Hotlease is a sales/lead generator for leasing and rental companies of all categories.

1. I N V E S T O R P R E S E N T A T I O N

2. Ross Rountree is a veteran sales professional with a lifetime of
automobile sales and leasing experience as well as previous
startup experience.
• Currently Internet Sales Manager at Lexus of Austin for 6
years with daily experience in lead generation and leasing.
WHO is Hotlease?
• Founder of a high-line pre-owned car business called
Rountree Motor Sports in Austin for 10 years.
• Founder of Pawnshopper.Com, a lead generator and
e-commerce site that aggregates on-line pawnshop
inventory.
• Ross knows SALES, LEAD GENERATION, SEO and LEASING.
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3. Hotlease.Com is a cloud based platform that provides lead
generation for lease and rental providers of all categories:
What isHotlease?
Hotlease is an aggregator of lease/rental providers on one site,
creating the ultimate lease MARKETPLACE
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• Vehicles
• Office Equipment
• Construction Equipment
• Appliances
• Real Estate
• Computers
• Cloud Storage / Hosting
• Medical Equipment
• Farm / Ranch
• Party Rentals
• Hunting / Fishing
• Planes / Helicopters
• Fashion
• Professional Services
• And MANY more…

4. There is currently NO aggregator of new product lease/rental
providers on the market today
Hotlease is an affordable additional channel (different venue) to
attract more of a diverse mix of on-line consumers for lease
providers
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WHY
Hotlease?
Consumers benefit from a one-stop-shop with the structured
indexing of product features and specs to support a healthy
automated cross-sell shopping experience
Lease Providers benefit from a powerful cross-marketing affect
of PLUGGING IN to a massive amount of lease offers posted on
one site driving customer engagement to each lease provider

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Capitalize on
Market Trends
The current generation is moving away from long term ownership
Technology is changing/improving constantly
Pay for the use of current products/technology, upgrade often
(GREAT for increased sales and customer retention)

7. Launch with a “Join and Post for FREE” model, then transition to a
subscription model once 500 lease providers are posting on the site,
transition to:
FREE: Join for free, listed on lease provider page by location & categories
Basic: $50/month to post Product 1 lease offer that rotates Offering
on home page
Unlimited: $195/month, UNLIMITED lease offers with performance analytics
Market value of lead generation services is $500 - $800 per month
Hotlease will offer services 70% cheaper than other lead generation sites
For enterprise clients: Integration to back end systems for automated
publishing of offers as well as “Master Manager” accounts to allow
management of corporate chain stores
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8. $195/Month Per Lease Provider = $2,340 per year
• 1,000 Lease Providers = $195,000 mo / $2.34m Yr
• 5,000 Lease Providers = $975,000 mo / $11.7m Yr
• 10,000 Lease Providers = $1.95m mo / $23.4m Yr
• PLUS Advertising Revenue
• PLUS Affiliate Marketing Programs
The Hotlease sales effort is focused on adding as many lease providers as
possible; subsequently, offering a wide array of leases cultivating a powerful
organic SEO benefit that will FUEL and DRIVE consumer traffic.
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Revenue
Potential

9. Natural and free long tail SEO by MAKE and MODEL of lease/rental offerings
creates a “feeding frenzy” for Google search bots, web crawlers and all
search engines. All for FREE, just by FILLING the site with lease offers
Google Search SEO Results
With only 35 sample leases posted on the beta site, Hotlease links to item
details are found on the first page of Google, click on active links below:
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• Xerox 4150 Lease
• Ducati Lease
• John Deere 7530 Lease
• Dell XPS Lease

10. • Aaron’s Rents with 2,200 stores
• Rent-A-Center with 3,000 stores
• Penske Automotive Group with 180
stores
• Group 1 Automotive with 280 stores
• AutoNation with 245 stores
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• United Rentals
• Nations Rents
• Xerox, HP, Dell

11. Thank You For Your Time
Join the Hotlease REVOLUTION!
Contact Ross Rountree
512.789.7189 or Ross@Hotlease.Com
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