1. Growth of eCommerce in Retail Business. 2. Key Issues in eCommerce and Retail Business. 3. Why CRM is the right solution for eCommerce and Retail Business problems? 4. Some Case Studies: so you can hit the ground running!

1. 6 Benefits of CRM for eCommerce and
Retail Business
ROLUSTECH

2. AGENDA
• Growth of eCommerce in Retail Business.
• Key Issues in eCommerce and Retail Business.
• Why CRM is the right solution for eCommerce and Retail
Business problems?
• Some Case Studies: so you can hit the ground running!

3. Growth of Ecommerce in
Retail Business
• 56% of in-store purchases are influenced by
eCommerce. (Research Gate)
• As compared to 1.66 billion buyers in 2016, the
number of digital buyers will increase to 2 billion
in 2019. (Statista)
• Of the total global retail sales, eCommerce retail
sales will account for 13.7%. (Statista)

4. Key Issues in eCommerce
and Retail Business
• Driving higher targeted traffic.
• Capturing quality leads.
• Increasing the conversion rate.
• Streamlining all marketing channels for
better outreach.
• Improving customer relations across
different channels and retaining
customers.

5. Why CRM is the
right solution for
your eCommerce
and Retail Business
Problems?
● Customer Segmentation for precise and accurate
segmentation to provide personalized customer
service.
● Track customer behavior from onboarding to check-
out, and get real-time data insights.
● Centralized Social Media Interactions to make it a
one-stop solution for all you marketing channels and
social media platforms.

6. ● Seamless Payment Gateways to streamline all
your payment channels, track trends with robust
analytics to determine your highest valued
customers and best revenue sources.
● Order Management for easy placement and
tracking orders to delivering at the right time.
● Effective Time Management by saving the time of
your sales agents through task automation and
streamlining workflows.
Why CRM is the
right solution for
your eCommerce
and Retail Business
Problems?

7. Case Studies

8. Audio Geer
• Audio Geer is an independent rep based
company in California.
• With a huge client base, it was difficult for
them to manage it through excel sheets.
• They approached Rolustech to streamline
their operations.
The Result
• Seamless business process through
automation with CRM and a lot more
happy customers!

9. Refractiv
• Refractiv is experts in delivering breed cloud,
web and mobile-based solutions.
• They approached Rolustech to develop an iPad
app for a leading fashion house in the UK to
have real-time access to their product catalog.
The Result
• The app added efficiency to the business
processes!

10. Read our entire blog here:
https://www.rolustech.com/blog/6-important-benefits-of-crm-for-
ecommerce-and-retail-business

11. Our Expertise
CRM Mobile Product Development
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12. GET IN TOUCH
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Check out our links below

13. Further Reading:
1. https://www.rolustech.com/blog/reasons-magento-is-go-to-ecommerce-platform
2. https://www.rolustech.com/blog/magento-vs-salesforce-commerce-cloud
3. https://www.rolustech.com/blog/salesforce-commerce-cloud
4. https://www.rolustech.com/blog/ecommerce-essentials