The document discusses strategies for using social media in hospital public relations. It recommends first establishing an audience on social networks like Facebook and Twitter before broadcasting messages. It also stresses that social media requires a significant time investment and that organizations should consider outsourcing if they can't commit the necessary time. The document provides examples of key social media platforms and questions to help set goals and measure return on investment.

1. 2010 HAP Public Relations Conference The Business Case for Hospital Social Media Program 21 October 2010

14. Questions