The document provides details about Indashio's 2012 New York Fashion Week event, including attendance and media coverage information. It lists over 3,000 print and online editors, reporters, bloggers that were contacted to attend, as well as buyers and retailers. The document outlines various sponsorship opportunities for the runway show, gift bags, after party, and branding, ranging in price from $3,500 to $100,000. Past sponsors are also acknowledged. Contact information is provided at the end.

1. New York Fashion Week

2. NEW YORK FASHION WEEK

4. 150 Mailed Invites

5. 75 AttendPMK-HBH BNC BWR ID PR Rogers& Cowan The Anderson Group ICM Willam Morris Agency FORD Elite IMG Marilyn Major Whelmina Paradigmn Susan Blond Britto Agency LGPR Buyers/Retailers *500 Email Contacts *200 Mailed Invites *50 Attendees MACY’S SAKS BERGDORF GOODMAN BARNEYS NORSTROMS JCPenny WalMart Target Sears Kmart BlueFly.com Boutiques Worldwide Dillards Lord & Taylor Urban Outfitters

7. New York Mag The Cut

8. ELLE.COM

9. ELLE Magazine

10. Radar Online

11. InTouch

12. Ok! Magazine

13. Wall Street Journal

14. Access Hollywood

16. GIFT BAG PRODUCT PLACEMENT TSHIRTS PROMOTIONAL CO-BRANDED ITEMS Get your brand in the hands of 500- 5,000 fashion fans by sponsoring a promotional giveaway item. Our high-impact premium items have everyone talking and a memorable keepsake. Your company may also request to receive additional quantities for promotional use. *100 VIP GIFT BAGS for FRONT ROW (Editors, Celebrities, Buyers) *200 GIFT BAGS 2ND & 3RD ROW (Reporters, Journalists, Stylists, Buyers, Publicists) *200 STANDING/ 500+ AFTERPARTY PRODUCT DISTRIBUTION (Industry Execs, Marketing, Fashion, Entertainment, ) Contributor $3,500.00 Product placement option for gift bags. 2 VIP reserved seats at show and after party

17. RUNWAY PRODUCT PLACEMENT Your Company Logo or Product on the runway and included in every photo opportunity Especially for… Title Sponsor Logo Shoe/Footwear Jewelry Eyewear Hair/Make-Up Featured Sponsor 5,000 Category Exclusivity Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes Company logo and link on INDASHIO web site Events page Product placement option for gift bags. 3 VIP reserved seats at show and after party. Sponsor 2500 Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes Company logo and link on INDASHIO web site Events page Product placement option for gift bags. 2 VIP reserved seats at show and after party

18. STEP & REPEAT Logo Inclusion $10,000 $10,000.00 Major Sponsor $5,000 Category Exclusivity Presenting Logo placement inclusion in all press releases and listings associated with the event which include, Invitations, Web-site, Emails, Print Ads, Bulk Mailings, Mass faxes, After party presences etc. Full page color ad in our event program. Product Placement option for gift bags Company logo and link on INDASHIO web site Events page. 5 VIP reserved seats at the show and after party

20. Photo opportunity with featured talent

21. Logo on all printed material along with Step & Repeat

22. Your company name to appear with RSVP confirmations – Ability to include your company message/tagline

23. Product donation along with cups, ice, napkins and mixers for 500 guests

24. Your very own designated bar area

25. Sponsor logo inclusion in all event advertising, promotional and collateral materials

26. On-site signage, posters and promo material displayed inside of venue

27. Place promo items in VIP as well as standard gift bags

29. Vitality Suite for guests to get product samples

30. Step & Repeat

31. Logo Branding on all materials

32. Major Logo Presents at Show

33. Celebrity Product Placement

34. Runway Product Placement

35. Online Branding on social media

36. Press Placements in OK!, Wall Street Journal, Access Hollywood, NY Post, amNY, Gawker to name a few

37. Title/Presenting Sponsor $50,000k 1 Show Season $80,000k 2 Show Seasons Feb/Sept $100,000 Presenting Sponsor at all shows worldwide for 2011 FASHION WEEK/SHOW PROMOTIONS OUTDOOR BRANDING ON MARQUEE OR ENTRANCE RECOGNITION Your logo will be promoted on the venues entrance the night of the event TELEVISION DROP-Ins Ten announcer-read-drop-ins will be aired promoting your company during the TV Broadcasts and interviews. RADIO / DJ ADVERTISING SUPPORT Your company will receive 20 rotating :30 second pre-recorded announcements and 10 10: second live announcements during the event and in radio ads. PUBLICATIONS Your company will receive a mention in INDASHIO publications/ show program and media sponsors as the official and exclusive sponsor of the season. Circulation includes distribution at our events all major domestic and international markets. PERSONAL APPEARANCE A complimentary appearance by INDASHIO and/or his models at a time and location to be selected by your company (subject to availability) PRESS RELEASES A press release prepared by INDASHIO announcing your company’s sponsorship and participation will be sent to media outlets locally, nationally and internationally. **Television Drop In-Commercials are subject to the individuals station’s exclusive advertising and program agreements **Publication mentions and ads are subject to the print deadlines of each publication 7. HONORARY HOST, PRESENTER OR SPOKESMODEL A company representative can host, present , model or speak at the event. 8. VIP BRANDED SUITE / VIP SECTION Your company will receive the rights to the VIP section and entertain up to 12 guest at the after party and front row seats at the show. 9. RED CARPET BRANDING /STEP & REPEAT 10. BAR RECOGNITION AT SHOW/AFTER PARTY Branded Bar area featuring you company logos, signage, displays and product. 11. DJ BOOTH BRANDING & MENTIONS 12. BACKSTAGE BRANDING 13. RUNWAY BRANDING Your company logo can be featured on the backdrop or on the actual runway floor.

38. Contact: AnelPla SWAP Management Inc 1375 Broadway 6thFlr NY, NY 10018 (914) 819-3009 anelpla@swapmgmt.com NEW YORK FASHION WEEK