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20 Entrepreneurial truths I’ve learned overthe last 20 years running a business Russell@RussellWhite.com
Jump in with both feet – you can’t take a flying leap with one foot on the ground. Russell@RussellWhite.com
Don’t drink your own KoolAid no matter how tasty you make it. Russell@RussellWhite.com
Embrace technology – old solutions don’t solve new problems. Russell@RussellWhite.com
An airplane works hard to get off the ground but it still needs fuel to stay in the air – never stop fueling your business. Russell@RussellWhite.com
Most colleagues will agree with your idea.  Find the one who will challenge you to create something even better.  Russell@RussellWhite.com
Sometimes you have to ask someone outside of the family whether your baby is ugly or not. Russell@RussellWhite.com
Stale information is like stale bread – no one is interested. Always be relevant. Russell@RussellWhite.com
Distractions become more attractive the longer you are in business. Keep a laser focus. Russell@RussellWhite.com
You are going to face all-in moments. Take the risk,it wins most of the time.  Russell@RussellWhite.com
You can recover from bad beats – if you want it badly enough. Russell@RussellWhite.com
You can’t shoot pool with a scared stick… and you can’t run a business worried about money. Russell@RussellWhite.com
Every time your eyes are focused on the competition they aren’t focused on your business. Russell@RussellWhite.com
At each new level you reach, you become the rookie again. Russell@RussellWhite.com
Be decisive. Opportunities are not lost, they are discovered by someone else.  Russell@RussellWhite.com
Courage and determination are more important to success than a college degree.  Russell@RussellWhite.com
Experimenting isn’t just for lab rats Russell@RussellWhite.com
In tough times, you have to be able to bounce.  Russell@RussellWhite.com
There is no other way to say this…
Expect to face at least one serious “Oh Shit” a year. Russell@RussellWhite.com
As long as you love it, it’s not work.  Russell@RussellWhite.com
Finally, you know you are an entrepreneur when a bad day working for yourself is better than a good day working for someone else. Russell@RussellWhite.com

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20 entrepreneurial truths

  • 1. 20 Entrepreneurial truths I’ve learned overthe last 20 years running a business Russell@RussellWhite.com
  • 2. Jump in with both feet – you can’t take a flying leap with one foot on the ground. Russell@RussellWhite.com
  • 3. Don’t drink your own KoolAid no matter how tasty you make it. Russell@RussellWhite.com
  • 4. Embrace technology – old solutions don’t solve new problems. Russell@RussellWhite.com
  • 5. An airplane works hard to get off the ground but it still needs fuel to stay in the air – never stop fueling your business. Russell@RussellWhite.com
  • 6. Most colleagues will agree with your idea. Find the one who will challenge you to create something even better. Russell@RussellWhite.com
  • 7. Sometimes you have to ask someone outside of the family whether your baby is ugly or not. Russell@RussellWhite.com
  • 8. Stale information is like stale bread – no one is interested. Always be relevant. Russell@RussellWhite.com
  • 9. Distractions become more attractive the longer you are in business. Keep a laser focus. Russell@RussellWhite.com
  • 10. You are going to face all-in moments. Take the risk,it wins most of the time. Russell@RussellWhite.com
  • 11. You can recover from bad beats – if you want it badly enough. Russell@RussellWhite.com
  • 12. You can’t shoot pool with a scared stick… and you can’t run a business worried about money. Russell@RussellWhite.com
  • 13. Every time your eyes are focused on the competition they aren’t focused on your business. Russell@RussellWhite.com
  • 14. At each new level you reach, you become the rookie again. Russell@RussellWhite.com
  • 15. Be decisive. Opportunities are not lost, they are discovered by someone else. Russell@RussellWhite.com
  • 16. Courage and determination are more important to success than a college degree. Russell@RussellWhite.com
  • 17. Experimenting isn’t just for lab rats Russell@RussellWhite.com
  • 18. In tough times, you have to be able to bounce. Russell@RussellWhite.com
  • 19. There is no other way to say this…
  • 20. Expect to face at least one serious “Oh Shit” a year. Russell@RussellWhite.com
  • 21. As long as you love it, it’s not work. Russell@RussellWhite.com
  • 22. Finally, you know you are an entrepreneur when a bad day working for yourself is better than a good day working for someone else. Russell@RussellWhite.com