The document discusses industry best practices for advertising real-time passenger information systems (RTPIS) after implementation. It recommends using multiple communication channels, both traditional and digital, to ensure widespread adoption by the public at minimal cost. These include print materials like brochures and mailers, bus stop signage, social media platforms, websites, videos, and developer resources. Several case studies are provided of transportation agencies that effectively used combinations of these outreach methods.

1. Getting the Word Out About Your New RTPIS:
Industry Best Practices in the Advertisement of RTPI Systems After Implementation
Thomas Noyes
Director of Business Development, NextBus, Inc. (A Cubic Company)
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2. Your RTPIS Is Ready To Go Live, Now What?
• Post-implementation communication and
outreach with the riding public is essential to
the success of any real-time passenger
information system.
• Industry best practices use all available
communication channels – social media as
well as traditional advertising through both
print and electronic formats.
• What can transport operators do to ensure
widespread adoption of this new technology
by the public at a minimal cost?
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3. Types of Outreach
• Traditional Print Advertising
– Mailers
– Brochures
– Wallet Cards
• Bus Stop Signage
– Metal Signs
– Paper Inserts
• Social Media
– Facebook/Google+/LinkedIn
– Twitter
– Vine
– Pinterest
– Delicious/StumbleUpon
– Digg/Reddit
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• Videos/YouTube/Flickr
• Websites
• Developer Involvement/Hackathon
• App Showcase
• QR Codes
• RFID and NFC Tags

4. WMATA: Print Advertising
Washington, District of Columbia
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5. LACMTA: Signage & Wallet Cards
Los Angeles, California
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6. LACMTA: Video
Los Angeles, California
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7. MBTA: App Showcase & Developer Resources
Boston, Massachusetts
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8. OmniTrans: Website & Brochure
San Bernardino, California
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9. Radford Transit: Signage & Website
Radford, Virginia
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10. Radford Transit: Video
Radford, Virginia
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11. HDPT: Signage & Brochure
Harrisonburg, Virginia
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12. CyRide: Signage & Wallet Cards
Ames, Iowa
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13. BONGO: Social Media & Signage
Iowa City, Iowa
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14. Questions? Thank You!
Thomas Noyes
Director of Business Development, NextBus, Inc. (A Cubic Company)
tnoyes@nextbus.com 5900 Hollis Street, Suite X
+1 (415) 350-8865 Emeryville, California 94608 USA
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