33. Step1:
QuesEons
• What
are
the
values
or
mission?
• Who
are
your
viewers/readers/customers?
Who
will
see
your
logo?
Who
is
it
aimed
at?
• Who
is
your
compe@@on?
How
are
you
different
from
them?
34.
35. Step1:
QuesEons
• Is
there
something
specific
the
viewer
should
remember
about
the
company/ins@tu@on/
service/product
aYer
seeing
the
logo?
45. Fonts
• Hi, I’m Rosa and I’m four years old
• Hi, I’m Rosa and brides love me
• Hi, I’m Rosa and I’m WANTED
• HI, I’M ROSA AND I’D LIKE TO BE PETER