1. “Today, when the world is running at a click,
are you lagging behind?”
rupali.diwan1990@gmail.com

2. “How about a website,
the perfect runway for your brand
to take off and reach out to the world?”

3. A website that:
– Is a touch-point to interact directly with your TG
(Target Group)
– Let’s you display your products and services, in detail
– Acts as an online database of your company
information
– Invites feedback directly from your TG
– Does Buying, Selling, Resolving and much more
Thus, connects your brand and your TG seamlessly

4. “Objective derived, is website arrived”
• To begin well, it’s imperative to chalk out the
objective clearly:
– Well thought-out purpose
– Short-term and long-term targets/ vision
– Your TG and the expected response/ action from
them
– Calculated projections of traffic (number of
hits, visits in a day/week/month)
– Plan of action for sustenance

5. “Let’s face it…”
Website is the face of your brand, always expressing on its
behalf.
Hence, it’s important that:
• the look and feel,
• the colours,
• the language,
• the tone,
• the font, etc.
…are consistent with your brand ethos.

6. “How well it connects, depends on how friendly it
gets“
A website must be user-friendly and engaging.
The perfect User Interface (UI) comes through:
• Uncluttered Site Information Architecture
• Creative design
• Stylized content
• Innovative, Intuitive and Effortless Navigation
and…

7. The ideal UI Structuring/Design process goes evolved
thought processes such as P-E-T:
• Persuasion – to take action
• Emotion – to initiate a relationship
• Trust – to assure authenticity

8. “Yes, it’s the other way round!
A reaction is followed by an action”
Once your website brings a smile on the user’s face, is when
he is ready to take the action –
Register/Buy/Like/Comment/Forward/Share/Suggest…
so on and so forth.
Thus, it’s vital to have a ‘Call for Action’ (CFA) that is
consistent with your already defined objective.

9. “W3C Compliance!
For your website to get more attractive and
trustworthy”
Next level:
• Powerful Web Apps - 3D/Videos/Heavy Graphic
• Secure access
• Television and other Web Apps on mobile devices
• Universal access to your website

10. “Behind every successful man, there is a woman,
and behind every popular website, there is SEO”
Search Engine Optimization (SEO) comprises
• Keywording
• Back links
• Linkbaiting
• Nodes
• Title tagging… and much more.
that let you land among the first few search results of
popular search engines.

11. “Use technology to attract community”
In addition to the website, Social Media Marketing (SMM):
• Creates additional touch-points through
Facebook, LinkedIn, Twitter and the likes
• Helps maintain your identity and presence on various
social media platforms
• Provides more platforms for customers to connect with
the brand directly

12. “A child needs to be nurtured and monitored
constantly so that it doesn’t lose its way...
Same goes for your website!”

13. Hence, it helps to arm your website with:
• Constant backend support
• Regular information upgrade
• Security against bugs and other threats
• Possibility of more relevant keywording

14. Created by,
Rupali Diwan
Web Expert, Digital Division,
Mumbai, Maharashtra
(rupali.diwan1990@gmail.com)