1. English CEO Seminar Day 1: August 22nd, 2011 Topic: Elevator Pitch, Investor Concerns W. Ryan Huddleston wryanhuddleston@gmail.com +82-10-5533-3042 Blog: http://ryanceoseminar.blogspot.com

2. Seminar Curriculum 5 Part English Seminar Part 1: 8/22/11 Part 2: 8/29/11 Part 3: 9/05/11 Part 4: 9/19/11 Part 5: 9/26/11 Class Hours: 7:00-9:00pm Location:Nulikum Square

3. Introduction Ryan Huddleston From Tennessee, United States Been in Korea 1 and a half years Majored in Economics and International Business

4. Seminar Focus Elevator Pitch Presenting Effectively to Venture Capitalists Learning Cultural Differences Increased Ability to Freely Talk in English

5. Day 1 Focus Definition of an Elevator Pitch What do Investors Care About? Examples of Effective Elevator Pitches Why is this important to you?

10. Matches finders with seekers

11. Two, conference: offered rooms

12. Travelers, Renters

13. Design, Variety, Security

14. 2010: $10 mil, value: $1.3 billion

15. 2010: 800% growth, $112 mil. Inv.Yourself Company Team Market Advantage Profits Conclusion Description: We are a global online marketplace allowing anyone to rent out extra space.

16. Example: SONGZA Ryan Huddleston

17. Preparing an Elevator Pitch Elevator Pitch should: Be Simple and Short Avoid Jargon (전문용어) Be Organized and Direct Be Greed Provoking Be Convincing Make a Story, Make Sense Sell a part of your company, not your product Be Reward Oriented, not Accomplishment “Be clear, be brief, be seated”

18. Preparing an Elevator Pitch You have Two Options: Be Comfortable = Seemingly Structured and Natural Mostly Memorized = Structured and Seemingly Natural

19. Purpose of an Elevator Pitch? Make sure you stand out So they remember your Company. Emphasize your competitive advantage. Do NOT overstate your strengths Sell your company and passion.

20. Example Elevator Pitch Company: Ning What is Ning? Let’s Deconstruct…

21. More Examples: Kongregate

24. Investor point of view

25. Presenting Effectively

26. IR Timeline