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Semantics

              plural of se·man·tics (Noun)
       Noun: The branch of linguistics and logic concerned with meaning.

The meaning of a word, phrase, sentence, or text: "such quibbling over semantics may seem petty stuff".
                                      Synonyms: semasiology
just one name:   Mercury




                   The Problem:   Ambiguity
State of the Art   Information Retrieval
a Public Secret of   Answering Engines




         Nerd:             can a can cancan?
         Search Engines:    jibber jabber

         Evi:              No.
is this     Artificial Intelligence


“
A Semantic Web is not Artificial Intelligence
            The concept of machine-understandable documents does not imply some magical artificial intelligence
which allows machines to comprehend human mumblings.

            It only indicates a machine's ability to solve a well-defined problem by performing well-defined
operations on existing well-defined data.

          Instead of asking machines to understand people's language, it involves asking
people to make the extra effort.

                                                                                                     ”
an era of   Linked Data
powered by standards like                    RDFa
<html prefix="dc: http://purl.org/dc/elements/1.1/" lang="en">

  <head>
   <title>John's Home Page</title> <base href="http://example.org/john-d/" />
   <meta property="dc:creator" content="Jonathan Doe" />
   <link rel="foaf:primaryTopic" href="http://example.org/john-d/#me" />
 </head>

 <body about="http://example.org/john-d/#me">

  <h1>John's Home Page</h1>

  <p>My name is
   <span property="foaf:nick">John D</span>
   and I like <a href="http://www.neubauten.org/" rel="foaf:interest" lang="de“> Einstürzende Neubauten</a>.
  </p>

  <p> My
   <span rel="foaf:interest" resource="urn:ISBN:0752820907">favorite book is the inspiring
     <span about="urn:ISBN:0752820907"><cite property="dc:title">Weaving the Web</cite> by
     <span property="dc:creator">Tim Berners-Lee</span>
    </span>
   </span>
  </p>

 </body>

</html>

                                                                                                               source   Wikipedia
problem with the web:   Unstructured Data

Semantic Disambiguation                  vs




Entity Extraction




Sentiment Analysis


                                               source   OpenCalais & Sentiment140
budding thoughts..




 OpenGraphProtocol / RDFa / OWL based

         Data exchange service contracts
                if data source providers are standards compliant,
                the heavy work of data curation can be cut down drastically
                ensuring quality assurance and cost saving!

         Web page rendering
               future (HTML5) browsers can activate special features atop
               DOM elements to make the site experience richer beyond imagination



 Social Media Analysis

        Market Research
               with new products tailored around unstructured data analysis can help
               client firms predict/forecast/target relevant segments
               and tailor marketing optimally.
biggest challenge: I18N




The seed that we planted in this man's mind
         may change everything.
                                              -Cobb, Inception

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The branch of linguistics and logic concerned with meaning

  • 1. Semantics plural of se·man·tics (Noun) Noun: The branch of linguistics and logic concerned with meaning. The meaning of a word, phrase, sentence, or text: "such quibbling over semantics may seem petty stuff". Synonyms: semasiology
  • 2. just one name: Mercury The Problem: Ambiguity
  • 3. State of the Art Information Retrieval
  • 4. a Public Secret of Answering Engines Nerd: can a can cancan? Search Engines: jibber jabber Evi: No.
  • 5. is this Artificial Intelligence “ A Semantic Web is not Artificial Intelligence The concept of machine-understandable documents does not imply some magical artificial intelligence which allows machines to comprehend human mumblings. It only indicates a machine's ability to solve a well-defined problem by performing well-defined operations on existing well-defined data. Instead of asking machines to understand people's language, it involves asking people to make the extra effort. ”
  • 6. an era of Linked Data
  • 7. powered by standards like RDFa <html prefix="dc: http://purl.org/dc/elements/1.1/" lang="en"> <head> <title>John's Home Page</title> <base href="http://example.org/john-d/" /> <meta property="dc:creator" content="Jonathan Doe" /> <link rel="foaf:primaryTopic" href="http://example.org/john-d/#me" /> </head> <body about="http://example.org/john-d/#me"> <h1>John's Home Page</h1> <p>My name is <span property="foaf:nick">John D</span> and I like <a href="http://www.neubauten.org/" rel="foaf:interest" lang="de“> Einstürzende Neubauten</a>. </p> <p> My <span rel="foaf:interest" resource="urn:ISBN:0752820907">favorite book is the inspiring <span about="urn:ISBN:0752820907"><cite property="dc:title">Weaving the Web</cite> by <span property="dc:creator">Tim Berners-Lee</span> </span> </span> </p> </body> </html> source Wikipedia
  • 8. problem with the web: Unstructured Data Semantic Disambiguation vs Entity Extraction Sentiment Analysis source OpenCalais & Sentiment140
  • 9. budding thoughts..  OpenGraphProtocol / RDFa / OWL based  Data exchange service contracts if data source providers are standards compliant, the heavy work of data curation can be cut down drastically ensuring quality assurance and cost saving!  Web page rendering future (HTML5) browsers can activate special features atop DOM elements to make the site experience richer beyond imagination  Social Media Analysis  Market Research with new products tailored around unstructured data analysis can help client firms predict/forecast/target relevant segments and tailor marketing optimally.
  • 10. biggest challenge: I18N The seed that we planted in this man's mind may change everything. -Cobb, Inception