Mobile messaging platform for mobile application service providers.

1. message master® xsp 7
Defining a new standard in mobile messaging software

2. Content
1. What is message master® xsp?
2. Why message master® xsp?
3. System architecture
4. Available editions
5. Customer scenarios
6. How to proceed and contact information
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3. What is message master® xsp?
message master® xsp is an unique mobile messaging software
for wireless Application Service Providers providing unrivalled
flexibility. message master® xsp is architected for both rapid
deployment and efficient management of SMS and MMS
services.
Powerful Flexible Reliable Intuitive
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4. Why message master® xsp?
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5. A rapid start for your new mobile messaging VAS business
 Quickest Time-to-Market and revenue generation
 Minimum start-up costs – but scalable and grows with your needs
 Offer a wide range of services right from the start
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6. Benefit with an existing mobile messaging VAS business
 Low Total Cost of Ownership (TCO) – e.g. no SMS revenue sharing
 You are in control – significantly less need for internal or external
development resources
 Easy to operate and to maintain – even with multiple services running
 Scalable – the system grows with your needs
xsp 7
In-House Development
0 5 10 15 20 25 30 35 40 45
Average Service Design Time of one VAS Application in hours
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7. Powerful
 Support of SMS, MMS, WAP Push and email
 Two-way messaging with up to 100 messages / sec.
 Built-in VAS templates, e.g. Facebook, Bulk, Outlook Mobile
Services
 Comprehensive user management and traffic control
 Built-in billing including prepaid and postpaid
 Rich API‘s, e.g. SOAP, .Net, HTTP, SMTP, SMPP, SQL
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8. Flexible
 Highly flexible, workflow-based service logic for VAS design
 Ready-to-use VAS templates with Drag & Drop support
 Programmatic service tuning with JavaScript or VBScript
 Scalable licensing options, e.g. VAS, Gateway and Bulk editions
 Customizable and brandable end-user Web portal
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9. Reliable
 Mature software, running at VAS providers in over 50 countries
 Persistent messaging with Store & Forward, auto-recovery, etc.
 Auto-reconnect for dropped connection
 Failover, workload balancing, redundant server support
 Integrated SNMP and email notifications
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10. Intuitive
 Intuitive, Web-based interface supporting different user roles
 Graphical Service Studio for designing VAS messaging services
 Operations center for monitoring, management and system health
 Central management of all VAS applications including user
provisioning
 Report center for comprehensive real-time usage and traffic reports
 Wizard-based creation of VAS application, communication links, bulk
campaigns, etc.
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11. System Architecture
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12. Screenshots – Administrator Portal
Traffic Reports Service Studio
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13. Screenshots – User Portal
Welcome Page with Services Creating Bulk Campaign
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14. Available editions
Core SMS/MMS messaging capabilities for high-
Gateway Edition
performance aggregation and routing services
Bulk Portal For a comprehensive bulk campaign engine and
Edition portal
VAS Platform Coming with numerous ready-to-run value-added
Edition services for the quickest start of your SMS/MMS
business
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15. Customer Scenarios
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16. Wireless ASP – Business Challenges:
Actel Communications Ltd.,
Lebanon  Find a robust and reliable product to be the central
platform for their SMS and MMS messaging
business to replace the existing solution
 Cope with the strong growth and high demand for
new mobile messaging services in the Middle East
now and in the future.
‚We set out to find a robust and reliable software
product to be the central platform for our SMS and
MMS messaging business. message master® xsp has
delivered all of this and more.‛ Khalil Khalil, Sales Manager
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17. Wireless ASP – Business Benefits
Actel Communications Ltd.,  Short time-to-market through rapid application
Lebanon design with no vendor interaction
 It takes only one to two hours to create an average
new VAS service
 Host over 50 VAS services, like SMS-to-TV, content
download or news
 Grows with customer needs, e.g. MMS added later
without loosing the initial investment or
configuration
»message master® xsp has enabled Actel to maintain
its reputation for reliable and innovative mobile
messaging solutions.« Khalil Khalil, Sales Manager
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18. Media and Entertainment – Business Challenges:
Arab Media Group, UAE
 Support of interactive media services (interactive
radio and TV)
 Replace a home-grown solution which became too
difficult to maintain
»The right solution at the right price after series of
research over the Internet. From time to time we are
offered SMS solutions from existing and new
companies in the region. It does get hard for them to
believe that we are able to do so much now. After all
we are just a radio station.«
Rashid Hussain, IT Manager at Arab Media Group
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19. Media and Entertainment – Business Benefits
Arab Media Group, UAE
 Reduced initial deployment costs – Saved one
month compared to internal in-house development
using an SMS component
 Short time-to-market through rapid application
design – Introducing a new service takes 2 days
compared to 2 weeks for the in-house solution
 Frees developer resources
 Reach a multinational audience by using multi-
lingual messages
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20. Wireless ASP – Business Challenges:
The Marketing Arm, USA
 Provide SMPP support
 Connector to multiple aggregators and carriers
 Provide high-performance SMS and MMS
capabilities
‚We considered building our own mobile messaging
gateway, but quickly realized that of the specialized
solutions that were available, message master® xsp
offered a cost effective and proven system. Its ability
to connect to aggregators via SMPP was a key factor
in our decision to choose their mobile messaging
software.‛ Mike Jelley, co-founder of The Marketing Arm’s
wireless practice
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21. Wireless ASP – Business Benefits:
The Marketing Arm, USA
 Increases reliability of SMS and MMS message
delivery
 Enables traffic control
 Frees development and maintenance resources
 Easily scales up with growing messaging volumes
‚I would certainly recommend Derdack and message
master® xsp to companies looking for a modern
mobile messaging platform.‛
Mike Jelley, co-founder of The Marketing Arm’s wireless practice
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22. Wireless ASP – Business Challenges:
Newline Technologies,
 Build mobile messaging applications
Botswana
 Provide effective mobile messaging connectivity
 Connect to major mobile networks
 Provide a reliable message delivery capability
‚We selected message master® xsp as a best of
breed product for mobile messaging, we are very
pleased with our decision and anticipate a significant
return on investment (ROI).‛ Ditirwa C. Mphoeng, Founder
and Managing Director of Newline Technologies
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23. Wireless ASP – Business Benefits:
Newline Technologies,
 Quickly build and roll-out mobile messaging
Botswana
products and services
 Generate new revenue streams from the
development and launch of innovative mobile
messaging applications
 Operational flexibility and agility
 Develop award-winning mobile solutions
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24. Start your evaluation today!
 Visit www.derdack.com for videos and product sheets
 Request a personal online demonstration
 Get an evaluation copy or request a PoC
 Get further product or licensing information
Ronald Czachara
Senior Consultant VAS
+49 (331) 29878-33 | +49 (331) 29878-0
rczachara@derdack.net | sales@derdack.net
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