Without the Commander successfully communicating his intent to the Team there is little chance that the overall mission will be a success.

1. Command Intent "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity." - General George S. Patton, Jr.

2. Translates into Which take account of OUR Values, Strengths and Knowledge To become Operational Which form a STRATEGY which is implemented through Vision and Mission COMMAND INTENT Combined with the local Industry environment, competition and resources Sales Goals F&B Goals Event Goals Staff and Support Action Delivering the Circle R Ranch “Experience” 4

3. Command Intent Without the Commander successfully communicating his intent to the Team there is little chance that the overall mission will be a success.

4. Command Intent Command Intent is defined as: “ A concise expression of the purpose of the campaign, the desired results and expected Team progress towards achieving the desired end-state.” Command Intent is focused on the end state required - and not what the troops have do to achieve this. .

5. Command Intent The essence of this concept is freeing Command to have the freedom to maneuver and take action to complete the overall mission in the most suitable way. The staff must understand Command Intent so they too can apply themselves with a Unity of Effort using their initiative to accomplish the mission in the most efficient way.

7. THE BATTLE PLAN Creating an agile joint force empowered to exploit and create opportunities Command Staff Prepare Project Operate Inform-Intent Support-Sustain

16. Command Intent for the Security and Defense of Our Environment Sales & Marketing Food & Beverage Event Operations Maintenance Staff & Training Support Teams Communication