2. Our short film needed to have a poster and a double page spread
which will help advertise our film to the intended target audience.
They needed to be created so they are aimed at the right target
audience which is young and older generation whilst still using
the codes and conventions of how Greek films have created their
posters.
Because of our film is the sub-genre ‘Parody’ I have to research
films that have based movies on ancient Greeks classic and
created posters for them. This will give me an insight into
understanding how they are created and how to portray the
poster for example if I use an actor on the poster what their facial
expression should be and what kind of font should be used for the
title.
During the filming and editing of the short film I done my
research on films that re-enacted classic Greek myths on films like;
‘Meet the Spartans’ and ‘Gladiator’. So to help me create my
poster I’ve done research into how these have been constructed to
target their audience and help me construct my own poster.
4. The tagline at the top is also
important because it stands out to the
The tagline at the audience which the creators are
top of the poster is trying to make it a memorable tagline
also significant so the audience are familiar with the
because they help movie and the use of the ‘White bold
sell the movie to the colour font’ is also important because
intended target every other colour on the poster is
audience and set dark and that’s the lightest which
the direction for the stands out to the audience.
selling product.
The title of poster is in By the designer of the poster
bold font and gold text making the title bold and in
colour to make it stand gold font colour this
out to the audience. automatically stands out to the
users letting know this is the
focus of poster to let them
know what the movie is called.
5. At the top is the tagline the positioning is well positioned which is
effective as it stands out at the top of the poster which will
immediately catch the audiences eye. Also by adding in the tagline
gives the audience an insight into what the movie is about.
By them adding the tagline at the top helps them sell the product to the
audience because of how effective it is because they are giving a brief
insight into film by saying “The bigger the hit the harder they fall” this
lets the audience know that the film will contain some sort of violence.
Once I proceed to create my poster I will use the tagline idea to make the
poster stand out to the audience that will attract them. I’ll make the
tagline a reasonable size so it stands out on the page but also make sure
it doesn’t overshadow anything else on the page.
The title of movie ‘Meet The Spartans’ which is placed right
underneath the image is also important and effective because on
the whole poster the title is in a bold gold font which will stand out
to the audience and let them know what the movie is called. The
title on my poster will have similar features as being a classic
Greek reincarnation I’ll make the title stand out on the poster so
the target audience knows the title of the movie.
6. The main image of the poster is The poster has used the tagline and
a wide shot which is used to image successfully because they are
show all the characters in the linked the tagline says, “The Bigger
movie and portray all the cast The Hit The Harder They Fall” and the
body language on the poster. main shows two people falling into a
The image shows that the black hole which gives the audience
movie is a parody of the movie an idea of what to expect in the movie.
‘300’ two of the main characters This is a useful feature which I can
at the front, Sean Maguire who use on my poster which will give the
plays ‘Leonidas’ and Carmen audience an little insight into the
Electra who plays ‘Queen short movie.
Margo’ shows the body
language of the poster as
Leonidas facial expression is
him shouting and Queen Margo
she is standing seductively
which lets the audience know
the movie is a parody due to the
fact the real movie being more
serious. Also the effect of
having the full cast on the
screen allows the audience to
know that it’s a parody movie
as ‘Ghost rider’ is on the poster
also. When choosing a main
image for my poster I need to The colour coordination used is
consider the codes and effective as none of the colours clash
conventions of parody movies with each other this is useful because
as I have to keep it in line my it allows everything to stand out on
photograph shall portray the the poster which will attract the
cast and movie to emphasise to audience. When creating my poster
the audience is a parody. I’ll choose colours which do not clash
and will attract the audience for me to
have a useful poster.
7. This is the second poster I researched for my
ancillary task, “Clash of The Titans” this isn’t a
parody but relates to the Greek mythology.
8. The use of a medium long shot This poster of ‘Clash of the
allows the audience to see the Titans’ is majorly different to
depth of the poster. The use of a the previous poster I
medium shot of the main researched which was ‘Meet
character allows the audience to the Spartans’. This poster is
concentration of his facial more intense the colours used
expressions and it links to the are more solid and darker
sword. The designers have use the which would attract an older
input of the sword to express the target audience. The use of the
facial expression because it shows sword shows the creators were
that this movie is serious and aiming the poster at a older
intense because of ‘Yelling’ audience who enjoy fighting
expression has on his face scenes in a movie.
screaming to the sky with his fist
in the air like he’s won the battle
this allows the audience to know
there’s a war pending in the
movie.
The designers of the poster have
used some useful techniques
and features which could be
useful for me when I’m creating
my poster because it will allow
me to draw in my intended
target audience also the major
tagline which will be at the top
I’ll be able to make it stand out
to the audience to attract them
and the colour scheme needs to
be able to match emphasis of the
poster.
9. The bottom tagline is a useful
marketing feature because this
draws in the target audience
because the word ‘Clash’ lets
the audience know what they
should expect a clash during the
movie.
This is a useful feature that I can
use because this allows me to put
across a little message to the
audience that gives them an insight
into the short movie.
The title on the poster is a also useful feature because of
how it is set across the page. The bold font is useful
because it stands out to the audience with the useful
light colour as the background is dark. The title being in
the centre allows the audience to establish that is the
movie title this is useful because this will allow me to
make my title stand out so it doesn’t get mix up with any
other text on the poster which can be mistaken for the
title.
10. Both the posters I chose for research used important features to come within
reach of the target audience through images used and the font style and
colour used. The use of the main images on the both posters allowed the
audience to know who was in the movie and who the main characters of the
movies were. Also the useful tagline which were memorable and useful
towards the audience which gave them a small insight into the movie and
what to expect.
All the features used in the two posters I will need to take into consideration
and use some of these features as it will allow me to get attract my target
audience easier and keep in line with some of the codes and conventions but
challenge it at the same time.
