About "Globus" and its strategies...

1. A MARKET SURVEY ON THE
BRAND

2. CONTENTS
• An overview on Globus
• About its Brand ambassadors
• Tagline and Logo
• 7 P’s of Marketing
• Product Life Cycle
• Segmentation, Targeting and
Positioning
• Print Ads ( Promotion )
• Visit to Globus stores

3. ABOUT GLOBUS..
(Overview)
• Launched in January 1998, Globus is a
part of the Rajan Raheja group.
• The company opened its first store in
1999 at Indore followed by the launch of
its second store in Chennai (T-Nagar).
• The flagship store in Mumbai was opened
on 1st November 2001
• As of May 2008, Globus has opened its
24th Store in Nagpur and the journey
continues...

4. SOME CELEBS
PROMOTING GLOBUS
(Soha Ali Khan) (Kareena Kapoor)

5. Globus was also Promoted by
Amrita Arora and Kunal Kapoor

6. The Globus has a logo which has
Globus written in a simple way yet
shows a stylish font and defines being
trendy. It has a background color
which is green and defines a new color
every time.
LOGO OF GLOBUS

7. “FASHION FOR A CHANGING
WORLD”
TAGLINE OF GLOBUS
 “Globus Stores Pvt. Ltd. was formed
to contribute in the revolution
sweeping the retail industry.
 Achieve customer delight by offering
quality products and services through
a process of continuous innovation
and adaptation.”

8. 7 P’s OF MARKETING

9. Product
‘The' iconic youth fashion brand in India.

10. Product
 Handbags from La Belle and Carlton
London.
 Footwear from Enroute and Carlton
London.
 Accessories from Globus.
 Kids wear from Daffodils, Lilliput,
Barbie, Catmoss and Ruff.
 Mens wear from Flying machine,
Spykar, Indian Terrain, Provogue, US
Polo, Pepe Jeans, Mufti and Proline.

11. Price
Affordable garments that are
trendy and fashionable and keeps
pace with the changing trends.

12. Place
 Globus has currently 25 stores
across 14 cities and towns in
India.
 It wants to establish Globus as
synonym for young and trendy
fashion and therefore it has
many more stores to come.

13. Promotion
 Globus promotes through
newspaper, magazines
and hoardings
 Along with fashion weeks
and kareena kapoor
endorsing the brand and
also its summer, winter
collections and sale.

14. People
 Globus emphasizes and values its
consumers the most.
 At the same time it makes it staff
highly trained so that they can give
assistance to the people.
 It lays stress on long term relations.
And thus value each and everyone
associated to them.

15. Process
 The focus of Globus is always on
maintaining an edge in fashion and
to keep sharpening their offerings.
 Thus they try and adopt a process
which is full of research and
innovation that best serves the
customers.
Example: Jeggings

16. Physical Evidence
 Globus believes on the saying,
“product gets the customer to your
store the first time, but service
ensures he comes back again”
 Thus it ensures quality services to
the customers.

17. PRODUCT LIFE CYCLE

18. Product Life Cycle
 Globus is a brand which is still
growing and also updating different
kinds of brands in its stores.
 It has done with its introduction
stage by heavily promoting itself
and is now trying to handle the
competition in market.

19. SEGMENTATION,
TARGETING AND
POSITIONING

20. Segmentation
 Demographic:
The demographic market share age
group 18-25 years also 25-35 years of
age group(both male and female).
 Geographic:
It covers share of young boys and girls
which makes up 65% of the
population.

21. Targeting (consumers)
 Core target group is 18-25 years
old boys and girls.
 Also 25-35 years old men and
women as extended target since
all want to look young.

22. Positioning
 Youth fashion brand.
 Strive to provide trends from
across the world to match the
lifestyle and global inspirations of
the youth at affordable prices.
 Stylish and trendy.

23. PRINT ADS IN
NEWSPAPERS

26. The globus ads are usually found in
newspapers stating the latest collections
and discounts.
It has kareena kapoor with the latest
collection.
Also ads are found in huge banners in
malls, hoardings and magazines.
ABOUT THE ADS

27. A VISIT TO GLOBUS
TGIP MALL

29. VISIT TO ETERNITY
MALL. NAGPUR

31. VISIT TO SOUTH
EXTENSION II, DELHI