SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
Social Media for Brands
WE ARE a social media marketing

company. Working with some of the


country’s most exciting clients, we


create master strategies and


creative concepts across all


consumer touch points that


connect target audiences to a


brand’s authenticity.
BOUTIQUE SOCIAL MEDIA AGENCY

           PR AGENCIES ARE GOOD AT BROADCASTING.
            BUT THEY AREN’T GOOD AT INTERACTING.
                           ONIT IS.

OTHER AGENCIES broadcast information, facts, figures, products, and
  events.

SOCIAL MEDIA AUDIENCES aren’t looking for information. They are looking
  for interaction.

WE AT ONIT put together an integrated strategy, immerse ourselves in your
  company, and develop an authentic voice that engages audiences and
  encourages them to interact.
CONNECTING YOU & YOUR AUDIENCE
 CUSTOMIZE WEB DEVELOPMENT, CREATE SOCIAL CONTENT,
     BUILD SOCIAL GRAPHS, ENGAGE INFLUENCERS,
         SPREAD THE WORD TO YOUR AUDIENCE
Our plan is to…

• RESEARCH conversations involving you and your competitors

• CREATE a social media STRATEGY

• ENGAGE online communities on Twitter, Facebook,
 Foursquare, your blog, and other media

• IGNITE conversations which create experiences for people to
 share their lives with us

• PROLIFERATE brand awareness
RESEARCH and STRATEGY


• The web as we know it is an amalgamation of different communities. Onit and it’s Social
 Media Alchemists MINE these communities to EVALUATE conversation and brand
 awareness.

• Onit will develop a thorough RESEARCH REPORT describing the social media
 landscape within your specific industry.

• Onit will take that competitive analysis and turn it into a fully integrated SOCIAL MEDIA
 STRATEGY.
IGNITING CONVERSATIONS

• ENGAGE consumers through Facebook, Foursquare, the blogosphere, YouTube
 and the Twittersphere.

• MINE conversations about your brand, brand, aspiration, and competitors.

• MAINTAIN a consistent and engaging public image for your brand.

• COMMUNICATE in a way that resonates with consumers.

• Create content that ENGAGES INFLUENCERS

• ENCOURAGE INFLUENCERS to create content and spread the word.
“Social Media is a focus group
         on steroids”
SOCIAL MEDIA IS ON FIRE
Facebook Are you present and are people talking about you?
•  Facebook now has 630 million users, 250 million joined in 2010
•  It has topped Google as the most visited site in the United States.
•  48% of young people said they now get their news through Facebook
•  In just 20 minutes 1,000,000 links are shared

Blogs
•  The blogosphere is now 70 million + weblogs wide
•  30 of the 100 most popular websites in the world are blogs
•  70 million users in the U.S. are visiting blogs every month


Twitter Are you a part of the conversation?
•  100 million more people joined Twitter in 2010
•  It’s adding 300,000 every single day
•  55 million tweets go out every single day


Foursquare How connected are you?
•  Foursquare grew by 3,400% in 2010
•  6.5 million have now joined
•  By January 2011, there have been 382 million check-ins
FACEBOOK



Fan Pages have become secondary websites, but better…

The web of interaction that takes place within Facebook leaves endless
opportunity for extending your voice and building brand awareness.


       ONIT CAN
       • Write your engaging content
       • Interact with your fans
       • Customize your page
       • Build in ecommerce
       • Grow your fan base
Great Facebook Use For Brands
Dove has many customized pages within it’s Facebook page, ranging from
               games, to polls, to product information.
WEB & MOBILE DEVELOPMENT


• 1 out of every 13 people in the world are on Facebook. Facebook pages are becoming
 the new website. If your brand doesn’t have a strong Facebook presence, you won’t be
 able to actively engage with your fans.

• We help CUSTOMIZE YOUR CATALOGUES to put into Facebook social commerce to
 sell through Facebook or through your website.

• We customize your FACEBOOK FAN PAGE in a way that’s a true representative of
 your brand and acts as an additional web presence.

• We create TWITTER APPLICATIONS to integrate and streamline your Twitter
 Accounts.

• We create iPHONE APPLICATIONS.
WEB & MOBILE DEVELOPMENT
For Boiron USA, we customized Facebook so fans could share their story.
    With Merrell, we created a custom page to meet a global audience.
TWITTER




• Connect with influencers

• Engage influencers to interact with your brand to help spread the word
 and sky-rocket your Twitter presence

• Twitter will allow you to convey your message by interacting with users
 and promoting your brand.
Great Twitter Use For Brands
                      Kodak Co-Tweets which brings out Personalities
and closer connectivity to the audience. It also micro-targets specific audiences depending
 on their desired interests. On Kodak, there is a “Chief Blogger” and “Chief Listener” each
     with a personal feed, as well as a master feed that Tweets each of their accounts.
BLOG STRATEGY, BLOG DEVELOPMENT , BLOG OUTREACH




  ONIT CAN

  • Write your blog content
  • Develop a network of other bloggers to promote your brand
  • Hold contests to encourage audience awareness of product or brand
Great Blog Use For Brands
 The Most innovative of brands are utilizing experts to create
content rich blogs, constantly updated by a network of experts.

THE POWER OF 10: 10 experts with 10 friends = 100 blog posts.

              HOW POWERFUL IS YOUR BLOG?
FOURSQUARE


With the EXPLOSION of location based social platforms, your
brand can propel it’s presence by becoming a voice of knowledge
  and engagement by offering tips on relevant things to do and
                           places to go.
Great Foursquare Use For Brands
Brands have the opportunity to offer tips to their followers. Brisk has gotten creative
     by quoting famous pop culture icons as their featured tips on Foursquare.
Proliferating Brand Awareness




• The goal: EDUCATE and CULTIVATE a knowledgeable group of DEDICATED
 online consumers.

• Crowdsourcing: We will utilize the wisdom of crowds to innovate, create,
 produce, predict, collaborate, and engage your audience.

• By ENGAGING consumers, your brand will be assured of a PROPELLING
 PRESENSE online.

• The campaign will be generated to effectively engage both POTENTIAL
 consumers and EXISTING enthusiasts.
CHOOSE YOUR PLAN

We have different plans available to best meet your budget, needs, and audience.


SILVER- Research Report, Conversation Mining, Establish voice, Twitter, Facebook

GOLD- Research Report, Conversation Mining, Establish voice, Twitter, Facebook,      blog
outreach, Foursquare


PLATINUM- Research Report, Conversation MIning, Establish voice, Twitter,
Facebook, blog outreach, Foursquare, catalogue customization on Facebook, blog linking,
blog writing, blog strategy. multiple twitter accounts, multiple Facebook pages.
Alchemists’ Specialties




           Roni Rudell
     Digital Media Alchemist
  Ronirudell@onitmarketing.com
         P 202-258-0657
    www.OnitMarketing.com
ONIT MARKETING PORTFOLIO



• Boiron
• Smarty Had a Party
• Adam Capital
• Merrell
• iX Mixer
• Pocket Shot
• Kickstand Magazine
• Cowbells.com
• Shop.com
• Ola Loa
• JoJo Energy
• Chrome Bags
• Sketchers
• Sigg/mySigg
• Puritans Pride
• Lulan Artisans
• myEarth360
• And more…
ONIT MARKETING
http://OnitMarketing.com
Onit News and Blog
http://OnitMarketing.com/Blog/
Facebook
http://Facebook.com/OnitMarketing
Twitter
http://Twitter.com/OnitMarketing




               Roni Rudell
        Digital Media Alchemist
     ronirudell@onitmarketing.com
            P 202-258-0657
        www.OnitMarketing.com
Social Media for Brands

Weitere ähnliche Inhalte

Was ist angesagt?

Basic Practice - Social Media for Business
Basic Practice - Social Media for BusinessBasic Practice - Social Media for Business
Basic Practice - Social Media for BusinessSocial Lab
 
Social media tools for marketing retirement communities
Social media tools for marketing retirement communitiesSocial media tools for marketing retirement communities
Social media tools for marketing retirement communitiesOur Kids Media
 
A story of quality over quantity
A story of quality over quantityA story of quality over quantity
A story of quality over quantityDigitall
 
Social media & tourism
Social media & tourismSocial media & tourism
Social media & tourismgbonamie
 
Social Media And Tourism
Social Media And TourismSocial Media And Tourism
Social Media And TourismKatie Lips
 
Positioning your blog
Positioning your blogPositioning your blog
Positioning your blogwinebratsf
 
Social Media Marketing Case Study
Social Media Marketing Case StudySocial Media Marketing Case Study
Social Media Marketing Case StudyIntelliAssist
 
Spark Digital: Improved Inclusivity
Spark Digital: Improved InclusivitySpark Digital: Improved Inclusivity
Spark Digital: Improved InclusivityFalcon.io
 
New Developments in Digital Marketing
New Developments in Digital MarketingNew Developments in Digital Marketing
New Developments in Digital MarketingIndigo_Multimedia
 
Marketing goes social
Marketing goes socialMarketing goes social
Marketing goes socialKaren Yeh
 
Facebook 201 Oak Ridge Merchants Association
Facebook 201 Oak Ridge Merchants AssociationFacebook 201 Oak Ridge Merchants Association
Facebook 201 Oak Ridge Merchants AssociationAngela Shoffner McAfee
 
INTEGRATE Chicago - Hugo Pérez
INTEGRATE Chicago - Hugo PérezINTEGRATE Chicago - Hugo Pérez
INTEGRATE Chicago - Hugo PérezIMCWVU
 
Starbucks Social Media Analysis
Starbucks Social Media AnalysisStarbucks Social Media Analysis
Starbucks Social Media AnalysisRaegan Daley
 
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...
What Makes A Great Facebook Ad Campaign — Justin Kistner  (Social Fresh WEST ...What Makes A Great Facebook Ad Campaign — Justin Kistner  (Social Fresh WEST ...
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...Social Fresh Conference
 
Why your Brand Needs Social Media Marketing
Why your Brand Needs Social Media MarketingWhy your Brand Needs Social Media Marketing
Why your Brand Needs Social Media MarketingFarah Hurzuk
 
*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2Nuri Djavit
 
I League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation PlanI League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation PlanNilesh Deshmukh
 
Social Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event BuzzSocial Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
 

Was ist angesagt? (20)

Basic Practice - Social Media for Business
Basic Practice - Social Media for BusinessBasic Practice - Social Media for Business
Basic Practice - Social Media for Business
 
Social media tools for marketing retirement communities
Social media tools for marketing retirement communitiesSocial media tools for marketing retirement communities
Social media tools for marketing retirement communities
 
A story of quality over quantity
A story of quality over quantityA story of quality over quantity
A story of quality over quantity
 
Social media & tourism
Social media & tourismSocial media & tourism
Social media & tourism
 
Social Media And Tourism
Social Media And TourismSocial Media And Tourism
Social Media And Tourism
 
Scott Monty
Scott MontyScott Monty
Scott Monty
 
Positioning your blog
Positioning your blogPositioning your blog
Positioning your blog
 
Social Media Marketing Case Study
Social Media Marketing Case StudySocial Media Marketing Case Study
Social Media Marketing Case Study
 
Building Effective Partnerships with Bloggers
Building Effective Partnerships with BloggersBuilding Effective Partnerships with Bloggers
Building Effective Partnerships with Bloggers
 
Spark Digital: Improved Inclusivity
Spark Digital: Improved InclusivitySpark Digital: Improved Inclusivity
Spark Digital: Improved Inclusivity
 
New Developments in Digital Marketing
New Developments in Digital MarketingNew Developments in Digital Marketing
New Developments in Digital Marketing
 
Marketing goes social
Marketing goes socialMarketing goes social
Marketing goes social
 
Facebook 201 Oak Ridge Merchants Association
Facebook 201 Oak Ridge Merchants AssociationFacebook 201 Oak Ridge Merchants Association
Facebook 201 Oak Ridge Merchants Association
 
INTEGRATE Chicago - Hugo Pérez
INTEGRATE Chicago - Hugo PérezINTEGRATE Chicago - Hugo Pérez
INTEGRATE Chicago - Hugo Pérez
 
Starbucks Social Media Analysis
Starbucks Social Media AnalysisStarbucks Social Media Analysis
Starbucks Social Media Analysis
 
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...
What Makes A Great Facebook Ad Campaign — Justin Kistner  (Social Fresh WEST ...What Makes A Great Facebook Ad Campaign — Justin Kistner  (Social Fresh WEST ...
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...
 
Why your Brand Needs Social Media Marketing
Why your Brand Needs Social Media MarketingWhy your Brand Needs Social Media Marketing
Why your Brand Needs Social Media Marketing
 
*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2*20120228-LX_BelvedereVodka_CaseStudy_v2
*20120228-LX_BelvedereVodka_CaseStudy_v2
 
I League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation PlanI League digital pitch - Centralised Revenue Generation Plan
I League digital pitch - Centralised Revenue Generation Plan
 
Social Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event BuzzSocial Media Best Practices and Trends for Building Event Buzz
Social Media Best Practices and Trends for Building Event Buzz
 

Andere mochten auch

Yazilim Gelistirme Teknikleri Ile Yazilim Uretimi
Yazilim Gelistirme Teknikleri Ile Yazilim UretimiYazilim Gelistirme Teknikleri Ile Yazilim Uretimi
Yazilim Gelistirme Teknikleri Ile Yazilim Uretimiguest5d73617
 
Estudio: Presencia de las gestoras de fondos en las redes sociales
Estudio: Presencia de las gestoras de fondos en las redes socialesEstudio: Presencia de las gestoras de fondos en las redes sociales
Estudio: Presencia de las gestoras de fondos en las redes socialesFinect
 
Discurso Zapatero
Discurso ZapateroDiscurso Zapatero
Discurso ZapateroFinect
 
European outlook enero 2012
European outlook enero 2012European outlook enero 2012
European outlook enero 2012Finect
 
Presentacion para inversores 18012011
Presentacion para inversores 18012011Presentacion para inversores 18012011
Presentacion para inversores 18012011Finect
 
Presentación Henderson Global Invesorts - U&M Sevilla
Presentación Henderson Global Invesorts - U&M SevillaPresentación Henderson Global Invesorts - U&M Sevilla
Presentación Henderson Global Invesorts - U&M SevillaFinect
 
Presentación de resultados de Inditex Primer Trimestre 2013
Presentación de resultados de Inditex Primer Trimestre 2013Presentación de resultados de Inditex Primer Trimestre 2013
Presentación de resultados de Inditex Primer Trimestre 2013Finect
 
Allianz Global Investors: La volatilidad como clase de activo
Allianz Global Investors: La volatilidad como clase de activoAllianz Global Investors: La volatilidad como clase de activo
Allianz Global Investors: La volatilidad como clase de activoFinect
 
Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013
Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013
Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013Finect
 
Fidelity - Perspectivas para los mercados en 2014 por Dominic Rossi
Fidelity - Perspectivas para los mercados en 2014 por Dominic RossiFidelity - Perspectivas para los mercados en 2014 por Dominic Rossi
Fidelity - Perspectivas para los mercados en 2014 por Dominic RossiFinect
 
The Emerging Market fixed income opportunity
The Emerging Market fixed income opportunityThe Emerging Market fixed income opportunity
The Emerging Market fixed income opportunityFinect
 
Principales conclusiones de la reunión del BCE
 Principales conclusiones de la reunión del BCE Principales conclusiones de la reunión del BCE
Principales conclusiones de la reunión del BCEFinect
 
Social Media Banking: Fact or Fiction
Social Media Banking: Fact or FictionSocial Media Banking: Fact or Fiction
Social Media Banking: Fact or FictionFinect
 
Informe de BME
Informe de BME Informe de BME
Informe de BME Finect
 
Auditoria de Oliver Wytman sobre los bancos españoles
Auditoria de Oliver Wytman sobre los bancos españolesAuditoria de Oliver Wytman sobre los bancos españoles
Auditoria de Oliver Wytman sobre los bancos españolesFinect
 
Resultados Twitter 2T 2014
Resultados Twitter 2T 2014Resultados Twitter 2T 2014
Resultados Twitter 2T 2014Finect
 
Auditoria de Roland Berger banca española
Auditoria de Roland Berger banca españolaAuditoria de Roland Berger banca española
Auditoria de Roland Berger banca españolaFinect
 
Fórmulas de remuneración al accionista
Fórmulas de remuneración al accionistaFórmulas de remuneración al accionista
Fórmulas de remuneración al accionistaFinect
 

Andere mochten auch (19)

Yazilim Gelistirme Teknikleri Ile Yazilim Uretimi
Yazilim Gelistirme Teknikleri Ile Yazilim UretimiYazilim Gelistirme Teknikleri Ile Yazilim Uretimi
Yazilim Gelistirme Teknikleri Ile Yazilim Uretimi
 
Estudio: Presencia de las gestoras de fondos en las redes sociales
Estudio: Presencia de las gestoras de fondos en las redes socialesEstudio: Presencia de las gestoras de fondos en las redes sociales
Estudio: Presencia de las gestoras de fondos en las redes sociales
 
Discurso Zapatero
Discurso ZapateroDiscurso Zapatero
Discurso Zapatero
 
Tesoro
TesoroTesoro
Tesoro
 
European outlook enero 2012
European outlook enero 2012European outlook enero 2012
European outlook enero 2012
 
Presentacion para inversores 18012011
Presentacion para inversores 18012011Presentacion para inversores 18012011
Presentacion para inversores 18012011
 
Presentación Henderson Global Invesorts - U&M Sevilla
Presentación Henderson Global Invesorts - U&M SevillaPresentación Henderson Global Invesorts - U&M Sevilla
Presentación Henderson Global Invesorts - U&M Sevilla
 
Presentación de resultados de Inditex Primer Trimestre 2013
Presentación de resultados de Inditex Primer Trimestre 2013Presentación de resultados de Inditex Primer Trimestre 2013
Presentación de resultados de Inditex Primer Trimestre 2013
 
Allianz Global Investors: La volatilidad como clase de activo
Allianz Global Investors: La volatilidad como clase de activoAllianz Global Investors: La volatilidad como clase de activo
Allianz Global Investors: La volatilidad como clase de activo
 
Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013
Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013
Oportunidades Renta Fija Andy Wells, Fidelity, enero 2013
 
Fidelity - Perspectivas para los mercados en 2014 por Dominic Rossi
Fidelity - Perspectivas para los mercados en 2014 por Dominic RossiFidelity - Perspectivas para los mercados en 2014 por Dominic Rossi
Fidelity - Perspectivas para los mercados en 2014 por Dominic Rossi
 
The Emerging Market fixed income opportunity
The Emerging Market fixed income opportunityThe Emerging Market fixed income opportunity
The Emerging Market fixed income opportunity
 
Principales conclusiones de la reunión del BCE
 Principales conclusiones de la reunión del BCE Principales conclusiones de la reunión del BCE
Principales conclusiones de la reunión del BCE
 
Social Media Banking: Fact or Fiction
Social Media Banking: Fact or FictionSocial Media Banking: Fact or Fiction
Social Media Banking: Fact or Fiction
 
Informe de BME
Informe de BME Informe de BME
Informe de BME
 
Auditoria de Oliver Wytman sobre los bancos españoles
Auditoria de Oliver Wytman sobre los bancos españolesAuditoria de Oliver Wytman sobre los bancos españoles
Auditoria de Oliver Wytman sobre los bancos españoles
 
Resultados Twitter 2T 2014
Resultados Twitter 2T 2014Resultados Twitter 2T 2014
Resultados Twitter 2T 2014
 
Auditoria de Roland Berger banca española
Auditoria de Roland Berger banca españolaAuditoria de Roland Berger banca española
Auditoria de Roland Berger banca española
 
Fórmulas de remuneración al accionista
Fórmulas de remuneración al accionistaFórmulas de remuneración al accionista
Fórmulas de remuneración al accionista
 

Ähnlich wie Social Media for Brands

Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media PresenceBob Turner
 
Future's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredFuture's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredJohn Thompson
 
ABCs of Social Media by Marketing Maven
ABCs of Social Media by Marketing MavenABCs of Social Media by Marketing Maven
ABCs of Social Media by Marketing MavenSamantha Maven
 
Marketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight BudgetMarketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight BudgetThe Espresso Group
 
Marketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta KaganMarketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta Kagansuhailmirza
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMOriol Zertuche
 
Content Marketing: Digital's Eureka Moment
Content Marketing: Digital's Eureka MomentContent Marketing: Digital's Eureka Moment
Content Marketing: Digital's Eureka MomentPaul North
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignClosed
 
Putting Your Best Face Forward with Social Media
Putting Your Best Face Forward with Social MediaPutting Your Best Face Forward with Social Media
Putting Your Best Face Forward with Social MediaThom Fox
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingBelva Digital
 
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...iMi Associates, Inc.
 
Marketing With Blogs New England Business Expo 2009
Marketing With Blogs New England Business Expo 2009Marketing With Blogs New England Business Expo 2009
Marketing With Blogs New England Business Expo 2009WriterAccess
 
Convert Facebook Fans to Dollar Signs
Convert Facebook Fans to Dollar SignsConvert Facebook Fans to Dollar Signs
Convert Facebook Fans to Dollar Signs451 Marketing
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your BusinessMichael Rodriguez
 

Ähnlich wie Social Media for Brands (20)

Why You Need a Social Media Presence
Why You Need a Social Media PresenceWhy You Need a Social Media Presence
Why You Need a Social Media Presence
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
$ocial media marketing PPT
$ocial media marketing PPT$ocial media marketing PPT
$ocial media marketing PPT
 
Future's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewiredFuture's Katherine Raderecht at news:rewired
Future's Katherine Raderecht at news:rewired
 
PR and Social Media
PR and Social Media PR and Social Media
PR and Social Media
 
ABCs of Social Media by Marketing Maven
ABCs of Social Media by Marketing MavenABCs of Social Media by Marketing Maven
ABCs of Social Media by Marketing Maven
 
Marketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight BudgetMarketing, Advertising & PR on a Tight Budget
Marketing, Advertising & PR on a Tight Budget
 
Marketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta KaganMarketing, Advertising & PR on a Tight Budget by Marta Kagan
Marketing, Advertising & PR on a Tight Budget by Marta Kagan
 
Making Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESMMaking Sense of Internet Marketing CODESM
Making Sense of Internet Marketing CODESM
 
Content Marketing: Digital's Eureka Moment
Content Marketing: Digital's Eureka MomentContent Marketing: Digital's Eureka Moment
Content Marketing: Digital's Eureka Moment
 
YP-Week
YP-WeekYP-Week
YP-Week
 
The 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media CampaignThe 7 Elements of a Perfect Social Media Campaign
The 7 Elements of a Perfect Social Media Campaign
 
Putting Your Best Face Forward with Social Media
Putting Your Best Face Forward with Social MediaPutting Your Best Face Forward with Social Media
Putting Your Best Face Forward with Social Media
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...
Keeping Up With Social Media - Finding the Right Social Media Marketing Mix f...
 
Marketing With Blogs New England Business Expo 2009
Marketing With Blogs New England Business Expo 2009Marketing With Blogs New England Business Expo 2009
Marketing With Blogs New England Business Expo 2009
 
Convert Facebook Fans to Dollar Signs
Convert Facebook Fans to Dollar SignsConvert Facebook Fans to Dollar Signs
Convert Facebook Fans to Dollar Signs
 
Using Facebook to Market Your Business
Using Facebook to Market Your BusinessUsing Facebook to Market Your Business
Using Facebook to Market Your Business
 
Social Media
Social Media Social Media
Social Media
 
Social business revolution
Social business revolutionSocial business revolution
Social business revolution
 

Kürzlich hochgeladen

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 

Kürzlich hochgeladen (20)

The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 

Social Media for Brands

  • 2. WE ARE a social media marketing company. Working with some of the country’s most exciting clients, we create master strategies and creative concepts across all consumer touch points that connect target audiences to a brand’s authenticity.
  • 3. BOUTIQUE SOCIAL MEDIA AGENCY PR AGENCIES ARE GOOD AT BROADCASTING. BUT THEY AREN’T GOOD AT INTERACTING. ONIT IS. OTHER AGENCIES broadcast information, facts, figures, products, and events. SOCIAL MEDIA AUDIENCES aren’t looking for information. They are looking for interaction. WE AT ONIT put together an integrated strategy, immerse ourselves in your company, and develop an authentic voice that engages audiences and encourages them to interact.
  • 4. CONNECTING YOU & YOUR AUDIENCE CUSTOMIZE WEB DEVELOPMENT, CREATE SOCIAL CONTENT, BUILD SOCIAL GRAPHS, ENGAGE INFLUENCERS, SPREAD THE WORD TO YOUR AUDIENCE
  • 5. Our plan is to… • RESEARCH conversations involving you and your competitors • CREATE a social media STRATEGY • ENGAGE online communities on Twitter, Facebook, Foursquare, your blog, and other media • IGNITE conversations which create experiences for people to share their lives with us • PROLIFERATE brand awareness
  • 6. RESEARCH and STRATEGY • The web as we know it is an amalgamation of different communities. Onit and it’s Social Media Alchemists MINE these communities to EVALUATE conversation and brand awareness. • Onit will develop a thorough RESEARCH REPORT describing the social media landscape within your specific industry. • Onit will take that competitive analysis and turn it into a fully integrated SOCIAL MEDIA STRATEGY.
  • 7. IGNITING CONVERSATIONS • ENGAGE consumers through Facebook, Foursquare, the blogosphere, YouTube and the Twittersphere. • MINE conversations about your brand, brand, aspiration, and competitors. • MAINTAIN a consistent and engaging public image for your brand. • COMMUNICATE in a way that resonates with consumers. • Create content that ENGAGES INFLUENCERS • ENCOURAGE INFLUENCERS to create content and spread the word.
  • 8. “Social Media is a focus group on steroids”
  • 9. SOCIAL MEDIA IS ON FIRE Facebook Are you present and are people talking about you? •  Facebook now has 630 million users, 250 million joined in 2010 •  It has topped Google as the most visited site in the United States. •  48% of young people said they now get their news through Facebook •  In just 20 minutes 1,000,000 links are shared Blogs •  The blogosphere is now 70 million + weblogs wide •  30 of the 100 most popular websites in the world are blogs •  70 million users in the U.S. are visiting blogs every month Twitter Are you a part of the conversation? •  100 million more people joined Twitter in 2010 •  It’s adding 300,000 every single day •  55 million tweets go out every single day Foursquare How connected are you? •  Foursquare grew by 3,400% in 2010 •  6.5 million have now joined •  By January 2011, there have been 382 million check-ins
  • 10. FACEBOOK Fan Pages have become secondary websites, but better… The web of interaction that takes place within Facebook leaves endless opportunity for extending your voice and building brand awareness. ONIT CAN • Write your engaging content • Interact with your fans • Customize your page • Build in ecommerce • Grow your fan base
  • 11. Great Facebook Use For Brands Dove has many customized pages within it’s Facebook page, ranging from games, to polls, to product information.
  • 12. WEB & MOBILE DEVELOPMENT • 1 out of every 13 people in the world are on Facebook. Facebook pages are becoming the new website. If your brand doesn’t have a strong Facebook presence, you won’t be able to actively engage with your fans. • We help CUSTOMIZE YOUR CATALOGUES to put into Facebook social commerce to sell through Facebook or through your website. • We customize your FACEBOOK FAN PAGE in a way that’s a true representative of your brand and acts as an additional web presence. • We create TWITTER APPLICATIONS to integrate and streamline your Twitter Accounts. • We create iPHONE APPLICATIONS.
  • 13. WEB & MOBILE DEVELOPMENT For Boiron USA, we customized Facebook so fans could share their story. With Merrell, we created a custom page to meet a global audience.
  • 14. TWITTER • Connect with influencers • Engage influencers to interact with your brand to help spread the word and sky-rocket your Twitter presence • Twitter will allow you to convey your message by interacting with users and promoting your brand.
  • 15. Great Twitter Use For Brands Kodak Co-Tweets which brings out Personalities and closer connectivity to the audience. It also micro-targets specific audiences depending on their desired interests. On Kodak, there is a “Chief Blogger” and “Chief Listener” each with a personal feed, as well as a master feed that Tweets each of their accounts.
  • 16. BLOG STRATEGY, BLOG DEVELOPMENT , BLOG OUTREACH ONIT CAN • Write your blog content • Develop a network of other bloggers to promote your brand • Hold contests to encourage audience awareness of product or brand
  • 17. Great Blog Use For Brands The Most innovative of brands are utilizing experts to create content rich blogs, constantly updated by a network of experts. THE POWER OF 10: 10 experts with 10 friends = 100 blog posts. HOW POWERFUL IS YOUR BLOG?
  • 18. FOURSQUARE With the EXPLOSION of location based social platforms, your brand can propel it’s presence by becoming a voice of knowledge and engagement by offering tips on relevant things to do and places to go.
  • 19. Great Foursquare Use For Brands Brands have the opportunity to offer tips to their followers. Brisk has gotten creative by quoting famous pop culture icons as their featured tips on Foursquare.
  • 20. Proliferating Brand Awareness • The goal: EDUCATE and CULTIVATE a knowledgeable group of DEDICATED online consumers. • Crowdsourcing: We will utilize the wisdom of crowds to innovate, create, produce, predict, collaborate, and engage your audience. • By ENGAGING consumers, your brand will be assured of a PROPELLING PRESENSE online. • The campaign will be generated to effectively engage both POTENTIAL consumers and EXISTING enthusiasts.
  • 21. CHOOSE YOUR PLAN We have different plans available to best meet your budget, needs, and audience. SILVER- Research Report, Conversation Mining, Establish voice, Twitter, Facebook GOLD- Research Report, Conversation Mining, Establish voice, Twitter, Facebook, blog outreach, Foursquare PLATINUM- Research Report, Conversation MIning, Establish voice, Twitter, Facebook, blog outreach, Foursquare, catalogue customization on Facebook, blog linking, blog writing, blog strategy. multiple twitter accounts, multiple Facebook pages.
  • 22. Alchemists’ Specialties Roni Rudell Digital Media Alchemist Ronirudell@onitmarketing.com P 202-258-0657 www.OnitMarketing.com
  • 23. ONIT MARKETING PORTFOLIO • Boiron • Smarty Had a Party • Adam Capital • Merrell • iX Mixer • Pocket Shot • Kickstand Magazine • Cowbells.com • Shop.com • Ola Loa • JoJo Energy • Chrome Bags • Sketchers • Sigg/mySigg • Puritans Pride • Lulan Artisans • myEarth360 • And more…
  • 24. ONIT MARKETING http://OnitMarketing.com Onit News and Blog http://OnitMarketing.com/Blog/ Facebook http://Facebook.com/OnitMarketing Twitter http://Twitter.com/OnitMarketing Roni Rudell Digital Media Alchemist ronirudell@onitmarketing.com P 202-258-0657 www.OnitMarketing.com