2. Ugly Grub Local Markets A local “veggie swap” site, as a social network for allotmenteers, enabling participants to swap their locally produced “gluts”; and a website that enables smaller/home/allotment producers to trade with each other and larger farm shop outlets are two approaches to supporting local production and local markets, with benefits to growers, farmers, consumers and the environment.
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13. Our Challenge 20% Food Rejected by supermarkets £4b Farming Industry 4m UK suffer food poverty 8.3 Tonnes Food Wasted £1 Billion Wasted Food
