2. How my final product reflects my
original intentions?
• My planning is slightly different to my final project, I experimented with several different
styles to get what I wanted for my character and changed the appearance of my main
character 2 times, to best reflect the “laziness” I am happy with my final result of bringing the
drawings into Photoshop and shading accordingly, I originally intended for the father to play a
bigger role in the story, but I removed him for ease and the fact a child might understand the
story more
3. How well have you constructed your
images?
• The visual appearance of my images is close to what I planned to create, A few minor details
aside such as the the odd slides where I adapted a different style due to the situation. This
was part of my plan to show originality. I believe my decision of drawing my scenes and
characters out first, before then bringing into Photoshop to shade and colour, This was the
better option due to having a lot more control over my drawing and how it is coloured in my
style, I also have a wider range of colour rather than being restricted to what own i.e. pens
4. How well have you used text to anchor
your images
• I have used the text to directly reflect the images, This combination creates a sense of
involvement for the child reading the book, this is important with this type of story because
the child will enjoy it and understand the morels whilst reading it and get a slightly deeper
meaning, The text alone does not full show the story
5. Is your product suitable for your
audience?
• I believe my content I have created is suitable for the original intended audiences or 3-7 years
there is no violent or troubling parts to my story and the images support this. Yet as I wrote
in my proposal this is also mildly entertaining to the parents as well as being suitable for a
young child, I believe I have achieved what I originally set out to create for my audience and
are reasonably happy with the outcome
6. What do you like/dislike about the
techniques you have used?
• I like the techniques I have used due to the simplicity to what I have drawn, making the book
very easy for a child to comprehend and focus more on what the story is teaching, If I was to
create my book again I would use a different style to give it a better look although I am happy
with my final product I strongly believe that it could be improved
7. What do you like/dislike about how
your final product looks?
• I like my final product because it appears simple and is uncluttered and get the moral across
to a child reading it. The image and text combination makes sense and looks appropriate for
the age range. Again if I was to do this again I would use a different style although I like the
way it currently looks I believe I could have improved it by using a different drawing style or
technique
8. Why did you include the content you
used?
• I drew all the images in my book with source images that I gathered inspiration from I used a
serif font in my book for ease of reading. After I had drawn all my drawings out I colour them
in Photoshop and add blur to make the shading look more natural. When I added colours to
my image I chose them depending on what the character stood for i.e.… bright and colourful
for the main character and darker for the people he work for due to his negative attitude
against them nearer the end of the story it looks up and the other characters are more
brightly dressed and the wedding at the end of the story is bright and colourful because the
story has reached a happy conclusion
9. What signs, symbols or codes have
your used in your work?
• Choices of colour, style, locations, character design and tone all give additional meaning to
your work.
• My book shows that jack is lazy because he doesn't have a job, The fact of this shows the
family is poor. The good characters in the story wear bright colours and look happy i.e. jack
and his mother and the princess. The bad characters are people jack works for these are in
darker colours due to him not wanting to work and showing this emotion to the reader, The
fact they live in a small cottage also tells the reader that they're poor. When they pass the
princess in a big castle you can instantly tell she is rich or is from a family with a lot of money
10. Audience Responses
Cultural competence:
Media texts require us to have a certain level of cultural understanding to
be able to interpret them.
At a basic level, this could mean being able to read the language that a
magazine is written in.
At a deeper level, it means being able to interpret signs and symbols that
we use a visual shorthand to communicate ideas.
We recognise these signs in our own culture but find it harder to
understand when looking at others.
We create and attach meaning to signs and symbols in many different
forms.
10Creative Media Production 2012
11. Audience Responses
Cultural competence:
What is this?
This is a Norwegian Pine tree, covered in
snow and with a red ribbon on.
Our cultural understanding allows us to
interpret its meaning.
To us, in British society, it means
Christmas, presents and family.
This is because we share a cultural
knowledge.
11Creative Media Production 2012
12. Audience Responses
Cultural competence:
There are many other signs and symbols
that we attach meaning to.
A leather jacket can imply rebellion.
A sports car can imply wealth and power.
A cross can represent religion.
12Creative Media Production 2012
13. Audience Responses
Cultural competence:
Visual representations of everyday objects are often the same the world
over. A car appears as a car, no matter what country it appears in.
What that car means however, can be very different depending on your
cultural background.
13Creative Media Production 2012
14. What representations can be found in
your work?
• My story does not have any direct representations. No references are made to race, social
groups or religion. The only representation in my story I could possibly referenced is the fact
that the boy jack in the sty is a lazy teenager but at no point did I mention his age, but a
reader could easily build there own representation of the character as being a boy who got
lucky
15. What style have you employed in your
products?
• Discuss influences/ existing products
• What visual style does your work have and why did you choose it?
• With my work I planned to draw my characters and environments before scanning them in
and merging them together adding colour in Photoshop, I believed was the best way to do it
so I can use a completely original idea this book has only been illustrated once by one author
so any drawing I do can be purely original due to their being little source material
16. What were the strengths and weaknesses
of the pre-production and planning
• How did the planning and research help
• How well did you manage your time
• Reference specific examples
• My planning and research helped me understand what I had to do and how long I had to do
it, I followed my story exactly as I planned and my flat plans almost directly reflect my final
piece. The only difference between my planning and my final piece is the fact I wanted to add
a separate page for text rather than overlaying it over my image, I did this because I believed
that it broke the page up and felt less cluttered
17. Historical and cultural context
• How does your work compare to what has come before? What other similar products have
existed in the past? What current products exist?
• My fairy-tale was originally from Yorkshire, and was collected originally by a Shakespearian
scholar James orchard halliwell Phillips. This tale appears in the book English Fairy Tales by
Joseph Jacobs, Currently there are 3- 4 books, The most popular being by tony ross this is a
simple re-telling of the story with only 32 pages that roughly covers everything there is to
know, This book was illustrated by the author and
