1. Organized by:
the WorlD’s Biggest anD Most relevant teleMatics event SAVE $200
when you register before April 8.
Priority code inside.
www.telematicsdetroit.com
11th annual
telematics Detroit 2011
June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA
Telematics is Here to Stay! Take Note of Consumer
Demands As the Car Becomes the Ultimate Mobile Device
 TELEMATICS PROVES INDISPENSABLE FOR THE AUTOMOTIVE INDUSTRY: Expert Speakers Include:
Understand the true value proposition of the telematics services bundle for
automakers and evaluate the role of telematics as a ‘closing tool’ to secure customers
 SMARTPHONES VS. EMBEDDED UNITS FOR DYNAMIC CONTENT
INTEGRATION: Debate which services are best placed on embedded models and
which are best suited to mobile platforms and build hybrid solutions to attract 3rd
party developers and keep pace with changing OEM perceptions
 USDOT SHEDS LIGHT ON DRIVER DISTRACTION ISSUES: Get to grips with
research results, impending legislations and the impact they will have on telematics
services such as streaming media to devise solutions which are innovative yet fulfill
Govt. requirements
 ELECTRIC VEHICLES TO MAKE TELEMATICS TRULY RELEVANT: Discuss current
automaker-utility demos, tech trials and pilot results to evaluate which telematics
systems will best provide routing information, nearest charge source etc. to beat
consumer ‘range anxiety’ and increase EV adoption
 MUTUALLY BENEFICIAL SOLUTIONS FOR AUTO OEMS & INSURERS: Analyze
business models and strategies to share data collected by on-board telematics
devices and fast-track insurance pilot schemes and data collection exercises to
develop win-win insurance telematics solutions
 And many more sessions on topics such as FLEET TELEMATICS, NEXT-GEN
INFOTAINMENT, NAVIGATION, COMPELLING HMI, EMERGING MARKETS…..
CONFERENCE EXHIBITION AWARDS
750+ senior level executives come together for The world’s largest and most exciting telematics The 9th Annual Telematics Awards recognize and
exclusive keynote sessions, 5 focused tracks, focused exhibition, covering 43,000 sq ft, boasting celebrate global industry leadership. The winners
and unrivalled networking to engage in high 100+ booths, multiple demos and brand new will be announced at an exclusive ceremony and
level business discussions that will set the pace product launches. Attracting 1,800+ executives gala dinner, June 7, 2011 at the Hotel Baronette,
of future telematics! Telematics Detroit is the ONLY floor to walk in 2011! the night before the conference & exhibition!
Diamond Sponsors Platinum Sponsors Innovation Sponsors Gold Sponsors Folder Sponsor
Badge Sponsor Lanyard Sponsor Cocktail Party Sponsor Digital Location Sponsor Bag Sponsor Co-Sponsor
Open Now to view the full Conference program, speaker line-up, Exhibition floor plan and Awards venue
Visit www.telematicsdetroit.com for all the latest announcements

2. Organized by:
Welcome to the 11th Annual Telematics Detroit
Conference, Exhibition & Awards
Telematics is here to stay!
Cash in on next gen industry opportunities to position your service for maximum market share!
Ten strong years of global business intelligence has  Telematics becomes relevant through Electric  5 focused tracks – more than ever before
exposed compelling innovation, tech upgrades and Vehicles and V2X communications  Tailored networking opportunities
‘out of the box’ thinking. Telematics has carved its  Apps & content integration: How to build  Telematics Awards Ceremony & Gala Dinner to
niche in the auto industry. Born from simple safety partnerships and overcome data concerns celebrate industry leadership
and security services, 2011’s market sees complex  Partner with vertical markets to conceptualize
Unrivalled networking tops off Telematics Detroit
tech developments and ‘Gen Y’ consumer demands. on board data
as the one-stop-shop for all your business needs!
These advances have revolutionized the driving  Essential commercial, ADAS, navigation & LBS
Anyone who’s anyone in the telematics industry,
experience! updates
will be at the show, all under one roof!
By 2016 the industry will be a $6 billion market! Now Plus many more – open the brochure now to take
“Networking opportunities better than
is the time to streamline your product strategies, a look!
anywhere else.” Nokia
aligning tech developments with ever changing
Nowhere else can you receive up-to-the-minute
consumer demands, for maximum ROI through 2011 Reserve your front row seat today, making full use
business intelligence that touches on every aspect
and beyond. of early booking discounts (via our website or the
of your telematics strategy. We have recruited
registration form enclosed in this brochure)
Telematics Update has kept the industry’s finger speakers with game changing solutions and
on the pulse of cutting edge announcements, insights. Including: Toyota, Hyundai, Nissan, GM, The Telematics Update team looks forward to
partnership deals and their resulting impact on Nokia, Ford, Liberty Mutual, American Family, welcoming you in Detroit this June.
the market. Providing the answers you need, for Visteon, OnStar, Kia, NHTSA and more… Kind Regards
challenges you face today, and those to emerge over
Of course don’t just take our word for it:
the next 12 months!
“Awesome - Everyone should attend”
Telematics Detroit 2011 brings you hard hitting
Ford Motor Company Ruthana Foulkes
topics such as:
“The show was organized very well. A wonderful Conference Director, Telematics Update
 Telematics proves indispensable for the automotive
opportunity to learn emerging trends. Very up to date
industry We are proud to state that Telematics
and futuristic presentations” General Motors
 Key consumer requirements unveiled
The 11th annual Telematics Detroit boasts of:
Detroit is the world’s biggest and most
 USDOT research results for driver distraction: How
to work around impending regulations  80+ expert telematics speakers relevant telematics focused event,
 Smartphone vs. embedded vs. hybrid solutions  Largest Exhibition to date! 100+ booths, demos and delivers year on year – this is our
and product displays guarantee to you!
Expert Speakers Include:
Barry Ratzlaff, Director - David Strickland, Administrator Douglas Landaeta, Mickael Gustavssen, Siani Kiyonaga, , Business Greg Ross, Vice President of
Service Operations, for NHTSA, U.S. Department Senior Program Manager, Connectivity HUB Leader, Development Manager, Business Extensions,
Hyundai Of Transport Nissan Volvo Toyota OnStar
Mike Slattery, Robin Harbage, John Beal, Guy Story, Mark Smith, Vice President - Thilo Koslowski,
Consumer Innovation, C-Counsel Consultant, Vice President Modelling, CTO & Chief Scientist, Strategic Consulting, Vice President Automotive
LibertyMutual EMB LexisNexis Audible GE Fleet Capital Services Vehicle ICT, Gartner
TU has again demonstrated
“
why TU Detroit is the US event
that can’t be missed for those
involved in the development
of the next generation of
Partha Goswami, Henry Bzeih, National Ron Medford, Deputy Patrick Polking, Jim Pisz, Corporate connected cars.
Technology Manager,
General Motors
Manager - Connected Car,
Kia
Administrator for NHTSA, U.S.
Department Of Transport
Senior Director,
ESPN
Manager Advanced
Technology, Toyota ”
For the full speaker line-up and the most up to date Telematics Detroit information
visit www.telematicsdetroit.com

3. Organized by:
Telematics Detroit 2011 at a Glance
AWARDS
The Telematics Update Awards, June 7, 2011
The Awards Ceremony and Gala Dinner will be hosted at the Hotel
Baronette (the evening before the conference commences).
Judged by a panel of independent industry experts,
the Telematics Update Awards, reward industry
innovators and pioneers with global recognition!
NOMINATIONS ARE NOW OPEN!
Visit www.telematicsawards.com for more
information and to nominate your company
for a Telematics Update Award.
You have to be in it to win it!
CONFERENCE
Telematics Detroit Conference, June 8-9, 2011, Suburban Collection Showplace
Day One – June 8 Day Two – June 9
MORNING KEYNOTES AND PLENARY SESSIONS MORNING KEYNOTES AND PLENARY SESSIONS
Hear how the ecosystem is evolving to align your solutions with Get to grips with game changing business models and tech upgrades for
next-gen consumer demands market share through 2011 and beyond!
NETWORKING LUNCH NETWORKING LUNCH
AFTERNOON TRACKS (PARALLEL) AFTERNOON TRACKS (PARALLEL)
TRACK 1: INFOTAINMENT & CONTENT FOR AUTOMOTIVE TRACK 1: INFOTAINMENT & CONTENT FOR AUTOMOTIVE
Learn key requirements for successful content integration Analyze next generation HMI upgrades and combat
and service upgrades government distraction concerns
TRACK 2: TELEMATICS FOR ELECTRIC & HYBRID VEHICLES TRACK 2: TELEMATICS FOR ELECTRIC & HYBRID VEHICLES
Telematics becomes relevant: Capitalize on OEM strategies Understand necessary infrastructure communication
for the EV market demands for wide spread data transfer
TRACK 3: INSURANCE AND AUXILIARY TELEMATICS TRACK 3: INSURANCE AND AUXILIARY TELEMATICS
SERVICES MARKETS SERVICES MARKETS
Hear how auto OEM’s and insurers work in unison for Look at emerging global markets and expanded industry
enhanced business offerings opportunities
TRACK 4: NAVIGATION AND LOCATION BASED SERVICES TRACK 5: COMMERCIAL TELEMATICS & FLEET
Discuss advanced mapping features that are driving TECHNOLOGY UPDATES
consumer buy-in and re-subscriptions Assess new fleet market opportunities and their required
technologies
NEW FOR 2011: CLOSING KEYNOTE
Exclusive OEM presentations and future strategies CLOSING KEYNOTE
Summarize the key learnings to consolidate your
NETWORKING COCKTAIL PARTY
Telematics Detroit 2011 experience
EXHIBITION
Telematics Detroit: The Only Exhibition Floor You’ll Need to Walk in 2011!
Enhance Your Product Knowledge: Meet the Executives with Real Purchasing Face-to-Face Networking is Key to
The Telematics Detroit 2011 Exhibition floor is Power in the Telematics Ecosystem: Survival in 2011:
a “can’t miss” opportunity to see, understand Telematics Detroit hosts the biggest and most Telematics Detroit is an excellent opportunity to
and experience new products in action. With over relevant global B2B exhibition, covering rub shoulders and meet with over 1,800 telematics
100 booths, you’ll get up close and personal with 43,000sq.ft and positioning you in front of 1,800 professionals. Build relationships, and grow your
the latest industry solutions all under one roof – in key decision makers from across the value-chain. contact list in 2011 to transform the future of your
just 2 days. Network and strike deals with the créme de la business. For more information visit
créme of the industry. www.telematicsexpo.com
Connect with Telematics Update on and become a part of the global buzz
surrounding Telematics Detroit 2011 today!

4. DAY 1 June 8, 2011
Keynote Sessions
Telematics and Information Key Consumer ESSENTIAL
OEM INSIGHTS Adaptive Platforms to Help
Communication Technology Requirements Unveiled Synchronize New Service Upgrades
(ICT) in 2011 and beyond Tech capabilities are increasing exponentially. Market trends and influences are driving demand for
With 45% of vehicles in North America set Learn how to align next-gen tech with connected vehicles that customize to suit consumer
to be connected by 2015, take a look at consumer demands to achieve growth. demands. Machine-to-machine (M2M) delivery
developments to date and assess next steps  Analyze consumer survey results to compare platforms are achieving this worldwide.
for revved up business strategies. and contrast traditional services such as  Learn how to add and manage multi service
 Recognize the next array of disruptive navigation versus next-gen offerings such participants from tablets, gaming, app developers
technologies that will dominate the market as automatic 24 hour concierge services to and other form-factors to deliver a localized and
in 2011. We discuss emerging telematics build bespoke entry solutions personalized in-vehicle experience
platforms, device integration and HMI  Assess whether consumers require daily  Discuss the importance of architecture required for
approaches amongst others in-car access to content upgrades such as hyper-individualized mobile clouds for consumers
 Discuss new and revised OEM strategies and Netflix to determine the resulting browser and enterprises to adapt for changing technology
work-out how this revolutionized approach capabilities capabilities
will benefit the entire value chain  Determine the need for social networking  Understand how OEMs can best manage their
 Develop solutions to capture the biggest within the vehicle; hear how it will aid the brand during the entire lifecycle of the vehicle via
automotive market segment. Practical tips in-car environment by providing systematic hyper-connectivity to cope with changing consumer
for providing relevant and cost-effective updates of location or passenger only access expectations
LBS solutions for entry-level and mid-range Doug Landaeta, Senior Project Manager, Nissan Leo A. McCloskey, Vice President, Marketing, Airbiquity Inc.
vehicles Partha Goswami, Technology Manager,
General Motors
Thilo Koslowski, Vice President Automotive Just Confirmed!
Vehicle ICT, Gartner Joe Beiser, Connected Services Global Strategy &
Business Development, Ford Motor Company 125 Years of Tech Innovations
Johann Jungwirth, President & CEO,
Winners and Challengers in the Mercedes-Benz Research & Development
Case Study: Vital Lessons Learnt
Connected Vehicle Value-Chain
from the Market Place
Complex consumer demand is forcing the
After a newly launched Plug-in Hybrid On
NEW for 2011: Smartphone
traditional telematics players to evolve and
partner with new players. Hear how to exploit Call system, get the full low down on the Integration Report from
cross-industry partnerships. challenges that have been overcome and Telematics Update
success factors from a 10 year connected
 Debate how different industry players such Receive a brand new business intelligence
vehicle system development process. Some of
as TSPs and wireless carriers will diversify report with your platinum pass!
the key players discuss what’s next in store!
offerings to bring their solutions in line with
evolving market dynamics Mikael Gustavssen, Connectivity HUB Leader,  Inside track on opportunities
Volvo and limitations of integration solutions
 Examine the evolving value chain and
Per Lindberg, Global Business Development  Pinpoint OEM & supplier strategies
resulting business models such as revenue
Executive Automotive, Telenor and preferences
sharing to get to grips with who you should  Regulatory and legislative
Martin Rosell, Managing Director, WirelessCar
be partnering with for continued success perspectives on driver distraction
 Highlight benefits of wireless carriers’ and data security
business models such as preventative The Ins & Outs of the Connected  What does smartphone integration
maintenance and OEM incentivized loyalty Auto Business Case mean for EVs?
programs to strike transparent alliances  100% independent peer-reviewed
 Key takeaways from +12 years of telematics
Kal Mos, Senior Engineering Director, in-depth analysis
R&D such as realistic time-to-market
Mercedes-Benz Research & Development We’re working with telematics experts to research and
schedules to build robust solutions
Martin Rosell, Managing Director, WirelessCar publish reports assessing strategic importance of creating
 Understand Auto OEM mind-sets about
Paola Carrea, Director - Telematics & Consumer a seamless connected ‘vehicle experience’. Smartphones
Electronics, Magneti Marelli safety & security concerns, consumer
will play a vital role in this evolution – but with a perplexing
Sai Yagnyamurthy, Manager - Business Solutions, loyalty schemes and emerging technology
array of solutions and no sign yet of convergence around a
Verizon drivers to integrate innovative service particular model, the question is ‘How?’
David Jumpa, Senior Vice President - Global options
Business Development, Airbiquity Inc.  Examine the role of service providers in FIND OUT MORE on the conference website,
Heri Rakouth, Manager, Technology Exploration, the emerging business chain and resulting at the report site
Delphi business models to build partnerships for www.telematicsdetroit.com/report
Moderator: Thilo Koslowski, Vice President continued success or by emailing James Tallack, Research Manager,
Automotive Vehicle ICT, Gartner
Martin Rosell, Managing Director, WirelessCar at jtallack@fcbusinessintelligence.com
Become a Telematics Update VIP and stay bang up-to-date with the industry
at www.telematicsdetroit.com

5. DAY 2 June 9, 2011
Keynote Sessions
Telematics Proves Indispensable for Wireless Carriers Upgrade & Smartphone vs. Embedded Units
the Automotive Industry Reposition for Market Share for Ultimate Content Integration
Telematics is offering automakers a much needed  Understand the true potential of 4G/LTE to Integrating smartphone functionality versus
lifeline. Understand the resulting OEM strategies provide a strong, high-speed, nationwide an embedded head unit has sparked debate
and its impact to inspire future trends and coverage to enable both traditional and over recent years! Understand the viability
working methods. emerging telematics services and potential of resulting hybrid models.
 Understand the true value proposition of the  Learn how to incorporate wireless carrier  Assess the tech behind smartphone
telematics service bundle for the automaker. learnings such as successful deployment of integration such as UI, function control
See how these services will revolutionize OEMs’ subscription models into your business to placement and disabling models to retain
future business and vehicle upgrades provide a unified experience to end-users full and safe service functionality
 Discover the full use of remote diagnostic data,  Evaluate next-gen wireless carrier offerings  Discuss the impact smartphone integration
such as design fault identification and see how it for increased data streaming in order to will have on the embedded business model
can open up fresh revenue streams via cross- future proof embedded modules and related and see how the dashboard will be adapted
industry data swaps solutions to accommodate ‘Gen Y’ demands for hyper
 Hear how Auto OEMs view safety and security Aparna Khurjekar, Executive Director, connectivity
concerns such as driver distraction and ‘hacking’ Verizon  Discern which services are best placed
of on board systems and develop OEM ratified on embedded models such as remote
solutions diagnostics or security and which will best
Doug Landaeta, Senior Project Manager, Nissan suit mobile platforms to build combined
Aftermarket Revolution: EXCLUSIVE
FOR 2011 solutions
Henry Bzeih, National Manager, Kia Motors
Barry Ratzlaff, Director – Service Operations, Build Partnerships to Frank Hirschenberger, Director, Customer
Hyundai Secure Consumers Advanced Technology Solutions, ATX Group
Moderator: Ralf Hug, President, Trajectory Group
 Analyze emerging opportunities for
aftermarket solutions to ensure you are
CRUCIAL building products that are in-sync with Transform Cars into the
USDOT Sheds Light on SESSION today’s consumers “Ultimate” Connected Device
Driver Distraction Issues  Discuss security and alternative services Explore how the automotive telematics and
As we investigate solutions that bring copious that are proving successful for aftermarket infotainment industry will benefit from a
amounts of content into the vehicle, the USDOT solutions to fully understand the service first-mover position in implementing next-
has become more vocal about driver distraction portfolio aftermarket solutions can sustain generation application platforms.
concerns.  Learn how to build partnerships with retail  Explore how emerging platforms that
 Analyze the true level of USDOT concerns to outlets to maximize marketing & installation leverage standards like Flash, HTML 5,
work-out how your solutions strategy will opportunities outside of car dealerships to and Java will help cars eclipse the most
need to evolve in order to maintain market strengthen your portfolio advanced consumer devices in both
progression Greg Ross, Vice President of Business Extensions, capability and connectivity
 Look into Government-led research results and OnStar  Learn how to develop applications that
techniques to understand how to steer future enable content and application logic to
commercial developments to stay one step “float” among devices and the cloud,
ahead of the curve creating new business models and
 First-hand information on what legislations and KEYNOTE SPEAKERS INCLUDE: consumer experiences
Government directives are being considered  Assess the opportunity for connecting cars
and gauge its impact on the industry in general to healthcare systems and digital homes, to
and your offerings in particular maximize your business portfolio
David Strickland, Administrator for NHTSA Andy Poliack, Director - Business Development
(National Highway Traffic Safety Administration), Automotive, QNX
U.S. Department Of Transportation
Closing Keynote
The event helped Summarize the key learnings to
“
us determine our
business agenda for
the rest of the year.
consolidate your Telematics Detroit 2011
experience!
Roger Lanctot, Senior Analyst & Director for
”
Follow Telematics Update on at http://twitter.com/Telematicsupdte for
Business Development, Strategy Analytics
the latest industry insights and Telematics Detroit announcements – look for #DT11

6. TRACK 1 June 8 & 9, 2011
Infotainment & Content for Automotive
The Art and Science of Building Developer Requirements for Auto Digital Media on the Go: Seamless
Automotive Applications Success Consumer Entertainment
With the recent unveiling of Entune, Toyota Examine the business of connected cars Experiences from Home into
enters the world of Automotive Apps. Discuss from a fresh perspective to gauge what the
the Car
the automotive requirements for successful automotive industry needs to offer mobile
app integration. and web players. Emerging trends in the automotive
infotainment market are changing the digital
 Understand the OEM psyche to gauge which  Gauge who is driving development and
entertainment landscape and increasing the
drivers are influencing filtering, ranking whether R&D costs lie with OEMs, tier
need for compatibility between home and
and eventual selection of in-vehicle apps to ones, web developers, wireless carriers or
mobile networks.
build long term partnerships and dynamic a combination of all to work-out business
solutions strategies  Assess use cases for deploying music, video,
infotainment and apps in-car as an extension
 Evaluate how cloud hosted systems will  Identify the best opportunities for
of the home entertainment experience to
combine dynamic content with in-car developers in aftermarket and OEM
grasp how your business will benefit
operations to deliver the ultimate driver subscription channels and compare revenue
experience via a pure off-board model percentages splits, lucrative strategies etc.  Hear how industry standards will enable
seamless sharing of digital content between
 Learn how governance, utility, perceived  Establish best methods of personalized and
the home, the car and entertainment devices
value, time, effort, cognitive processing and market competitive content delivery for
to compel consumer adoption
simplicity all have a voice in the process for both passengers and drivers that compel
successful application implementation cross-demographic adoption and maximize  Discover the role of metadata and advanced
in-vehicle infotainment (IVI) profits recognition technologies in enhancing the
Jim Pisz, Corporate Manager Advanced consumer entertainment experience and
Technology, Toyota Guy Story, CTO & Chief Scientist, Audible enabling differentiation to increase usage
Patrick Polking, Senior Director, Disney & ESPN and drive consumption
How to Re-Define Operating Jessica Steel, Executive Vice President of Business Zac Johnson, Product Manager, Rovi
Development, Pandora
Systems
With so many competing OSs in today’s Work Collaboratively with
market, software development and Infrastructure and CRUCIAL
SESSION Government Bodies to Minimize
implementation is a minefield. Hear which OS Data Plan Concerns
is gaining traction with the automakers. R&D Spend
Strategy Analytics predict that the global
 Which platforms meet auto-grade mobile M2M market will reach $57 billion by Align yourself with key bodies such as the
requirements? We examine Android, QNX, 2014. Plot carrier migration paths & assess USDOT and NHTSA, from product inception
GENIVI, Terminal Mode etc. to work-out how trends in data usage to re-align monetization right until implementation in order to gain
to improve the interaction between the strategies. approval and reduce driver distraction and
head-unit and the phone related issues.
 Hear carriers spell out regional plans for in-
 Become an expert in open and closed OS vehicle data usage and the future structure  Hear how to build and deploy solutions
and related application APIs to understand of data plans to prepare for strategies for which are in line with existing and new Govt.
how platforms will be licensed and evaluate imminent market conditions legislations in order to develop services that
the emerging options for 3rd party have market longevity
 Identify network improvements to ascertain
developers when and how increased coverage will  Assess which specific HMI features such as
 Analyze the likelihood of standardized OS enhance your market offerings and whether flash-enabled displays are causing alarms
and APIs to reduce development costs to to implement 2.5G, 3G or 4G connectivity and hear how to alleviate concerns by voice
entice 3rd party developers to move towards technology, intuitive interfaces etc. to re-
 Hear how current wireless frameworks,
the auto environment focus R&D
aggregation software and back-end systems
Kyle Walworth, Senior Manager of Global can be utilized for your forthcoming  Establish the balance between leveraging
Hardware and Software Architectures, solutions to upgrade where required for in-car apps and driver distraction to deliver a
GENIVI/Visteon higher bandwidth compliant yet tech-savvy platform
Andy Poliack, Director - Business Development Sai Yagnyamurthy, Manager - Business Solutions, Gary Wallace, Vice President - Corporate
Automotive, QNX Verizon Relations, ATX Group
Andrew Till, CTO and Head of Solutions Angel Mercedes, Business Development Ronald Medford, Deputy Administrator for
Development, Teleca Manager, T-Mobile NHTSA, U.S. Department Of Transportation
Floris Van de-Klashorst, Director for Automotive,
Nokia
Call Telematics Update on (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)
to speak to a member of the Telematics Detroit team

7. TRACK 2 June 8 & 9, 2011
Telematics for Electric & Hybrid Vehicles
ESSENTIAL
Human Machine Electric Vehicle 360 – How Telematics Which Charger? On the REFERENCE POINTS
Interface (HMI): The Completes the Circle? Road, On the Move, or, At Home
Latest Battleground of  Receive a ‘status update’ on charging For EVs to gain consumer acceptance, charging
infrastructure roadmaps, pricing models and infrastructure must be accessible.
Infotainment solutions viability to see how your existing  Evaluate various charging infrastructures such
A compelling and easy to use HMI is products will lend itself to the EV space as fast charging, wireless charging, embedded
the key to attaining brand success.
 Learn which criterion such as market viability systems etc. to see which will prove successful and
The iPhone and Ford SYNC preach
and economic impact will enable you to prime with which type of EVs
the importance of user-experiences.
your business to ally itself with companies that  Pick out operational lessons from various pilots
Consider the latest developments and
have achieved recent government funding including best station locations, tech. for secure
market opportunities.
 Discuss current automaker-utility demos, tech charging and installation provision to devise a
 Take a look at consumer multi-screen viable adoption strategy
trials and pilot results to evaluate how your
demands and UI options to ascertain
offerings compare to competing systems  Gather alternatives to conventional plug-in
the on-board connectivity and inter-
Veerender Kaul, Director - Automotive & charging. Assess differing models such as battery
platform communications
Transportation, Frost & Sullivan leasing, battery swapping, range extension
 Learn from market dominant CE technologies etc.
devices and recognize strategic
Mariana Gerzanych, CEO, 350Green
partnerships i.e. Apple, Android, Automaker Blueprint - Foundations
Microsoft, etc. and new software for EV and PHEV Growth
platforms and tech options to raise Place your Solutions on FUTURE VIEW
 Understand differing OEM business models to
the bar of your market offerings the V2G (Vehicle-to-Grid) Map
scale up EV production and work out lucrative
 Quantify industry and OEM spend in channels for telematics services and solutions  Understand V2G communication requirements
time and development dollars and such as charge level or point availability and
 Will the intelligence for a smart EV
gauge the impact of compelling HMI the amount of co-operation required to bring
infrastructure reside in-vehicle or off-board?
to your balance sheet to ensure your connectivity into the equation
Discuss advantages and feasibility to gauge
business is achieving solid ROI  Discover range options and advanced services such
which will be preferred by end-users
Joe Beiser, Connected Services, Global as time-to-charge info and charging availabilities
 Discover the intricacies of EV architecture to
Strategy & Business Development, that V2G communications technology will bring
discern whether communication modules will
Ford Motor Company into play
be embedded within the CAN bus or off-board
Andy Poliack, Director - Business  Take a look at the required data transfer between
to ensure data is accurately pulled from the
Development Automotive, QNX vehicle, charging station and the grid to assess the
vehicle
Ty Roberts, CTO Co-Founder, Gracenote role of telematics for energy resource management
Siani Kiyonaga, Business Development Manager,
Michael Tschirhart, Ph.D. Human Factors Per Lindberg, Global Business Development Executive
Toyota
Technical Fellow and HMI R&D Manager, Automotive, Telenor
Visteon
Telematics – a ‘Must Have’ for How to Get a Commercial Move on V2X
Touchless Technologies for Connected EVs Communications
Updated HMI  Explore which telematics systems will best What steps need to be taken?
provide charge level data, routing information,  Understand the cross-functional relationships
 We reveal the best HMI solutions for
nearest charge source etc. to beat consumer required between the Government, OEMs,
your organization! Learn which new
‘range anxiety’ and increase adoption standards agencies and other necessary players to
technologies, tools and processes
will strengthen your brand  How to bundle location based services implement a V2X infrastructure
(LBS) such as traffic, weather etc. with EV led  Examine the various stages of development and
 Use existing in-vehicle system
solutions such as ‘charge level’ to open up new hear what to expect from first applications such as
components such as infra-red
revenue streams weather and emergency information and how it
based technology to diversify your
HMI offerings and placate driver  Discuss how telematics services, apps and RVD will evolve to include safety services
distraction concerns (remote vehicle diagnostics) will help electric  Discuss business models and consumer options
utilities better manage load, demand and such as opt-in/out and subscriptions to understand
 How to make the most of natural
distribution networks how to build V2X capabilities and gain initial
human motion for intuitive system
Siani Kiyonaga, Business Development Manager. consumer buy-in
control at a low price point
Toyota Henry Bzeih, National Manager, Kia
Philippe Plantier, Chief Scientific Officer,
Leon Hong, CTO, Aibiquity Inc. Partha Goswami, Technology Manager, General Motors
H2i Technologies
Check out the latest speaker line-up and session announcements
at www.telematicsdetroit.com

8. TRACK 3 June 8 & 9, 2011
Insurance Services and Auxiliary Telematics Services Markets
Mutually Beneficial NEW
FOR 2011
Ride the Wave of Content Growth Hotspot: Telematics in
Solutions for Auto OEMs Integration for UBI Brazil Goes From Strength to
& Insurers The industry as a whole is integrating Strength
Formulate a win-win relationship to monetize smartphones and mobile applications to Protocol ACP245 is imminent. Expand your
vehicle data and build useful driver profiles for provide bespoke driving experiences for global reach by building solutions in line
insurers. consumers. Is this a realistic development for with the anti-theft regulation ahead of
insurance telematics? implementation.
 Analyze business models and strategies to
share data collected by on-board telematics  Analyze how intrinsic to the vehicle  Overcome hurdles imposed by the
devices and fast-track through insurance insurance solutions are required to be, to Brazilian market place such as heavy
pilot schemes and data collection exercises assess the need for embedded platforms, or taxes and consumer resistance to
stability features for smartphone integration government involvement to devise practical
 Discuss generic OEM platform requirements
and insurer data standards to implement  Understand the potential of always-on, manufacturing and back-end solutions
across vehicles to develop agnostic solutions always with-you smartphone connectivity  Analyze the advantages of utilizing ACP245
for a wide range of insurance options per to target specified users and integrate technology as a platform for complimentary
customer insurance services such as easy-to-use claims services such as remote door lock & unlock
procedures to expand your services bundle
 Outline back-end solutions, data
aggregation options and filtering methods  Gauge transmission frequencies and host  Address both consumer concerns and
that use ready yet imperfect in-vehicle data- options such as the cloud to build data government regulations to implement a
sets to build driver profiles plans and back-end systems with consumer- solution that will encourage trust and usage
friendly price points whilst meeting all legal requirements
Doug Schumann, Director of Strategic Initiatives
- White Stag Group, The Hartford Mike Slattery, Consumer Innovation, Greg Geiselhart, Director Sales- NA, WirelessCar
Liberty Mutual
Fred Blumer, Vice President of Aftermarket and Marcio Luz, Vehicle Telematics PM, Volvo
Data Services, Hughes Telematics Inc
The Rising Sun: Capture Telematics Tap Into Aftermarket Opportunities
Collect and Analyze Data Related Opportunities in China  Analyze market opportunities for
Effectively to Create Driver Profiles As one of the largest and fastest growing aftermarket solutions to provide services to
economies, now is the time to integrate older vehicles and fully capitalize on residing
Telematics will aid diversification and
telematics services into the local psyche. on-board data
development of new insurance policies.
Learn how to successfully gather, transfer,  Gain clarity on country-specify regulations  Discuss security and alternative services
consolidate and analyze data to furnish and map-out a business plan that complies such as auto-financing that are monetizing
insurers with detailed reports. with the regulatory environment in order to vehicle centric data proving successful for
gain market acceptance aftermarket and OEM solutions
 Decipher the technologies involved,
from device through to data aggregation  Hear which key market drivers such as  Learn of marketing opportunities outside of
software, to ensure all components are consumer attitudes, available map data and car dealerships to take your solutions mass
incorporated into your Usage-Based- network operator plans are most relevant to market and build your consumer portfolio
Insurance (UBI) solution create the most desirable services bundle
Scott Luckett, Automotive Aftermarket Industry
 See which aspects of driver behavior needs  Learn how OEMs are approaching the Associations, Aftermarket Industry Association
to be measured and analyzed to create market to overcome cultural differences and Angel Mercedes, Business Development
service options such as Pay-As-You-Drive bring your solutions in-line with automaker Manager, T-Mobile
(PAYD) or Manage-How-You-Drive (MHYD) requirements for successful market uptake
Moderator: Mark Licht, President,
 Discuss the level of transmission rates and Xiaopei Huang, Senior Manager, Visteon Licht & Associates
data volumes to conduct intricate risk Moderator: Roger Dewey, Managing Member,
analysis for advanced product development M2MV
and pricing models
Nate Bryer, Manager,
As a first time exhibitor
“
Allstate Insurance Company
Robin Harbage, C-Counsel Consultant, EMB at this show the attendance
John Beal, Vice President Modelling, LexisNexis and interest were above
our expectations. u-blox
”
American Family (Speaker Name TBC Soon)
For details of this years exhibition visit: www.telematicsexpo.com

9. TRACK 4 June 8 & 9, 2011 TRACK 5 June 8 & 9, 2011
Navigation & Location Based Services Commercial Telematics &
Fleet Technology Updates
Intuitive Navigation Map Enhancements to Aid
for Increased Customer ADAS (Advanced Driver
The Essential Annual Mobile Resource
Satisfaction Assistance Systems)
Market Update!
Penetration rates for GPS navigation We assess what type of ADAS
The volume of MRM units in services are set to exceed
are well over 30%. Current navigation functionality will evolve from
7 million units by EOY 2012 (from 3 million EOY 2009).
adopters are calling for a natural enhanced navigation systems such
Capitalize on opportunities for your business in the
experience to move the industry’s as predictive front lighting to help
booming US industry and the world stage.
compass with enhanced visual features. differentiate services.
 Ascertain the drivers behind the MRM market recovery
 Understand next-gen consumer  Discuss the relevance of map
and align your company strategy to take full advantage of
navigation requirements such as enhancements such as real time
lucrative channels
increased interest in natural routing traffic data and see which OEMs are
guidance to develop enriched features partnering with whom to align your  Examine global market developments i.e. Latin America,
and increase your consumer base strategy accordingly to identify opportunistic regional agendas that your
business can profit from
 Hear how enhanced mapping features  Learn how the latest solutions
such as easily visible road elements from map suppliers will overcome  Get the latest update on market consolidation, M&A
will bring your business in line with concerns of positional accuracy and activity and stakeholder synergies to ensure your business
the next wave of consumer telematics data relevance to win consumer will capitalize on approaching market movements
 Learn how to close the gap between confidence Clem Driscoll, Founder & Managing Partner,
navigation system’s functionality  Gauge new cost-effective methods C.J Driscoll & Associates
and consumer desire to harness the for incorporating maps with ADAS
opportunity for increased adoption to define a compelling business case Light Commercial Vehicles (LCVs): Bridge the
and market gains for all players for integrated functionality across car
Gap Between Passenger and Fleet Vehicle
Tom Fox, Vice President Product lines
Management Americas, Navteq Bob Denaro, Vice President ADAS,
Telematics
Navteq LCVs provide a platform that requires both personal and
truck telematics. How should the fleet space prepare for
Connected Drivers: phone based solutions and apps?
Automakers Discuss Unique Increase Regional Penetration  Assess how to integrate navigation systems with back-
Approaches to “Auto-Mobile” of Local Navigation-Based office CRM-based tools to improve operational efficiency
Integration of LBS Service Bundles  Analyze which apps to customize for the commercial
 Assess the service integration industry. We take a look at driver scheduling , distraction
As the automotive industry races to
requirements and the business and monitoring, enhanced navigation and specialized
connect their cars to the outside world,
models of connected services such routing
hear the role connected navigation
will play to fully incorporate consumer as speed radar detection, tourist  Gauge which apps will be resident on the smartphone
demands and offer upgradeable guides or coupon systems to provide and work to truck OEMs’ requirements and which will be
services. locally adapted solutions suitable for native to the commercial vehicle
 Decide which driver-centric services regional extension Tom Gafford, CTO, Guidepoint Systems
such as traffic, parking, fuel prices or  Look at OEM pre-requisites for Chrysler (Speaker Name TBC Soon)
weather provide daily relevance to efficient content aggregation and
consumers and re-focus your services distribution networks to provide a
The Convergence of Green Technologies
bundle to unlock consumer wallets service bundle with enough elasticity
to fit into multiple markets  Understand how merging telematics, smart grids and
 Learn how navigation applications
electric vehicles will impact commercial fleets and get tips
can utilize multi UI functionality for a  Understand the resulting evolution
on approaches you should be considering as you plan for
seamless home to vehicle connected of processes such as management
the future
services experience for enhanced and control of the navigation-based
consumer usage applications set to build partnerships  Learn how to develop a game plan and business case in
with global content providers line with the green market in order to build a strategic
 Pick-up and solve unique regional
roadmap for your fleet
issues and opportunities for deploying Cyril Zeller, Vice President Sales &
traffic and other types of driver Marketing, Mobile Devices  Learn how to leverage existing auto and grid technologies
services on a global basis to design, build and deploy the fleet of the future
Mark Smith, VP Strategic Consulting,
Moderator: Bill Schwebel, SVP of
GE Capital Fleet Services
Marketing and Product Planning, INRIX
For group bookings and Exhibition inquiries call Telematics Update at
(US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)

10. Organized by:
Unrivalled Networking: Facts & Stats for Telematics Detroit
Telematics Detroit is attended by over 1,800 of the telematics industry’s leading decision makers. This is the world’s biggest
gathering of telematics executives, and the forum is growing in scope, reputation and impact year on year!
Know who you’ll be rubbing shoulders with Exclusive Online Networking Center
in June 2011 Contact those hard-to-reach senior level executives up to 8
weeks pre and post event. No need to sift through the onsite
View this breakdown of past attendees to see who’ll be attending delegate list, hoping to bump into your key future partners as
Telematics Detroit 2011: you walk the floor. Book those crucial meetings, filling up your
conference diary before you even arrive in Detroit.
Auto OEM’s 28%
Hardware/
Device Manufacturers 20% Exclusive Networking Event
Solution Developers
14% With over 1,800 industry leaders in attendance you’ll
want a relaxed environment to meet,
Service Providers
13% Key StAtS: build relationships and do business –
12% 80% networking as excellent
of 2010 attendees rated with those professionals important to
App Developers
your company. In conjunction with
Wireless
7% Telenor we’ve organized a networking
92% of sponsors 2010
Carriers & exhibitors party as a fruitful conclusion to day 1 of
Consultants 4% returned in the conference (June 8).
Other 2% 93% of delegates rated our Make sure you keep your diary free
speakers as top-class for this important networking event!
Telematics Awards 2011 (June 7) Break the ice at this
An unmissable networking opportunity with the crème de la crème pre conference event
of the telematics industy! and there’ll be no
Come and join us for the Gala dinner in the newly re-furbished Ballroom awkward formal
at the Hotel Baronette; an ideal way to meet industry professionals in a introductions needed
beautiful setting. Enjoy a delightful, varied menu and free flowing drinks. at breakfast Day 1.
The ONLY Focused Telematics Expo Top Reasons To Claim Your Prime Telematics
Detroit Exhibition Space Today
Sign up now to secure the best booth on the Expo
floor and give your products and services the
competitive edge.
Meet directly with your best prospects and clients
as Telematics Detroit is the one event where industry
leaders make informed procurement decisions.
Sign up early to capitalize on pre-event visibility via
our network of key industry players to guarantee that
the industry and press talk about YOU!
Don’t forget that the Telematics Detroit Exhibition Floor
is the place where all the deals are made; products are
launched, showcased and demonstrated.
Do the right thing for your company and book your
space at www.telematicsexpo.com before the floor
sells-out!
Contact the Telematics Detroit team at detroit@telematicsupdate.com or
(US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585

11. 11th annual
All Passes Include:
teleMatics Detroit 2011 Opening Keynote & Plenary Sessions
5 Focused Conference Tracks
June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA Full Access to Exhibition Floor
Structured, Topic Specific Networking
Networking Cocktail Party, Lunches
REGISTER NOW IN 3 EASY STEPS & Coffee Breaks
Access Online Networking Suite for 4 months
1. Select Your Registration Package Post-Conference Presentation Slides
Pass Features PLATINUM PASS GOLD PASS SILVER PASS AUTO OEM PASS
 Includes Telematics Update Market Intelligence Report*
(Worth $1700) 
 Access to post conference audio recordings
 
 Access to presentation slides post conference (please note, some
slides may not be available at the request of the speaker and their
company)
   
 Full access to conference, workshops & exhibition
   
Super Early Bird Price - expires 11 March 2011 $2990 $1695 $1495 $795
Early Bird Price - expires 8 April 2011 $3190 $1895 $1695 $995
Last Chance Price - expires 6 May 2011 $3290 $1995 $1795 $1095
Full price $3390 $2095 $1895 $1195
Awards Night Ticket $199
*Smartphone Integration:
Secure your ticket to the annual Telematics Update
Awards and Gala Dinner, June 7, 2011. This prestigious
Exclusive 2011 Telematics Update Market Report
Receive a brand new business intelligence We’re working with telematics experts to
ceremony will be hosted at the Hotel Baronette. All report with your platinum pass! research and publish reports assessing
the industry high achievers will be there to celebrate, strategic importance of creating a seamless
• Inside track on opportunities of integration solutions
recognize and network with the key players of 2011. • Pinpoint OEM & supplier strategies connected vehicle ‘experience’.
TICKETS ARE ON A FIRST COME FIRST SERVE BASIS • Regulatory and legislative perspectives on driver FIND OUT MORE
(ONLY 120 AVAILABLE) SO RESERVE YOURS TODAY! distraction and data security www.telematicsdetroit.com/report
• 100% independent peer-reviewed in-depth analysis or email James at jtallack@fcbusinessintelligence.com
2. Enter Attendee details DISCOUNT CODE:
Mr/Mrs/Ms/Dr: First name: Last name: ONLINE
Company: Position/Title: This is your unique discount code, use it
online or via this form to get an extra $50 off
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ONLINE: www.telematicsdetroit.com/register
TERMS & CONDITIONS Places are transferable without any charge. Cancellations before April 8, 2011 incur an to charge the full fee. The organizers reserve the right to make changes to the programme without notice.
administrative charge of 25%. If you cancel your registration after April 8, 2011 we will be obliged to charge NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.
the full fee. Please note – you must notify Telematics Update in writing of a cancellation, or we will be obliged Visit www.telematicsdetroit.com for more event information

12. Organized by:
the WorlD’s Biggest anD Most relevant teleMatics event SAVE $200
when you register before April 8.
Priority code inside.
www.telematicsdetroit.com
11th annual
telematics Detroit 2011
June 8 - 9, 2011 The Suburban Collection Showplace, Novi, MI, USA
Telematics is Here to Stay! Take Note of Consumer
Demands As the Car Becomes the Ultimate Mobile Device
Powerful Reasons To Attend Telematics Detroit Industry Buzz about
Telematics Detroit
1 GET THE LATEST INFORMATION AND ANALYSIS AT YOUR FINGERTIPS. With access to
exclusive keynote sessions and 5 focused Conference tracks, you’ll gain more in just The show is a great place to get an accurate
2 days than from weeks of market research or the purchase of expensive reports. Your
business will SAVE money and see immediate results by involving you in a forum where
the future of telematics is discussed and finalized.
“
pulse on the telematics industry and
to meet or keep in touch
with industry leaders.
2 EXPERT SPEAKERS. The leading minds from all telematics specialities are hand-picked
to share their vision and insight at Telematics Detroit. Profit from this knowledge and It is a unique opportunity to meet with all
create powerful new strategies to overcome your business challenges.
“
the stakeholders in the telematics industry and
learn about aspects face-to-face
3 UNRIVALLED NETWORKING. Claim your seat at the table with all the key industry
decision-makers and thought-leaders to ensure you leave Detroit with your briefcase full
of valuable contacts. Plus benefit from 4 months use of our online networking center
which you will not find in any
journal or newsletter.
to ensure you secure one-to-one meetings with hard-to-reach executives! The Telematics show is one of the best
4 SENIOR LEVEL DESCISION-MAKERS IN ATTENDANCE. Rub shoulders with 1,800
of the leading executive telematics players from the U.S. and abroad to give your
commercial enterprise a truly global perspective.
“
events to hear what companies are doing in
many verticals. As well as a great
opportunity to meet with
customers and prospects.
5 NO SALES PITCHES! Telematics Detroit is an independently researched forum
committed to equipping you with the tools and expertise to drive your business forward. Telematics Detroit exceeded
Every single presentation is rigorously reviewed to ensure an unrivalled high quality.
NEW & IMPROVED FOR 2011!
“
my expectations in terms of
actionable content and
networking opportunities.
1,800+ Attendees 100+ Booths! Over 80 of the Best The Telematics Update team pulled off yet
5 Focused & Brand
New Tracks
Our Biggest Expo Yet
40+ Vital Industry Topics
Telematics Speakers Ever
20+ Hours of Focused Networking “
another stellar Telematics Detroit conference.
INRIX will definitely be back
in 2011. Well done!
CONFERENCE EXHIBITION AWARDS
750+ senior level executives come together for The world’s largest and most exciting telematics The 9th Annual Telematics Awards recognize and
exclusive keynote sessions, 5 focused tracks, focused exhibition boasts 100+ booths, multiple celebrate global industry leadership. The winners
and unrivalled networking to engage in high demos and brand new product launches. will be announced at an exclusive ceremony and
level business discussions that will set the pace Attracting 1,800+ executives Telematics Detroit gala dinner, June 7, 2011 at the Hotel Baronette,
of future telematics! is the ONLY floor to walk in 2011! the night before the conference & exhibition!
Knowledge Partners:
Open Now to view the full conference program
visit www.telematicsdetroit.com