iSalesStrategy.com - International Trading, Marketing, Sales & Distribution
European Sales Director
1. As a European Sales leader for the CPS business unit, my on-going focus is on maintaining a high
level of professionalism and consistency throughout the sales-force in Europe to deliver on the
organisations vision to be the leading provider of I T mobility solutions incorporating the latest in
Toughbook or Toughpad platforms to a multitude of vertical markets and sub industries.
The continued year on year sales growth and success does not come by chance but through the
dedication of every member of the team to focus on our customers best interests where we will
often challenge the status quo and provide insightful recommendations to strengthen their business
and in return our customers continue to put their trust in the team representing the brand over and
above the product and solutions themselves.
As the Sales Leader I firmly believe that you have to remain on the front line with your sales team to
support and coach them, otherwise you cannot expect them to respect you in return and follow your
sales direction with any conviction. I also passionately believe that discipline and accountability
must underpin any effective sales organisation but this should not under any circumstances be
overwhelming and prevent sales people from selling or being free to develop new go to market
initiatives.
Some words that sum up my sales team would be…
Competitive spirit, Collaborative, Culturally aware, Market Experts, Challengers, Winners, Global
Mind and break through thinkers, Customer first, Professional and likeable bunch with a never give
up attitude to get the job done.
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With this role comes a multitude of other responsibilities other than delivering the Revenue and
Profit quota’s every year with double digit growth.
As part of the senior management team, we are continually reviewing financial and operation data
to ensure the future health and prosperity of the organisation is at the forefront of any activity or
investment as we have a responsibility to our parent organisation and of course the entire employee
base and our suppliers and customers. There are many factors to this of course, right the way
through the value-chain of the organisation from production, supply-chain, pre and post professional
services, sales & marketing, human resource and of course external competition and market forces.
Overall to be a Sales Leader at Panasonic is not for the faint-hearted as it comes with high level of
expectations to build on the many years of success we have been so grateful for and a sense of
immense responsibility to everyone connected with the Toughbook and Toughpad brand that will
reach 20 years old in 2016. This will be followed by Panasonic’s 100 year anniversary in 2018.