Presentation on how consumers react on new products, features, ...

1. CONSUMER NEWS
Steffen Crul
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2. Crul Steffen
WHAT CONTAINS CONSUMER NEWS?
 Everything what relates to consumers
 New gadgets
 Prices
 …
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3. Crul Steffen
CONSUMERS
 Respond to new influences
 Buying, information, research
 Have to adapt quickly
 Fast development
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4. Crul Steffen
DIGITAL FUTURE, NEW CONSUMER GADGETS
 Do-it-all simple to use devices
 Challenge: building ever-smaller devices +
long battery life + sufficient features
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5. Crul Steffen
BEEBEEP.TV
 New feature: the ability to set up and pay for
an advert on a recurring basis via mobile
 Co-founder: “We want to give our users the
best possible service and value for money”
 By adding more payment choices ->
increasing customer base
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6. Crul Steffen
DIGITAL FUTURE, NEW CONSUMER GADGETS
 How will we power these devices of the
future?
 “Consumers don’t want to think about power.
They want a device they can use whenever they
want, for as long as they want.”
 Forecast experts: new form factors in
batteries and in recharging technology
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7. Crul Steffen
CONSUMERS
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 Spend as the economy

8. Crul Steffen
COCA-COLA
 Plans to double it’s business as middle class
in emerging market expands
 Growth in countries like India and China
 Forecast: more consumers in middle class,
urban areas
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9. Crul Steffen
CONSUMERS
 Expect more and more of companies
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10. Crul Steffen
DEMANDING CONSUMER
 Own indentity, values and beliefs
 They expect that companies do the same
 Coca-Cola: highlight its environmental efforts
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11. Crul Steffen
COMPANIES
 Maximize consumershare
 Positive publicity
 A lot of advertisement
 …
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12. Crul Steffen
POSITIVE PUBLICITY
 BeeBeep.Tv gets free advertisement
 New gadget, innovation
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13. Crul Steffen
 Thank you for your attention
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