Branding For Humans™ eBook PDF

I’d like to dedicate this little written oratory to all the people in my life who
ever told me no.
Although it didn’t feel like it at the time, it turned out to be a huge favor and
I’ll be forever grateful because all those moments of fear and rejection forced
me to stop and consider and to find my own way.
They also helped me realize that it’s ok to be who you are and it’s never wise to
sacrifice your own identity at the altar of other peoples’ opinion.
Now I will admit that I’m still a little more lost than I am found but I’m comin’
around and yes, there are still so many things I don’t understand but one thing
I do; love conquers all.
To paraphrase an old Apple® commercial; Here’s to all the crazy ones, the
misfits, the rebels, the troublemakers and instigators. The ones who aren’t fond
of rules and have no respect for the status quo.
Thanks to all the non-believers, I’m now living my destiny but more
importantly, I’m a shining example and loving proof of the love and mercy of an
all-knowing God and Her infinite grace. Yes, I said “Her”. Can you believe that?
(I sometimes find it humorous to observe the attachment some folks have to their ecclesiastical persuasions, ya see.)

1.1. RegisterRegister YourYour PERSONAL NaPERSONAL Name as a DOTme as a DOT COMCOM
2.2. Start an Email ListStart an Email List
3.3. Join the Social Media RevolutionJoin the Social Media Revolution
4.4. Hire an ExpertHire an Expert
5. Become a Public Speaker5. Become a Public Speaker
________________________________________________________________________
1. Set up a Google Alert on your PERSONAL and COMPANY name
2. Have PROFESSIONAL Photos Taken
3. Subscribe to Newsletters and Blogs by Industry Experts
4. Go to: Google.com and set up a Google+ Account
5. Go to: Gravatar.com and set up a Personal Profile
6. Write a Book and Become an Author
7. Post Some Videos on YouTube
8. Use PROPER Capitalization on ALL URLs & Email Addresses
9. Start a Podcast

Why do most people spend most of their time trying to convince people to buy
something they don’t need, don’t want and can’t afford? How would you like to
spend your time with people that not only want and need what you have to
offer, they can readily afford it and then, after they buy something from you,
they proceed to go and tell everyone they know how kewl! you are?
What if there was a way for you to “position” yourself in the eyes of everyone
you know as “the” EXPERT? What if you could ATTRACT customers or
clients to you and your business (seemingly at will!) instead of spending all your
time, money and energy chasing them, trying to get them to notice you? Sound
impossible?
Well, it’s not impossible. There IS a way and it’s something that major
corporations and big “brands” have known and used for years. What is it you
ask? It’s called BRANDING and its very powerful and lucrative if done right but
until now, it’s been all but unavailable to you and me as individuals or small
business owners because of the capital barrier and limited access to the masses.
But with the advent and explosive growth of the Internet (Thanks, algoreD!)
and Social Media, everything has changed. All the rules are off. Never has there
been a better time for you to build your BRAND and do it with amazing speed,
accuracy and precision.
Once you FULLY understand this principle, the way you live your life and how
you make money will drastically change for the better. Guaranteed.
So what IS this “branding” that we all keep hearing so much about? Simply put,
your “brand” is a collection of thoughts and perceptions that everyone has
about you in their mind. Marty Neumeier, in his book “Brand Gap” stated, “A
BRAND is a person’s ‘gut’ feeling about a product, service or organization.”
What “gut” feeling does someone get when YOUR name or business is
mentioned? Does your BRAND compel people to buy or say good things about
you? What are you doing NOW to enhance YOUR BRAND? Do you know that
you even HAVE a BRAND?
The higher your expert status, the less you have to negotiate.
The following quote is from Discover Magazine, a publication of The YMCA
and it pretty much sums up what a ‘personal brand’ is:

“Your brand is your essence…what you stand for, why you’re different,
and why anyone should care… It’s your promise and then how you
deliver on that promise through [your] behaviors and the way you
talk…”
Personal Brand equals personal reputation, pure and simple so ya gotta ask
yourself a couple of questions: How important is my reputation to me and how
much am I willing to invest in it? Your personal ‘Brand Equity’ and ‘Social
Capital’ may someday soon be worth more than your house and it’s fast
becoming the currency of The New Brand World. You may wanna pay close
attention from here on out.
Ask Michael Jordan, Lady Gaga, George Strait or Joel Osteen if having an
attractive and powerful personal BRAND is important. Think about it because
it could be one of the most lucrative and rewarding things you ever do.
So what’s the goal of Personal Branding? In its purest form, you want to
“position” yourself as the EXPERT so that you ATTRACT as many people as
possible who are eager to buy or help you spread your message instead of
having to spend all your time, money and energy chasing them trying to
convince them to come to you.
When this happens, not only do you expend less energy, (and have more fun!)
they are much more inclined to buy, be more loyal to you and your BRAND
and most importantly, become a loyal friend who will willingly and
enthusiastically tell everyone they know about you.
The best way to position yourself as the ‘expert’ in your profession is to take all
the knowledge and experience outta your head and put it out in many different
forms as possible so that it’s working for you 24/7 to raise your expert status and
attract opportunity. So now, when you meet someone in person, they already
think you know what you’re doing before they even meet you. Sounds like a
swell plan to me. How about you?
How does this compare to what you’re doing now?
I’m sure I don’t have to tell you that in today’s competitive and challenging
business environment the traditional notion of “job security” is a myth. Dave
Lakhani, author of the bestselling book “Persuasion ~ The Art of Getting What
You Want” said, “You must be seen to sell and money follows action.”

Security is merely an illusion blindly pursued by the ill informed.
If you wanna be highly visible and make yourself indispensible either to the
company you work for or to the customers or clients you serve, my suggestion is
to learn the fine art of self-promotion and use Social Media to raise your expert
status, build your personal BRAND and attract people to you.
As I told a good friend of mine, after realizing she was wild and crazy, “Put your
personality online and you’ll get rich.” Now this won’t work if you’re an idiot
but that’s another story.
Tom Peters, bestselling author of the book “In Search of Excellence” and
world-renowned BRAND guru in his article titled “It’s a New Brand World”
stated, “Big companies understand the importance of brands. Today, in the Age
of the Individual, you have to be your own BRAND. It's time for me -- and you
-- to take a lesson from the big brands, a lesson that's true for anyone who's
interested in what it takes to stand out and prosper in the new world of work.” I
couldn’t agree more, Mr. Peters!
I’m not sure if you’ve noticed but everything has changed. The way we’re all
accustomed to doing business is dramatically different today than just a few
years ago. I talked to a friend of mine the other day and he said, “It almost like
everything I’ve done in the last sixteen years doesn’t seem to work anymore.”
Are you feeling the same thing in YOUR business? All the rules are off. What
does that mean for you and me? It means that we can make our OWN rules!
How kewl is that? Wow. Just imagine, we no longer have to compete with or
against the “Status Quo.” The “Status Quo” is fast losing its status. I don’t
know about you, but I MUCH prefer to compete with ME!
It’s more important now than ever before to build your personal BRAND and
because of the proliferation of the Internet and Social Media, it’s also much
easier and less expensive than you may have thought. It’s also a TON of fun.
Now I don’t know about you but I ain’t ever had too much fun! Remember…
I’m gonna give you several things you can do NOW to enhance your BRAND
that will not only help you position yourself as the EXPERT in your field and
raise your visibility and credibility but they will also help you ATTRACT more

friends/clients/customers and set you apart from the vast majority of your
competition. These things are the principles that have helped me to build a
very lucrative business that allows me to OWN my time and come and go as I
please. They’ve also worked very well for many people I’ve consulted, mentored
and coached. I’m confident they will do the same for you. Are you ready? Then
let’s do it!
Remember! It’s better to understand why people buy than learn how to sell.
1. Register and secure your PERSONAL name and do it NOW!
This is the very foundation of everything you’ll do as you build your personal
BRAND or ‘personal platform’. Go to: WilsherMediaGroup.com (my
RESELLER account through GoDaddy®) or a reputable registrar of your choice
and register your PERSONAL name as a dot com. This will take about ten
minutes and will cost you about $25 a year*. I can’t over emphasize the
importance of this simple branding strategy. (*LESS for multiple years!)
What is more PERSONAL than your name? This will also allow you to set up
your own PERSONAL email and you don’t even need a web site. If you use
WilsherMediaGroup.com, call, text or email me and I’ll help you set up your
email and show you some other waykewl! stuff you can do with your dot com.
(Example: RonaldWilsher.com/Facebook, RonaldWilsher.com/Twitter) I’ll also
make you a waykewl! name banner and give you a FREE (30) minute
PERSONAL Branding Session. That’s a $200 value! Talk about a deal you can’t
resist, eh?
If you already have a web site, I still suggest that your register your PERSONAL
name and set up a CUSTOM Landing Page. This one step will open up the
entire web to you and will be the very foundation from which you can build an
online empire. If you don’t currently have a web site or Blog, you can set up a
CUSTOM Landing Page with your personal email address and links to all your
social media sites. *Registering your PERSONAL name as s DOT COM can be
done very easily and totally FREE.
Go to: RonaldWilsher.com to see my CUSTOM Landing Page and then call me
at 281.395.1000 or email me at: Ronald@RonaldWilsher.com. You’ll be glad you
did!

Why is it so important to register your name and begin using it immediately as
your email address? Several reasons. First of all, you IMMEDIATELY raise
your EXPERT status every time you send an email or give someone your email
address. Second, what’s the sweetest sound in the world to your ears? That’s
right. The sound of your name!
Once you register your PERSONAL name, every time you send someone (a
properly BRANDED) email with your name and picture on the banner or
template, they’ll get to see your beautiful face, say your amazing name and your
expert status is greatly enhanced even BEFORE you ever talk or meet. A very
simple and powerful way to build your BRAND!
If you already have your company name registered, that’s good but it’s STILL
important to register your OWN name and set up a CUSTOM Landing Page
because BrandU is much more powerful than BrandCo and dealing with a real
PERSON is more attractive than dealing with the perception of a “not so
personal” company. Besides, companies come and go but hopefully YOU won’t.
At least until it’s your time and that a whole nother book, eh? Remember…
Brand You is better than Brand Company.
Simon Sinek put it best in his book titled, Start With Why when he said,
“People don’t buy what you’re selling, they buy why you’re selling it.” Amen to
that, Sir!
Another reason to register your name is so you’ll never have to change your
email address again. How much do you get paid to update all of your friend’s
email addresses every time they change them? Nothing? Yeah, that’s what I
thought and just think of all the people you lose from your ‘tribe’ every time
you change your email address. When you have your name registered, you’ve
just made it real easy for everyone to remember your email and web site
address and you’ve also just enhanced your position in everyone’s mind as THE
expert. I like doing business with people who know what they’re doing. How
about you?
Ask MerleHaggard.com, TanyaTucker, LouisVuitton.com, Elvis.com,
KathyIreland.com, Reba.com, WaylonJennings, ChrisBrogan.com or
GaryVaynerchuk.com if registering your PERSONAL name is important in
building your PERSONAL brand.

Registering your PERSONAL name as a DOT COM is a great way to become
“memory friendly.” If someone wants to give you money, make it as easy as
possible for them to find you. Makes sense to me. How about you?
Besides, how much does Yahoo, Gmail, Hotmail, AOL or any other ISP pay
you each month to advertise for them and build THEIR brand? That’s what I
thought. I could list many more reasons but suffice to say, just do it. You’ll be
glad you did and you can thank me later.
Your PERSONAL name may well become the single most
valuable piece of DIGITIAL real estate you ever own.
*Ask me how to get a (10) ten-year domain name registration for FREE.
Yes, TOTALLY FREE.
2. Start an E-mail list and do it NOW!
A simple email list is the easiest and most inexpensive way I’ve found to help
you stay in touch with the people you know and build your BRAND. Remember
the old saying, “You’re only as good as your Rolodex?” It meant that you’re only
as good as the people you know and stay in contact with.
An email list is “the Rolodex” of “The New Brand World” and is a very simple
and PERSONAL way to keep in touch with everyone you know and all the new
friends and business associates you’re sure to attract as you add value to the
world and build your brand.
Jonas Ridderstrale and Kjell Nordstrom in their book “Funky Business” stated,
“Nothing the slightest bit amazing has ever happened in isolation. Individual
competitiveness equals WHAT you know times WHO you know.”
It’s absolutely imperative that you stay connected and you must do it in a
manner that will appeal to the new generation of young and intelligent people
who are fast taking control of your wallet. If you don’t start communicating
with the “young folk” the way they wanna be communicated with, you and your
business will surely die a painful death. Period. End of (your!) story.

Michael Hyatt, author of the book: Platform: Get Noticed in a Noisy World said,
“My e-mail newsletter is the driving force of my entire platform. It allows me to
connect with my biggest fans in the most intimate way possible.” Amen, Sir!
There are a wide variety of email management tools available from Aweber.com
to Infusionsoft.com to MailChimp. I personally use MailChimp and highly
recommend it. Or you can use TinyLetter.com, which is the LITE version of
MailChimp. Choose one that’s simple and will allow you to personalize and
BRAND your “template” and opt-in/out forms so you can add your picture and
other contact information. Don’t be afraid of being YOU and letting your
REAL personality show. Unless you’re an idiot and again, that’s a whole nother
book, eh?
The more authentic you are, the more attraction power you have.
One note of caution: PLEASE don’t call your email list your “data base” or just
your “email list.” Put your brilliant mind to work and come up with something
that displays your personality and compliments your BRAND. For instance, my
email list is called my “WayKewl! Friends” list. I have a doctor friend who calls
her list her “20/20 Club.” Guess what SHE does for a livin’? I have another
good friend who calls his list his “Extrie Special Friends” List and another who
calls her list the “In List”. It gives a sense of exclusivity and compliments her
web site: WomansInSite.com See what I mean? Just have fun with it and
remember, same is lame!
As Rita Mae Brown said, “The reward for conformity is that everyone likes you
except yourself.” Amen to that, Miss Rita Mae!
Everything you do online (and a LOT of stuff offline) from here to eternity is
being recorded and documented for your great, great, great grandchildren to
see. Every time you click SEND, you’re either adding to or subtracting from
your “brand equity.” Think about it, darlin’.
After registering your PERSONAL name as a dot com*, your personal email list
may be one of the most valuable assets you ever develop.
If all you ever do is register your personal name and start an email list so you
can stay in touch with people, I’m confident you’ll be miles ahead of anyone in
your industry. How powerful is that?
Sending an email is a lot like letter writing and in the words of Lord Byron;

“Letter writing is the only device for combining solitude with good company.”
Remember! You MUST be seen to sell and money follows action.
(*Ask me how to get a (10) ten-year domain name registration for FREE.
Yes, TOTALLY FREE.
3. Join the Social Media revolution and do it NOW!
It seems the latest ‘thang’ everyone is talking about is “Social Media” and
everywhere you go somebody is talkin’ about it. Facebook, Twitter, YouTube,
LinkedIn, Tumblr, Pinterest, Instagram and tons more. So what exactly is
“Social Media” and how can you use it to enhance your expert status and build
your brand to attract more business?
Before we talk about Social Media, please understand one VERY important
thing:
Without a well-defined PERSONAL brand,
Social Media is nothing more than entertainment.
Engaging in Social Media without something of value to add is like getting in
your car without knowing where you’re going. Although the possibility of
(temporary) fun is still high, you’re probably not gonna end up where you
wanna go or with a desirable result.
First of all, let me explain what Social Media is not. It’s NOT a ‘push’
mechanism to try and get people to ‘buy your stuff’ like traditional media. It’s a
‘listen and engage’ platform that gives you access to the masses and once you
understand this, you’ll be way ahead of the crowd and you won’t sleep.
Pure and simple, social media is a giant online party. It’s all about easy and
affordable access to the masses. It’s never been possible before now and
putting your name and face in front of literally millions of people has never
been easier. Social Media has removed the “capital barrier” and allows anyone

to “start a conversation” with the world. How many people have you ever
bought anything from or sold anything to without talking to them first?
If you’re feeling overwhelmed, like we all do sometimes, please understand:
It’s more important to understand the psychology of The New
Media than it is to understand the technology of The New Media.
Social media is simply an online version of real life with the added benefit of
being able to easily keep in contact with large numbers of people who share the
same interest and views. It also provides an easy way to build a friendship with
like-minded people.
What’s the single biggest mistake I see people make? They’re treating Social
Media like traditional media and trying to sell, sell, sell. Buy my stuff, buy my
stuff, buy my stuff is NOT a good strategy and in fact, will do more damage to
your personal and corporate brand than if you weren’t even engaged in Social
Media.
Remember! Social Media is NOT a ‘push’ mechanism, it’s a ‘listen and engage’
mechanism and it’s very important to understand the difference.
As media mogul Rupert Murdoch stated in a recent Forbes article; “People are
no longer content to be a passive audience. They insist on being participants,
on creating their own material and finding others who want to read, listen and
watch.” In my opinion, Social Media is the perfect medium to accomplish this
goal.
Engagement is the new promotion.
As I mentioned, there are tons of social media sites to choose from but
YouTube, Twitter and Facebook (1 BILLION+ users) get a fair amount of my
time and I think they’ll give you the “biggest bang for your buck.” I suggest that
you find a site that you enjoy and learn how to use it. Get comfortable with one
and don’t try to learn them all at once. By the way, Pinterest is a whole lotta fun
too.
Speaking as your client or customer, “I’m not interested in your business or
what you have to offer until I know more about YOU, if I like you, and whether
or not I can trust you.” We all basically think and feel the same way, yes?

Return on Influence is the NEW ROI.
Social Media sites are a great way to be “transparent” with people and give
them an easy and convenient way to get to know the REAL you at THEIR
leisure. Once someone gets to know you, they are much more likely to become
your friend, do business with you and help you share your message with the
world.
But you don’t have to be ‘too’ transparent. You can share as much or as little as
you want. The kewl thing is, you can share more of the fun stuff like what
you’re passionate about and LESS of the boring stuff like how your company
does blah, blah, blah better than someone else does blah, blah, blah.
Think about the little company we call Nike for a second. What do you always
see in their advertising? You got it! NOT boring stuff about shoes or clothes.
Translucent is more attractive than transparent.
What if you could hire someone that would work for you seven days a week,
twenty-four hours a day and never take a break? They never asked for a raise
and never took any sick leave. All this person ever did was tell everyone how
kewl you are. How much would that person be worth to you? Well, that’s social
media, pure and simple.
Hugh Briss from Social Identities stated, “The power of social media is not in
selling directly but in inspiring and motivation others to do it for you.” I think
you got it, Sir. I believe!
If you already consider yourself to be an expert in your field, you have TONS of
knowledge and “expert status” already in your head and it doesn’t do you any
good until you start talking to someone. Social media is the PERFECT way to
have your “Brand Equity” and “Expert Status” work for you non-stop, 24/7,
even while you’re sleeping and attract wealth and good times to you.
Dan Schawbel, Personal Branding Guru and author of the book, Me 2.0: Build a
Powerful Brand to Achieve Career Success said “Personal branding is about
empowerment, becoming distinct in your field and commanding respect from
others. It’s about emotionally and intellectually connecting with other people
and forming concrete relationships. In the year 2020, I’ll wake up and see every
single job description on earth say, “Must have proficiency, influence and
followers in social media.” I think you’re on to something there, Mr. Dan!

Go immediately to: Twitter.com and secure your PERSONAL name. You can
also secure your company name. (You can ask me why later.) It’s FREE and will
take only a few minutes of your time. This is one of the most amazing tools I’ve
ever seen to help you enhance your expert status, build your BRAND and share
your message with the world.
It’s also one of my favorite ways to stay in touch with all my Waykewl! Friends.
It’s a very simple and powerful way to help you add value, stay connected and
build your personal BRAND.
Social Media is like hitting a piñata. It’s not that hard and it’s a ton of fun!
4. Hire an EXPERT and do it NOW!
Talk to anyone at the top of their field, from a corporate president to an
Olympic or professional athlete and they’ll tell you the vital importance of
having a personal coach or mentor. If you want to literally cut YEARS off your
learning curve, find someone who has been before you and let them guide you.
Bob Nardelli, former President and CEO of Home Depot stated, “I absolutely
believe that people, unless coached, never reach their maximum capabilities.”
I’ve always believed that you can GREATLY accelerate your learning curve by
leveraging the experience of others and having the guidance and expertise of a
competent coach or mentor. Having one could be one of the best investments
you’ll ever make in your own personal BRAND.
I would never have even considered jumping out of an airplane, driving a race
car or becoming a top producer in real estate without first seeking the advice
and guidance of an expert. I’m sure you would agree.
________________________________________________________________________

5. Become a Public Speaker and do it NOW!
If you have a fear of public speaking, do what ever you must to get over it and
do it now.
“There is little you can do to increase your personal attraction power more
than standing in front of a group of people and sharing your story.”
Sharing your story with the world will do more than almost any other thing I
can think of to help you live your destiny and build your business in the
process.
Start out by volunteering to speak for small groups and organizations. They are
always looking for speakers and it’s a great place to start honing your skills.
By becoming a public speaker, you not only increase your ‘expert status’ in a
massive way but you also will develop more self-confidence than you ever
imagined. Developing your speaking skills will also help you in many other
areas of building your PERSONAL brand like producing audios and videos.
John Ford once said, “You can speak well if your tongue can deliver the
message of your heart.” Amen, Mr. Ford!
(Watch for the new site MillionDollarSpeech.com coming soon!)

Now it’s time for something a little extra for FREE.
BONUS TIP #1
Set up a Google “ALERT” on your personal name and company name
Go to Google.com and set up an “alert” on your name and company name. It
only takes a few minutes and it’s an excellent way to “listen in” on what others
are saying and posting about you or your company online. This is a great way to
“manage” your BRAND and engage your tribe. And it’s FREE to set up. Kewl.
BONUS TIP #2
Get Professional Photos Taken
This will be one of the best investments you will ever make to enhance your
BRAND. You’ll need these for all your online and offline media pieces. Blogs,
social networking sites, business cards, email templates, book cover, etc.
Remember, it’s all about your BRAND and managing the perception of YOU in
the mind of your client or customer.
What better way to say, “I’m in control and know what I’m doing” than a sharp,
professional portfolio. If your name is your BRAND then your face is your
LOGO. The ROI of a current, professionally shot photo session will be one of
the best investments you’ll ever make in your personal BRAND.
Remember! No Glamour Shots and no passport photos allowed and please
keep them current. You wanna avoid that awkward moment when you meet
someone for the first time in person and they don’t recognize you.
If your name is your brand (and it is!) then your face is your LOGO. Yes, you
read that correctly. In the NewBrand World, your NAME is your BRAND and
your FACE is your LOGO. Pretty simple, eh?

BONUS TIP #3
Subscribe to Newsletters and Blogs by Industry Experts
I’ve included below (for your viewing pleasure!) a partial list of my favorite
Blogs and eZines!
________________________________________________________________________
DanSchawbel.com ~ You’ll find one of the best Personal Branding blogs on the
net here: PersonalBrandingBlog.com
SethGodin.com ~ Great blog by the author of “Tribes ~ We Need You to Lead
Us” and various other bestsellers.
TUT.com ~ Totally Unique Thoughts from “The Universe” in the voice of Mike
Dooley.
ChrisBrogan.com ~ Excellent Blogger. Lots of excellent information on
Personal Branding and Social Media. Great advice and content.
SocialTriggers.com ~ Great blog by Mr. Derek Halpern.
MarieForleo.com ~ Great blog from a woman’s perspective.
SmartPassiveIncome.com ~ Another excellent blog by Mr. Pat Flynn.
DanielleLaPorte.com ~ A great blog to help you use your brilliant mind.
GaryVaynerchuk.com ~ A perfect example of someone owning The New Media.

BONUS TIP #4
Go to Google and set up a Google+ Account
This is a very simple and FREE service that will help you in several ways
including, increasing your SEO, spreading your social media footprint and
enhancing your expert status.
Register your name as a dot com and once your landing page or blog gets
indexed by Google, your personal NAME will (generally) appear at the bottom
of the first page. A very powerful way to POSITION yourself as the EXPERT in
your industry or niche. Not a bad return for a few minutes of your time, eh?
Do YOU know what happens when someone types YOUR name into Google or
any other search engine? If not, NOW may be a good time to start knowin’.
You can also set up a Google+ profile. This is Google’s second attempt to
combat the juggernaut known as Facebook and another excellent way to
expand your social footprint.

BONUS TIP #5
Go to Gravatar.com and set up a Personal Profile
Your Gravatar is an image that follows you from site to site appearing beside
your name when you do things like comment or post on a blog. Avatars help
identify your posts on blogs and web forums and it’s a great way to help you
build a powerful and consistent PERSONAL brand. It also creates ‘backlinks’
which help you with your SEO (Search Engine Optimization.)

BONUS TIP #6
Write a book (like this one!) and become an Author
Most experts agree that there is nothing you can do to enhance your BRAND
and position yourself as the EXPERT that is more powerful than becoming a
published author. A book INSTANTLY raises your credibility and visibility and
positions you as the EXPERT in your field so that people now come to you
instead of you looking for them. Remember ‘Attract and Engage’?
The prestige and status enjoyed by the published author in our society is
literally unparalleled. A book can bring recognition, visibility and credibility
and open the door to multiple sources of income (passive and otherwise) that
were previously unavailable. Plus, you have something for people to buy and
remember you by at all your keynote speeches. How waykewl! is that?
Peggy Noonan, a bestselling author and columnist for The Wall Street Journal
stated in a recent article; “I suspect reading is about to make a big comeback in
America, that in fact we're going to be reading more books in the future, not
fewer. A lot of adults are going to be more in search of guidance and
inspiration.” Talk about opportunity. Wow!
Books have always been held in high regard and were once considered “sacred”
because only the very affluent of society could purchase them. Just a few
hundred years ago most people could not read or write so to be an author
meant you were an educated person. Many of those perceptions still hold true
today.
Sam Horn, in her book “Tongue Fu!” stated “I’ve never met an author who is
sorry they wrote their book. They’re only sorry that didn’t write it sooner.”
Speaking from personal experience, all I can say is “Amen to that, Miss Sam!”
There are many options available to the aspiring writer so do your due
diligence before you begin. Having your own book could be one of the most
rewarding and lucrative things you ever do to enhance your BRAND and
position yourself as the EXPERT in your field. Whether you choose to publish

your book in electronic form or in traditional print, there’s never been a better
time for action than now.
One of my latest ventures is Wilsher Publishing. I started this company to
provide an easy path to authorship and assist anyone with a desire to write a
book and share their story with the world. You can get more information at
WilsherPublishing.com or give me a call at: 281.395.1000 Do it now!
(Watch for the NEW site WriteToRiches.com to be available soon!)

BONUS TIP #7
Post some videos on YouTube and do it NOW!
How would you like to have your very own TV station? How waykewl! would
that be? Well, you now have that option. It’s called YouTube.com. Think about
it, darlin’.
Most people learn and retain information five times better by hearing rather
than just reading. YouTube.com is the third most popular site in the world
according to Alexa.com (after Google and Facebook) with over 4 BILLION
views per day. Yes, that’s four BILLION views a day. There are approximately
(100) one-hundred hours per MINUTE of video being uploaded and according
to the latest statistics; the average time spent on site per visitor is 43 minutes.
Wow!
Due to the proliferation of broadband/hi-speed Internet access, video is fast
becoming one of the most powerful ways to build “brand equity” and spread
your message. But don’t think your video has to be professional quality. Again,
the more authentic, the better.
The more people see and know about you, the REAL you, the more likely they
are to become your friend, tell others about you and do business with you.
Transparency and authenticity are powerful attractants in the new brand world
and there are MANY video-hosting sites available for FREE.
We’ve all heard the saying, “Content is King” but Gary Vaynerchuk, the author
of Crush It! Cash in on Your Passion, stated that “Content has now become a
commodity. Its value has never been lower but its importance has never been
higher.” In a society that is on massive information overload, your personality is
your competitive advantage because no one had ever seen the world through
YOUR eyes. Think about THAT one for a while!
Visibility creates opportunity and videos are an excellent way to increase the
visibility of you and your company. They are also a great way to enhance the
SEO (Search Engine Optimization) of your web site or Blog. You can post them
on social media sites and tons of other places. (Be sure and ask me about the
MUCH more natural and powerful ORGANIC optimization.)
Visibility is better than exposure.

You can even start your own radio show on BlogTalkRadio.com, start your own
Podcast on iTunes™ or your own TV show on uStream.tv. What a fantastic
time to be alive, eh?
Chris Brogan, co-author of the book: The Impact Equation said, “If you are not
building small powerful networks of some kind, get started. Now. Nothing is a
solo sport any longer.” Great suggestion, Mr. Brogan!
What better way to add value, SHOW your story and build your Brand Equity
than by doing it LIVE and in living color? The Internet is full of stories of
people who got “discovered” on YouTube and other social media sites so just
imagine how it can help build your BRAND and raise your credibility in the
eyes of your clients or company. It’s FREE and real fun, too. Yup!
BONUS TIP #8
Always use PROPER capitalization on all email and website
addresses
Website and email addresses are NOT case sensitive. YOU probably know this
but most people don’t. Example: Ronald@RonaldWilsher.com not only
LOOKS better than ronald@ronaldwilsher.com, it’s MUCH easier to read. Also,
when adding your website address to your card or any print material, don’t use
‘www’. You can’t click a LINK on a card so RonaldWilsher.com not only
LOOKS better than http://www.ronaldwilsher.com, it takes up less space and
it’s MUCH easier to read. Can ya feel me? Now if you’re gonna add your website
address to anything online and you want the LINK to be LIVE or clickable, use
http://RonaldWilsher.com. Doesn’t that look MUCH better? You’re welcome.
Now some may say I’m too picky and these ‘little things’ are not that important
but I say, “The difference in winning or losing, in success or failure is most
often found in the ‘little details’ that most people deem unimportant. Yes?”
I have a question for you. Who was the SECOND man that ever walked on the
moon? Most people know that Neil Armstrong was the FIRST but very few can
tell you that Edwin “Buzz” Aldrin was the second. What was the only thing that

Mr. Aldrin did differently than Mr Armstrong? That’s right, he stepped off
SECOND. A pesky little detail but it sure made a lot of difference in fame and
recognition for both gentlemen, eh? You tell ME details aren’t important.
________________________________________________________________________
Ok, let’s stop for a few minutes and take a deep breath or two. What are you
thinking? How do you feel? If you’re anything like me, you feel TOTALLY
energized. Yeah! Your brain is working overtime. Feels good, eh?
We’ve all heard the old saying: “If you continue to think the way you’ve always
thought, you’ll continue to get what you’ve always got.” The question you have
to ask yourself is this; Are you happy with your current results? If so, keep
doing what you’re doing. If not, you may wanna consider an alternative and
explore your options.
NOTHING you’ve just read is either true OR false. Huh? The TRUTH is
whatever meaning YOU give it so always listen to your heart but don’t forget to
take your brain. Ya feel me?
“That’s the way we’ve always done it” is the key that unlocks the door to
irrelevance and oblivion and if you’ve read this far, I don’t think you’re a
candidate for that place.
I had a preacher tell me one time; he said “Son, people would rather SEE a
sermon any day than hear one.” What better way for you to ADD value to our
planet than a carefully crafted personal BRAND that SHOWS your story to the
world 24/7 and attracts highly motivated people who will either buy what you’re
selling or go and tell everyone they know about how great you are and help you
share your story with the world. Wow!
Who you are speaks so loud that I can’t hear what you’re saying. Everyone is
begging you, “Please don’t just tell me what you’re saying, SHOW me!” You
not only OWN the media, you ARE the media. What are you gonna do with it?
There are only two methods of change. A scary word, I know but you can either
change voluntarily or you’ll be forced to change. The former is much less
painful, much more lucrative and a lot more FUN!
If you dislike change, you’re gonna like irrelevance even less.

I suggest that if you really wanna live your destiny, EMBRACE change and
make it your friend. One can’t have too many of those, eh?
Security is merely an illusion blindly pursued by the ill informed.
Let me ask you a quick question. What’s the absolute ‘worst’ thing that could
happen to you if you attempted to follow your heart with reckless abandon?
That’s right. It could kill you but guess what? You’re gonna die anyway!
When is the best time to plant a tree? That’s right, thirty years ago. When is the
SECOND best time? You guessed it. Today! What’s keepin’ ya?
Remember! The only thing you’re ever gonna learn from playing it safe is how
it feels to watch someone else have all the fun. Think about it, darlin’!
I’ll conclude by saying that the whole purpose of me writing this book and
sharing it with you is very simple. I simply want you to THINK. You have a
brilliant mind and if you use it, it’ll amaze you but just as importantly, I want
you to DO something. Take some action! Done is better than perfect.
Remember…
You can correct something, you can’t correct nothing.
_______________________________________________________________________
I’ll be going into more detail on Personal Branding and the power of
positioning yourself as THE expert (“Me, Inc.”) in future articles including
more details on:
• The number one mistake most people make with their email list and how
you can avoid it
• The best content for your videos and the easiest way to post them on
YouTube or any other video site, YOUR site, Forum, or Blog
• The number one mistake most people make on Social Media sites and
how you can avoid it
• The number one mistake most people make with their web site and how
you can avoid it
• The easiest way to start a Blog and what to put on it so people follow you

• How to use the power of texting to build your brand and attract more
business
• The easiest way to become an author and why most experts agree that a
book is The Ultimate Branding Tool
• And a lot more so stay tuned!
I hope you enjoyed the read and that it helps you to at least want to learn more
about the vital importance of building your personal BRAND and the amazing
power of positioning yourself as THE expert. I hope you use this information to
make more money (by adding some value to someone’s life!), work less and
have more fun. Never have we lived in a time when taking control of our own
destiny is easier………or more important.
The way I see it, you have two choices. Postpone what you must do NOW to
build your dream life or postpone your dream life. It’s really that simple.
Remember! Change is not mandatory, survival is optional.
_____________________________________________________________
If you’d like a FREE Personal Branding consultation to see if you’re a
candidate for my Personal Branding and Mentoring Program or if you’re
looking for a (fabulous!) speaker for your next event, give me a call. I’ve made a
great deal of money (and Waykewl! friends) by following these simple
principles and I’m confident that you can do the same if you’re ready to follow
your heart and use your brain.
Your entire way of thinking about life and how you make money will change
dramatically. I GUARANTEE it. You DO have options. Let me show you how
to take full advantage of them and really live the life of your dreams. Starting
NOW!
________________________________________________________________________

“Remembering that you’re going to die is
the best way I know of avoiding the trap of
thinking you have something to lose.”
~Steve Jobs • Apple
________________________________________________________________________
________________________________________________________________________
Ronald Earl Wilsher spent almost a decade in the Real Estate field but has now
turned his full attention to his true passion and that's helping others live their
destiny. He is currently the Lead Instigator!, Disruptor! and CFO (Chief Fun
Officer!) at Wilsher Media Group where they comfort the disturbed and disturb
the comfortable. He helps people escape the slavery of the box and enjoy the
freedom of the stage.
He’s a Dad, GrandDad!, Serial Optimist, Keynote Speaker, Friend, Author,
Passion Advisor, Urban Nomad, Personal Brand Evangelist and Social Media
Enthusiast. He’s also a TrueBeliever and HopeDealer!
He can also show you how to make more money (and have more fun!) by
building and developing an online EMPIRE based on your own personal
BRAND and personality but most importantly, he helps people develop the
courage to be who they are.
His philosophy of "Attract and Engage is better than Chase and Convince" will
leave you with a totally new perspective on using the new media to have more
fun and make more money in ways you never dreamed possible.

He has an amazingly beautiful (and talented!) girlfriend named Kathryn
Crawford Wheat and a (waykewl!) son named Jacob Ellis Wilsher. Jacob just so
happens to be married to the very beautiful and ultra talented Mother of his
(soon to be many!) grandchildren and her name is Ashlee Nicole Lynch Wilsher.
He admires people who have the courage to be who they are and he’s still a
little more lost then he is found but he’s coming around.
He resides in Houston, in (The Republic of!) Texas and he’s on a personal
mission from God to change the world for good in a very profound way. If
you’re available, he would love for you to join him. Immediately.
(I write about myself in the third person pretty well, eh?)
________________________________________________________________________
I can be contacted at: Ronald@RonaldWilsher.com
My cell/text number is:
(If you have an iPhone, text me NOW and I’ll send you some waykewl! animations that you can share with all YOUR waykewl! friends!)
___________________________________________________________________________________________________________________________

Following are some words from a few of my WayKewl! Friends:
________________________________________________________________________
“I'm so glad that I decided to sit down with Ronny and see what he could do
for me. I learned more about Social Media in one hour with him than I had in
months talking to other people. And it was FUN! His approach is so inspiring
and positive that you will leave feeling like you can conquer the world. Not only
does he give you valuable information that you can start using immediately, he
also encourages you to believe in yourself. He helped me understand the power
of personal branding and how my individuality can help me grow my business
in ways that I never even considered before I met him. Thanks, Ronny!”
~Kathryn Crawford Wheat
Katy, TX
KathrynWheat.com

“I want you to know when I heard you speak that day, it was a real pivotal
moment in my life. You said if I was just ME, all the time, people would wanna
do business with me because I’m ME. Since then, I’ve put down the act, let my
freak flag fly and there is no going back. My insurance business has soared, my
new food truck venture is about to launch and it’s ALL ME. Completely ballsy
and weird and I’ve never felt so comfortable and successful. Thank you for
being you and showing me how easy it is to attract the business I want when
I’m authentically me. Who’da thunk?! :)
~Courtney Kay Weidner
Conroe, TX
CourtneyKayWeidner.com
“More than being just a learning experience, it was a ‘feel good’ experience.
You say so many things that are positive and uplifting and are right on point
and I feel great after you speak. (Not because you are finished but because of
what you said and how you said it. =) I have listened to hundreds of eight-track
tapes, cassette tapes and too many to count CDs, downloads and LIVE
presentations. I’ve belonged to Toastmasters™ for one thousand years and
listened to 3-4 presentations every week! What I have learned is to recognize
genius and a true concern for fellow humans. You are the master! You probably
know exactly how you affected everyone! It was a positive and inspirational
experience!! Thank you for sharing.”
~Mike Ott
Tomball, TX
MikeOtt.com
“When I first met you, I didn’t know what to think of you but as I got to know
you, I learned you are unapologetically authentically yourself. By doing that,
you gave me permission to be even more authentically myself. Thank you!”
~Maureen Guzman
Katy, TX
MaureenGuzman.com

“Before meeting Ronald and taking his “Branding For Humans™” consulting, I
felt like I was swimming in murky waters in regards to Personal Branding and
properly engaging in the New Media. Now I feel like I’ve come up for fresh air!”
~Keli Chevalier
Houston, TX
KeliChevalier.com
“I have been reading your book, “Branding For Humans™” and it says, “You
can thank me later.” Well, I want to THANK YOU! I have learned a lot from
you and I’ve been following your advice by creating MartizaOrtega.com. I want
you to know that I admire you and think you are a GENIUS! I truly value who
you are, your knowledge and your crazy personality. You are one in a billion!!!”
~Martiza Ortega
Houston, TX
MaritzaOrtega.com
“I know it was a God thing you came into my life. Thank you for
everything! I'm excited, motivated and ready to get started on my online
EMPIRE. I appreciate you! Have a great day and thank you again!”
~Vickie Geiger
Katy, TX
VickieGeiger.com
“Like you, your book is full of energy and a thrill to read. Your ‘Remember’
statements are both simple and profound and your unique and authentic voice
makes it easy, fun, and informative. Even after 3 reads it’s still a real pleasure.”
~Brenda Trott
Tomball, TX
BrendaTrott.com

“Ronald is a joyful example of what he teaches. As your business consultant
and advisor, he will guide you through the maze of "offers" to what you need. If
Tiger Woods, NBA, NFL and other top pros need coaches, consider Ronald.
You'll be glad you did!”
~Eddie Smith
Houston, TX
EddieAndAlice.com
“Ronald literally imploded thirty years of traditional marketing paradigms that
were ensconced within the depths of my mind. Through his coaching and
encouragement, I was able to unleash the single greatest asset to use in selling
insurance products; ME! His ideas and concepts of Personal Branding have
reinforced in me the confidence and enthusiasm that had grown stale with
time. He has shown me numerous proven techniques that have not only jump-
started my business, but have elevated my image to my clients and potential
clients to a new level. I fully endorse his methods and his systematic and
knowledgeable path to greater success!”
~Gary Paul Smith
Houston, TX
GaryPaulSmith.com
“Finding Ronald was one of those moments that I'll always remember! I was at
a place in my career where I was ready to take off and he appeared just at the
right time to show me the leading edge way to do it-namely through the power
of building my own personal brand and social media! His infectious laugh,
energetic enthusiasm and genuine love for helping people reach their potential
shines through in everything he does!”
~Christina Maria Conner
Houston, TX
ChristinaConner.com

"Ronald has opened my eyes to a new world I never knew existed - a world that
I, with the right attitude, can create using nothing more than the unique talents
and gifts God has already given me. Thank you, Ronald, for imparting to me
these truths. They are life-changing!"
~Jeffrey M. Rose
Melbourne, FL
JeffreyMRose.com
“Ronald is passionate about the uniqueness of each person he coaches and
interacts with. He definitely believes in the power of being you! Ronald is a
people broker – he sees the value in each person and their potential!! You’re
awesome man!”
~Lou Caporaletti
Gilbert, AZ
InfusionSoft.com
“Ronald is very sincere and heartfelt about personal branding. He is extremely
passionate and willing to share his expertise with you, since it’s all about you
when it comes to personal branding. His techniques and tips are so simple that
even a kindergarten student would grasp. Highly recommend his services! You
will love it and have soooo much fun in embracing and really living the “it’s all
about you concept." He Rocks!”
~Lisa Ann Bonfiglio
Colorado Springs, CO
DynamicArtHouse.com
“With the absolute passion and authenticity that Ronald brings to the table,
one can't help but be changed. His knowledge and expertise, along with his
unique candor and humor brought clarity and focus into my life literally with-
in the first 30 minutes. He will literally ROCK your world!”
~Jim Kondo
Frisco, TX
JimKondo.com

“After a few conversations with Ronald and an introduction to his brilliant
Personal Branding philosophy the light finally came on in my world. Coming
into my own business from a public service background I believed what the
gurus had said, until you showed me my best asset ME. I feel like a ton has
been lifted off my shoulders because now I CAN BE ME. Thanks TONS!”
~George P. Anderson
Houston, TX
GeorgePAnderson.com
“Thank you for helping me establish ChristinaTervay.com. Your methods are
simple, straightforward, educational and effective. Plus, you are a delight to be
around. I love forward to our next adventure! Christina Tervay (.com) :)).”
~Christina Tervay
Houston, TX
ChristinaTervay.com
“Thank you SO much for spending your time with me this morning! You are
always so upbeat and positive. I am very excited to get to know you better and
have you a part of my pathway to success!! Your experience and overall outlook
on business and life is exactly what I have needed. Thanks again for sharing
this with me. I look forward to our next session!”
~Deeanne Monro
Houston, TX
DeeMonro.com

"Ronald, I so enjoyed your presentation, you got me so turned on that I am still
reeling from the experience! It is rare to meet someone who has the ability to
create order out of chaos in a simple and fun way. Practice what you preach
sort of thing, right? I went home and immediately began to implement
everything you suggested. I have a new vision and understanding of the world
around me and it all makes sense. Thank you for opening my eyes to the new
world order of doing business and you’re right, it is simple and fun and I am
empowered in ways I never realized before. Thank You!”
~J.B. Kline, Jr.
Houston, TX
JBKlineJr.com
“I'm an artist and literally have more business than I know what to do with. I
attribute a lot of my success to learning how to use the social media tools that
are now available via the Internet. I met Ronald Wilsher 3 years ago and he has
been coaching me since then on how to effectively build a social-footprint
using the numerous on-line tools. If you are looking for more customers for
your business, do what I did. Call Ronald and hire him to coach you. It's the
best investment you can make. Feel free to call me about how Ronald has
helped me. I'm at 713-724-7519. All the best!”
~David Bishop Bamberg
Houston, TX
DavidBamberg.com

Some of the web sites mentioned in this book:
________________________________________________________________________
RonaldWilsher.com™
KathrynWheat.com
NakedBrandingTour.com
BrandingForHumans.com™
WilsherMediaGroup.com
WilsherPublishing.com
SlideShare.net
MailChimp.com
Tumblr.com
YouTube.com
Twitter.com
Facebook.com
Pinterest.com
SethGodin.com
Periscope.com
Blab.com
SoundCloud.com
SmartPassiveIncome.com
TUT.com
GaryVaynerchuk.com
BlogSpot.com
Vimeo.com
TubeMogul.com
LinkedIn.com
Google.com/Alerts
Google.com/Plus
Gravatar.com
Pheed.com
AttractandEngage.com™
MillionDollarSpeech.com
WriteToRiches.com
InviteMeToSpeak.com
________________________________________________________________________

Remember, the only thing you’re ever gonna learn by playin’ it safe it what it
feels like to watch somebody else have all the fun.
So keep the faith and keep moving forward.
All is well in Paradise and this all ends way better than you can imagine,

Added Value + Pure Intent
=
Divine Prosperity!

© Copyright, Legal Notice and Disclaimer:
Any trademarks, service marks, product names or named features are assumed to be the property of their
respective owners, and are used only for reference.
While all attempts have been made to verify information provided in this publication, neither the author
nor the publisher assume any responsibility for errors, omissions or contrary interpretation of the subject
matter.
The reader of this publication assumes responsibility for the use of these materials and information. The
author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or
reader of these materials.
Every effort has been made by the Author and Publisher to ensure the accuracy of this document but no
income guarantees are made, either implicit or implied. The Author strongly encourages the reader to
seek professional counseling if he or she believes it possible to develop a massive income stream without
removing yourself from the couch and actually DOING something productive.
Your earning capacity will be directly proportional to the time you spend paying attention and learning
from the dreamers and DOERS.
The Author reserves the universal right to update or revise this document at any time for any reason
without prior notice to anyone living either dead or alive.

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