2011-7-24 by Roy Lin 為什麼做設計賺不了錢？設計師真的是賠錢的行業嗎？你知道有些刻板印象和態度害慘了設計師嗎？這次將分享敝人在學校學到的一些設計公司的經營方法和態度，準設計從業人員必須來聽聽不然你又會掉入這悲慘的輪迴...。 活動錄影： http://www.youtube.com/user/MacRoy74918?feature=mhee#p/u/17/FAkfqYM_GMA https://www.facebook.com/interXdesign 設計X跨界 (Inter X Design)　是一個不同領域設計人交流的平台，將不定期舉辦設計跨界交流活動。

1. 聽說領導一個(建築)設計公司有些小撇步… Tips For Leading A Design Firm 7/24 Roy Taipei

2. Source from GSDcourse: LEADING A DESIGN FIRM Brian Kenet Richard Jennings Thank You, Brian, Richard! © 2011 Richard W. Jennings, FAIA

3. GOOD DESIGN vs. EARNING MONEY?

4. 有些事必須先知道… About the Business

5. YOU!

6. Cost of Design Ability to impact Cost & Function Design Effort/Effect Pre-Design Schematic Design Design Development Construction Documents Agency Permit / Bidding Construction

7. Cost of Design Ability to impact Cost & Function Traditional Design Effort/Effect Pre-Design Schematic Design Design Development Construction Documents Agency Permit / Bidding Construction

8. Cost of Design Ability to impact Cost & Function ? Traditional Design Effort/Effect Pre-Design Schematic Design Design Development Construction Documents Agency Permit / Bidding Construction

9. Cost of Design Ability to impact Cost & Function Integrated Project Delivery (IPD) Traditional Design Effort/Effect Pre-Design Schematic Design Design Development Construction Documents Agency Permit / Bidding Construction

10. SD 15% DD 20% CD 40% Bid 5% CA 20% Design Bid Build

11. SD+DD+CD 75% Bid 5% CA 20% Design Bid Build

12. Out of business every 6 months… Fee Time

13. Out of business every 6 months… Fee Market… Market… Market! Time

14. © 2011 Richard W. Jennings, FAIA

15. CLIENT 關於業主…

16. How do our clients think of us?

17. Source: 2007 AIA Client Perception Survey © 2011 Richard W. Jennings, FAIA

18. Source: 2007 AIA Client Perception Survey © 2011 Richard W. Jennings, FAIA

19. Source: 2007 AIA Client Perception Survey © 2011 Richard W. Jennings, FAIA

20. Source: 2007 AIA Client Perception Survey © 2011 Richard W. Jennings, FAIA

21. Source: 2007 AIA Client Perception Survey © 2011 Richard W. Jennings, FAIA

24. MARKETING 關於行銷…

25. Marketing Tools?

26. Articles Direct Mail/Email Marketing Tools? Speeches Networking Small Seminars Community Activities Publicity Cold Calls Brochures/Websites

27. Most effective Small Seminars Speeches Articles Community Activities Networking Publicity Brochures/Websites Direct Mail/Email Cold Calls Less effective © 2011 Richard W. Jennings, FAIA

28. Tips for Marketing: -Get and stay close to clients who build -Pursue work from Repeat client -Best marketing is One-On-One - Work best when it's a Demonstration - Brochures and mass mailing DO NOT get jobs - Get the client to Talk to you about his/her needs before you start "SELLING" -Market Plan! Executive Summary Goals of the Firm SWOT Analysis (Strength, Weakness, Opportunity, Threats) Market Trends Objectives and Strategy Action Plan

29. FINANCE 關於錢錢…

30. After all, it’s a BUSINESS…

32. Do you want to be appropriately rewarded for your talent, skill, education? Many design firms who do great work are weak from a financial perspective

33. Your clients are likely to be shrewd and savvy – so you should be too!

40. Richard的小故事

41. CULTURE 關於文化…

42. Personality is to people is what Culture is to a firm

43. From some design firms' website: "Our culture is our brand. It differentiates us from the pack" "Our culture is a product of how we treat and respect each other..." "How we hold personal and professional satisfaction as priority..." "How we share and communicate, and how we encourage all to give back to our profession and the community..." "Recruitment of outstanding people is always our desire, retention of those people is our success." But, what do these statement really tell us about the firm? Are they true or just words?

44. Roger Goldstein, FAIA Intentionally mixing teams from one project to the next is an integral part of his firm's culture. ...Encouraging a design team to "spend a few days developing a bunch of ideas that may or may not be workable" is not only intriguing for pushing the design envelope but contributes to a culture of innovation.

45. David Kelly, IDEO The brainstorming process - "enlightened trial and error" and "focused chaos" - is part of the IDEO culture... They don't get too attached to their first few design ideas...They know they will change and improve... The final design has benefits from a series of explorations and perspectives... The internal competitive environment can push outcomes to new heights...

46. Michael Ryan, EDI The physical environment of an office can reflect and influence its culture. Something as simple as a big open space-no special offices, no closed doors, and no cubicles-promotes an atmosphere of shared experience, mutual respect, and casual exchange...

48. Leader and New firms: - When you start a firm, there is no culture - Founders and leaders of design firms set the culture - Culture evolves as a firm succeeds and grows - Leaders must understand how to manage culture

49. Advice for Leaders: - Set a due, ask yourseld how well you can begin to understand the culture in which you are embeded. - If you are a leader of a design firm, everything you say, do and belive will affect the culture of the firm

50. Thank You!

51. 聽說領導一個(建築)設計公司有些小撇步… Tips For Leading A Design Firm 7/24 Roy Taipei