Each member can have 2 mins to introduce themselves and share their background/experience with the group
Simply put, social media is a conversation, allowing people to connect online --. to create, share and comment on content such as: News Photos Video It can be used for compelling reasons – such as support for causes, disaster relief, as well as enhancing an organization’s public image. A very powerful communication tool that breaks down the walls between people around the world. Just remember, Its all about your story
This is NOT a fad, This is a fundamental shift in the way we communicate
The conversations are happening with or without your permission They are happening everywhere people talk
Discuss advantages of using social media
Your brand, your knowledge, your voice Be Honest Be Open Be Authentic
For Rotary, social media is important: Technology is changing how people communicate. Members have always talked to each other, now with social media we can facilitates this interaction as well as introduce it to new audiences 1. Allows RI to learn more about what interests Rotarians at the grassroots level – we can listen and learn from our members more easily. 2. We also see social media as an external communication tool where we can introduce Rotary to new audiences through inspirational stories, images and videos about the work of Rotary including potential members, younger members. 3. It provides a platform for Rotarians to connect. Lastly. Social Media increases traffic to rotary.org . This increased web traffic can provide visitors with more information about Rotary and can encourage them to become a part of Rotary Some may even say that Rotary was the original social network
Everyone should be aware of our official page on rotary.org/socialnetworking Join a network and see what we’re doing Interact with us and others start sharing Rotary’s story through video, images, news, comments. If you have an Interact or Rotaract club… invite them to be involved.
With over 120,000 Fans on Facebook, Rotary is sharing its story to new audiences. Many posts drive traffic directly to rotary.org
Follow us along with more than 95,000 others on Twitter. Look for more PR stories and tips on twitter this year
LinkedIn -- 13,264 active members in discussions
Anyone can upload images to this interactive site including images from this convention
RI Video on YouTube makes it easy to share and embed video. Currently RI has more than 100 videos posted that can be viewed and embedded to external sites
If you already have a social networking account, you should know that every news story on rotary.org comes equipped with share buttons. We have also added these share buttons to each of our press releases as well. Little steps like these… travel very far online
Global Outlook: This guide was featured in the November issue of the Rotarian magazine – as well as the 31 regional Rotary magazines filled with information and tools to better equip your club.
Rotary PR Tips reaches more than 13,000 people in 120 countries from Afghanistan to Zimbabwe. Many of the topics featured in this electronic-newsletter focus on social media and ways Rotarians can utilize it to promote Rotary
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