2. Uber & Shop Your Way®
A Successful Partnership
New Drivers
Members who sign up
to drive can earn up to
$1,000 in points.
New Riders
Members who sign up to
ride for the first time will
receive a free trip and
$5 in points.
Existing Drivers
Drivers that enroll will
receive up to $3/day in
points for their trips.
Existing Riders
Riders that enroll will
receive up to $2/trip in
points, with unlimited
earning potential.
Sears Auto Center
Uber to promote SAC
as one of the preferred
maintenance providers.
Drivers get 30%
in points and 50%
off maintenance.
2 3
The Partnership
The Shop Your Way / Uber partnership consists of five core
promotional programs that Uber drivers and riders can leverage
to earn tens of millions of Shop Your Way points.
A collaboration that leverages the scale of
Shop Your Way, its tens of millions of members, and
the footprint of Sears Auto Centers to provide unique
benefits for driver-partners and riders with the world’s
leading rideshare service.
3. A Successful PartnershipUber & Shop Your Way®
trained store associates140K
signs in15,000+ stores1.3K
corporate employees skilled in business
development, marketing, strategy, technology
and project management are responsible for
launching the partnership.
55+
From conception
to launch:
FIVE
MONTHS
54
The Support:
Shop Your Way
Total support from
Developing this highly integrated
partnership required dedicated project teams,
engaging collateral and aggressive timelines.
Shop Your Way, in tandem with Uber,
executed with precision.
4. Uber & Shop Your Way®
A Successful Partnership
6 7
Identify the target
population of
Shop Your Way
members and
Uber drivers
and riders.
Define partnership
goals, strategy and
success metrics.
Secure all
marketing assets
and channels used
to drive awareness
and conversion.
Uber and Shop Your Way developed an
action plan based on a proven process for
launching partnerships successfully.
The Execution
Improve offers or
experiences based
on response.
Create the user
experiences
and technical
integrations.
Test the
experiences.
Monitor the results
and conversion
success.
Launch the
program.
5. A Successful PartnershipUber & Shop Your Way®
98
The Brands
Color Palette
Image Selection
Lockup
Typography
Gotham Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Gotham Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Creating a joint style guide is a critical step
in the process to ensure all communication
to the targeted Shop Your Way members
and Uber drivers and riders is cohesive in
design and tone.
®
6. Uber & Shop Your Way®
A Successful Partnership
1110
The
Marketing
Assets
To drive awareness of the
Shop Your Way benefits for
Uber drivers and riders, Uber
developed the perfect mix of
marketing communication tools.
• Driver targeted emails
• Compelling points offers
• Strong enrollment calls-to-action
• Rider targeted emails
• Free ride offers
• Push notifications
7. A Successful PartnershipUber & Shop Your Way®
12 13
The
Marketing
Assets
• Landing pages
• Geo-tagged account linking
• Near real-time points issuance
• In-store signage
• Digital channels
• Points earned and redemption emails
• Shop Your Way Sweepstakes
To engage members, both
online and in store, Shop Your
Way developed an omni-channel
approach to member-focused
communication.
8. A Successful PartnershipUber & Shop Your Way®
1514
Our
Partnership
“People love getting rewarded for their
choices, which is why we’re so excited to bring
Shop Your Way benefits to both our riders
and driver-partners. They have made us who
we are and this partnership allows us to thank
them in a meaningful way with extra rewards
and incentives for choosing Uber.”
David Richter
Vice President, Business Development at Uber
• Plug-and-play loyalty API’s
• Member profile management & geo-targeting
• Shop Your Way rewards engine
• SMS – text message service integration
• Secure cross-application access via Oauth protocol
• Real-time or delayed points earn and redeem capability
• Optimized data structure for fast transaction processing
• End-user testing to ensure seamless user experience
• Point-of-sale integration
• Member segmentation
• Look-alike modeling
• Member/customer overlay
• Member purchase behavior
• Data engine
• Data warehousing
The Systems & Processes
To create a seamlessly integrated and engaging experience, Shop Your Way and Uber
will utilize emerging technology and advanced analytical capabilities.
Technology Analytics
9. Shop Your Way and Uber offers may vary based on location and membership restrictions.
Shop Your Way®
can accelerate your business.
Contact: Ryan Montgomery | Ryan.Montgomery@syw.com | 541-969-4363
®
