The document discusses semantics, which is the branch of linguistics concerned with meaning. It talks about how semantics relates to the meaning of words, phrases, sentences and texts. It also provides synonyms for semantics, such as semasiology.
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
The branch of linguistics and logic concerned with meaning
1. Semantics
plural of se·man·tics (Noun)
Noun: The branch of linguistics and logic concerned with meaning.
The meaning of a word, phrase, sentence, or text: "such quibbling over semantics may seem petty stuff".
Synonyms: semasiology
4. a Public Secret of Answering Engines
Nerd: can a can cancan?
Search Engines: jibber jabber
Evi: No.
5. is this Artificial Intelligence
“
A Semantic Web is not Artificial Intelligence
The concept of machine-understandable documents does not imply some magical artificial intelligence
which allows machines to comprehend human mumblings.
It only indicates a machine's ability to solve a well-defined problem by performing well-defined
operations on existing well-defined data.
Instead of asking machines to understand people's language, it involves asking
people to make the extra effort.
”
7. powered by standards like RDFa
<html prefix="dc: http://purl.org/dc/elements/1.1/" lang="en">
<head>
<title>John's Home Page</title> <base href="http://example.org/john-d/" />
<meta property="dc:creator" content="Jonathan Doe" />
<link rel="foaf:primaryTopic" href="http://example.org/john-d/#me" />
</head>
<body about="http://example.org/john-d/#me">
<h1>John's Home Page</h1>
<p>My name is
<span property="foaf:nick">John D</span>
and I like <a href="http://www.neubauten.org/" rel="foaf:interest" lang="de“> Einstürzende Neubauten</a>.
</p>
<p> My
<span rel="foaf:interest" resource="urn:ISBN:0752820907">favorite book is the inspiring
<span about="urn:ISBN:0752820907"><cite property="dc:title">Weaving the Web</cite> by
<span property="dc:creator">Tim Berners-Lee</span>
</span>
</span>
</p>
</body>
</html>
source Wikipedia
8. problem with the web: Unstructured Data
Semantic Disambiguation vs
Entity Extraction
Sentiment Analysis
source OpenCalais & Sentiment140
9. budding thoughts..
OpenGraphProtocol / RDFa / OWL based
Data exchange service contracts
if data source providers are standards compliant,
the heavy work of data curation can be cut down drastically
ensuring quality assurance and cost saving!
Web page rendering
future (HTML5) browsers can activate special features atop
DOM elements to make the site experience richer beyond imagination
Social Media Analysis
Market Research
with new products tailored around unstructured data analysis can help
client firms predict/forecast/target relevant segments
and tailor marketing optimally.