1. Weezer – Undone
Music video, digipack and advert
Roxi, Will, George and Liz

2. The band we have chosen to use is Weezer. We feel that
Weezer are a very conventional rock band but carry some
genre-challenging elements when it comes to their videos.
This can be seen in the song Buddy Holly where the band
re-enacts a scene in happy days (Synergy) and the song
we’ve chosen Undone – The Sweater Song, where the
entire video has been done in one shot. This gives us the
opportunity to create a digipak for a very-conventional band
which also allows us to experiment and be creative with the
video itself.

3. Our average target audience member is a male teenager,
between the ages of 16 and 19 as this was the average age
given by people who answered our survey. They are fans of
alternative, indie and rock music, as these genres are all fairly
similar and were the genres that the most amounts of people
who took the survey said they liked. Of the people we surveyed,
most people answered that they watch 0-4 music videos a week,
so our average audience member would not be a person who
watches loads of music videos, but when they do they do not
mind whether or not a music video has a storyline. They do not
like music videos to outlast the length of the song, and they like
music videos to have comical and humorous aspects, as well as
video of live performance of the song. From the survey
responses it would appear that our average target audience
member would be interested in watching a music video if there
was something unique or special about it that would appeal to
them. Examples of bands that they listen to are Weezer and
Radiohead.

4. Begins with a girl giving the main character of the video her
phone number. As the boy is walking through town he
drops it without realising. He feels a tug on the end of his
wrist, it is his sweater unravelling (alluding to the title and
lyrics of the song). The boy finds that the string is leading
him somewhere so he follows it. This whole process is
broken up with shots of the band performing and ‘messing
around’ within the performance space. The string
eventually leads to the room where the band have been
playing, and the boy enters the room just after the band
have left. The girl’s number is hanging on the microphone
stand at the end of the string.

5. 1st draft Rough prototype
Outside Outside
Inside Inside

6. Crew: Cast:
Shooting Schedule George Howard Isaac Whiting
Client: Weezer Will Hirst Will Hirst
Project: Undone – The Sweater Song Elizabeth Oxby Lachlan Mackay
Roxannah Linklater Jack Rientoul
Day 1 – January 17th
Time Activity Location Cast/Crew Resources Shots
12:20– 13:20 Shooting end York College All crew and Camera, 10 +
scene (Jack green screen Jack needed Tripod,
finds the room Instruments,
phone Paper, Wool
number)
13:20- 16:20 Shooting York College All crew and Camera, 25 +
(or earlier) band scenes green screen band Tripod,
room members Instruments
Day 2 – January 18th needed
Time Activity Location Cast/Crew Resources Shots
9:00- 12:00 Shooting York City All crew and Camera, 25 +
following Centre Jack needed Tripod,
thread Jumper,
scenes Wool, Paper,
Payphone
14:00- 15:00 Shooting George’s George Camera, 10 +
‘awakening’ house/travelli Howard and Tripod,
sequence ng to town Jack Rientoul Jumper,
Food,
Crockery etc.

7. Centre of York/ by the river:
Green Screen Room:

12. The idea works because we are combining conventional,
genre-specific elements with some unconventional ones
which gives the typical Weezer finish to our promotional
package. We have kept the typical photo-shoot album
cover and live performance of the band, but we have also
chosen to include a storyline within the video, much like
the video for ‘The Good Life’ in which the video follows the
life if a pizza delivery girl. We have chosen to follow the
conventions of Weezer’s album artwork by featuring the
band standing ‘awkwardly’ on the front cover, but have
given it a twist by including the TV.