1. Ronen Benjamin
Lync Platform Lead
Microsoft Corporation
ronenben@microsoft.com

2. • The Forrester Total Economic Impact Report on
Lync – 337% ROI!
• Leader in Gartner Magic Quadrants For Unified
Communications 6th year in a row!!!!
• Miercom Report on Lync 2010
• “Microsoft Lync 2010 is the first Unified
Communications product to pass the SIP Torture
and Attrition Test with Miercom by achieving a
record 4 million SIP calls complete without error.
The evaluation of MS Lync included testing for
Performance, Resiliency, and Security” – Miercom
analysis

3. Unified Communications Definition
Gartner defines Unified Communications thus:
“…those that enhance individual, workgroup and organizational productivity by enabling and
facilitating the control, management integration and use of multiple enterprise
communication methods. UC products achieve this through the convergence and
integration of communications channels (that is, media), networks, systems and
business applications…”
Source: Gartner, August 2007.
3

4. Unified Communications ByYesterday
Communications Microsoft
Instant Video Web E-mail and Audio
Messaging (IM) Voice Mail Conferencing Telephony Conferencing Calendaring Conferencing
Instant
Telephony and Messaging
Voice Mail E-mail and Unified
Calendaring Conferencing: Audio,
Video, Web
Authentication Authentication
Authentication Authentication
Administration Administration
Administration Administration
Storage Storage
Storage Storage
Authentication Authentication
Authentication
Authentication
Administration Administration
Administration
Storage Administration
Storage
Storage
Storage
Compliance
On-Premises or in the Cloud

5. Single Client for All Communications
•
•
•

6. Lync Meetings
IM Voice Call Video Call Sharing & Conferencing

7. Lync Voice & PBX
•
•
•
•

8. Microsoft Lync Federation

9. Lync run on ALL Platforms and Devices

10. Full Ecosystem built around Lync
Devices & Infrastructure Global & Regional SIs ISVs

11. Don’t waste your time
on another
IP PBX
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.