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Cosmic Coaching Centre is made up of a group of professionals dedicated to successful career planning both corporately and individually.
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Career Brand Management
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Cosmic Coaching Centre
Corporate & Individual Career Solutions for Mid-Level Professionals & Executives
http://cosmiccoachingcentre.com
1-866-486-4112
781 Spadina Road, Suite B
Toronto, Ontario M5P 2X5
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Managing Your Career
Brand
Branding has long been used to promote products in
order for consumers to easily identify and relate to
its reputation and standing in the market. It creates
an intangible idea of competence that persuades
people to check them out or to prefer them from the
competition. This tactic is likewise effective when
used to market your career or profession.
A lot of people take this for granted and do not dwell
on the improvement of their career brand. Most of
the time, they let the job speak for itself which is
perfectly fine. However, leaving prospect employers
to imagine your capacities and abilities according to
the general definition of the status quo, you are also
giving them the chance of entertaining the usual
stereotypes.
Here are a few things you can focus on in order to
properly manage your career brand:
Gain Experience
Just like product brands, you will need to be tested
and proven effective in order for employers to want
to know you. Your skills and qualifications will
merely be words if they have not been tested on the
field. The best way to get it is to be hired by other
companies and get great reviews or references. Some
people consider on the job trainings or even
volunteer work. Either way, you should gain
adequate experience in order for your skills to be, in
a way, verified.
Complete Trainings/Education
A complete set of qualifications is going to be one of
the things that will give you an edge over the other
job seekers in your market. If you have the
opportunity to take up a Master’s degree or a
Doctorate degree, then grab it. Not only will it give
you the advantage but it will also be a great
bargaining chip when you negotiate your
compensation.
Promote Yourself
Do not settle on what merely resounds off your
qualifications and job title. Be proactive and promote
yourself in order for job offers to keep coming. Be
careful though that you do not sound like you are
bragging as there is a very thin line between it and
promoting yourself. List all your accomplishments
and showcase them in your resume.
Build Relationships
Networking is a very effective tool in marketing
yourself. You have to build your reputation, but first
you have to earn it. Only then will people be able to
hear about you. No news travels faster than by word-
of-mouth. The more people you know, the more
popular you will be if you know how to use it to your
advantage.
Manage your career brand and revel in the amount of
opportunities that will present themselves to you,
once you have established who you are and what you
are good at in the labor market. Feel free to make
decisions that will bring positivity to your career
move.
Reminders Before
Making a Career
Change
If you are unhappy with your current career and
considering a new one, you need to understand both
the advantages and disadvantages of this change. You
need to be objective and very careful with your plans
in order to make this a successful move. Reflect on
your status in the company together with the
possibilities associated with switching careers before
you make any impulsive decisions because you are
not getting any younger and this change will perhaps
be the biggest change you ever have to do in your
entire career . Here are some helpful tips and
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reminders to keep in mind before making this life
changing decision:
1. In demand industry – Check the labor
market every now and then to find out about the
latest job trends and what is in demand for the past
few months and try to imagine yourself doing that job
and study the job description to know if you’ll last in
that career for the rest of your working life.
2. Location – find out whether this new career
is going to require you to move to a new place and if
you are ready for another change. Remember that
sometimes, to be able to get promoted and get a
higher position in a new company, you’ll need to
compromise and be ready to travel and stay
somewhere far or new.
3. Requirements – think about all the
requirements this new career will be asking from you
and if you are ready to provide them what they need
such as educational background, work experience,
training and workshop certificates.
4. Relationships – think about whether you
have previous commitments with your family or
friends that you are not willing to set aside. If you
have already established a life and lived nearby the
people you love, you might have a problem in this
area since your new career might ask a lot of things
from you. Reflect if this change is going to be good for
your personal relationships too and whether you are
willing to compromise some important aspects of
your life for your new career.
5. Values – find out if there are any cultural and
religious expectations on your new chosen career
and check if you have the same values because these
are some of the most important facts that you might
not be willing to sacrifice. Your values are your
principles and they are important in your life so find
a career or a job that doesn’t contradict them.
6. Lifestyle –A career that will meet your
lifestyle needs is very hard to find so decide on
whether you are going to pursue this career while
sacrificing your lifestyle or find one that could
compliment them.
Career change is a big step and requires careful
planning so you need to spend countless hours of
research on the career you are planning to pursue. It
is important that you are ready every step of the way
and a backup plan could also be useful in order to be
successful in this endeavor.
Steps to a Fulfilling
Career
We were born to chase our
dreams and goals in life
and we end up spending
our days figuring out what
we want to do, what will
make us happy. But have
we given enough thought
on how we could
contribute to the world?
What if we change the way we think, and start
thinking about how we can help others and then
chase our dreams at the same time? The key here is
to find out how you would like to give and eventually
you will realize that doors will open and will provide
you the necessary skills and contacts you need in
order to succeed in your career.
There are several steps on how to expand the scope
of your search and will land you the career that could
provide for your needs and help you achieve your
goals at the same time:
1. Reflect – take time to reflect on your life and
determine your purpose in this world. Ask yourself
who and what you want to be 10 to 15 years from
now or if what you will be doing is not just for
yourself but for the common good of others as well.
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Helping others feel good and it does wonders to the
heart and soul.
2. Make a list of the things that prevent you
from doing what you love – there will always be
stops on the way to your destination, don’t let it be a
barrier to where you are supposed to go. Write down
a strategic action plan on how to overcome those
barriers.
3. Research - if you know someone that has the
same career that you want, it is best to ask them
questions about the things that they did in order to
become successful in that field so that you can
compare it to your plan of action and gauge whether
they are achievable or not.
4. Know your skills – with your interview, you
can identify your skills and work more on them to
make it easier for you to achieve your mission.
5. Build your network – spend some time with
the people who are already successful in the career
you have chosen to land. Their feedbacks and tips
will help you become prepared and manage
expectations. Be generous and show kindness to
everyone because the people in your network can
help you and back you up in case you’ll be needing
credentials in the future.
These 5 steps will help you find your mission in life
as part of your career moves to be able to do what
you love to do. By taking these steps, you will find
self-fulfillment in your career knowing that you are
contributing to the world and you are helping people
as well. Start from the very basic and think about
what you can do rather than what your career can do
for you, because in the long run, the perks will just
flow. Just do what you love to do.