Is it crazy to talk about membership growth in the midst of a recession? Not according to Tony Rossell, Senior Vice President of Marketing General, Inc. As he outlined in his February, Associations Now article, The Upside of Down, “right now is perhaps the best time in recent memory to acquire new members. And organizations that are taking advantage of this are seeing remarkable returns”. But how are associations going about achieving the results that Tony talked about in the article? View his presentation to find out.

1. Membership Growth Principles: Best Practices in Membership Marketing Presented by Socious, Inc. and Tony Rossell Senior Vice President Marketing General, Inc.

14. Potential Acquisition Market Segments Former Members Like Associations Subscribers Directories

16. “ Where the Winners Meet” Research

19. Building a Value Proposition Vision Relationship Reward What separates you from all other organizations? ASAE’s Decision to Join -- research of 16,944 members and former members from 18 associations -- highlights these components of the membership value proposition.

26. As employment and consumer spending slows, manufacturing professionals are concerned. So how can you prepare for change, build your skills and position yourself for career success? See details inside... Making your Case for Membership

30. Membership Lifecycle Awareness Recruitment Engagement Renewal Reinstatement