Pack for Application Integration
6. Access to the Innovation Pack for SAP HANA & Databases

20. © 2013 SAP AG. All rights reserved. 20
Questions
Turn business trends and
innovative technologies into
new sales opportunities
Ready to take off?
Visit the Application
Development Partner Center
and sign up now!
www.sapadpc.com

21. © 2013 SAP AG. All rights reserved. 21