Learn how you can add new services and software to your portfolio with embedding technologies for high tech software providers.

1. Explore the Art of the
Possible
Discover how your company can
create new business value through a
co-innovation partnership with SAP

2. Innovate to Differentiate
How SAP technology innovations
can help your company develop new
business models and new revenue
streams
Powerful forces are driving change across the high tech
value chain. The “Internet of Things” – where smart devices,
smart assets, machines and people are all interconnected –
is generating massive volumes of potentially valuable data.
The ability to establish ecosystem networks on a standard
business platform is creating new customer value and new
sources of competitive advantage. The development of new
business models and revenue streams is accelerating the
trend from ownership to consumption of devices, equipment,
and components. And the rise of the millennial generation in
the workforce is speeding the consumerization of information
technology.
Together these forces are defining the technology of a
future rich with business opportunities. With the latest SAP
innovations in analytics, mobile, and databases – powered
by the SAP HANA® platform – you can embed exciting new,
ready-made functionality in your products to:
• Increase product revenue
• Develop new service-based business models
• Enhance software development efficiency
• Create greater competitive differentiation
• Improve customer satisfaction and loyalty
50
billion
Connected devices
globally by 2020
Source: Economist Intelligence Unit:
Rise of the Machines, 2012
Browse this e-book to discover how a co-innovation
partnership with SAP could help you redefine, rethink and
reinvent your business and create new value in ways you
never thought possible.

3. Seize New
Opportunities
How co-innovating
with SAP can help your
company take advantage
of emerging business
opportunities
Technology innovations
from SAP can help your
company:
As the pressure on margins builds and
competition intensifies, it’s getting
tougher for companies to squeeze
more cost efficiencies out of the
business. Instead, the focus should
switch to innovation and growth.
You need to find new ways to unlock
business value for your customers,
develop new and more profitable
revenue streams, and create new
business models – and be able to take
advantage of these emerging business
opportunities quicker than your
competitors.
Sense, Predict and Act
Leverage massive volumes of
machine-generated data (Big Data)
to deliver sophisticated insights
and real-time decisions and enable
new service-based business
models to enhance customer
service and drive incremental
revenue.

4. Sense, Predict, and Act
Leverage the power of your company’s
Big Data to increase revenues, reduce
costs, and improve service
The exponential growth of equipment-generated data
presents a massive opportunity for manufacturers of all
types of high tech companies. The key to success is the
ability to turn Big Data into real-time insights – yet traditional
technologies simply cannot handle these large data volumes
at the speed you need.
Innovative SAP technologies, such as in-memory processing,
enable you to capture, manage, access, and analyze data at
unprecedented levels and speeds. As a result, you can move
to a more proactive “sense, predict, and act” approach that
enables you to predict possible events and outcomes and act
in real time or ahead of potential problems.
Embedding advanced SAP technology enables you to add
value to your products and services in a number of ways:
Predictive maintenance
Upgrading your monitoring or telemetry systems with
SAP HANA enables you to analyze a continuous stream
of equipment data to sense usage, predict performance
degradation or the likelihood of network breaches, and take
action to avoid potential downtime or equipment failure.
Asset tracking
Track equipment usage and performance and identify
abnormal behavior that may put the assets at risk of loss,
or identify inefficient usage patterns that may be costing your
customer money.
Field service mobility
Develop a portfolio of mobile apps and make them available
anywhere, anytime and on any type of mobile device to
empower your field force and enhance productivity and
employee safety.
New service models
Accurate monitoring and powerful analytics enable you to
anticipate the equipment’s maintenance requirements and
act swiftly, enhancing your service quality to boost customer
loyalty and increase profitability.

5. Innovate with SAP
The key SAP technologies that can help
your company leverage Big Data to drive
product and service improvements
Real-Time Data Platform
SAP HANA, an in-memory computing platform, enables
large volumes of nonaggregated data from monitoring and
telemetry systems and other sources to be analyzed in real
time at unprecedented speeds to deliver rapid insights and
support more effective decision making.
Mobile
Giving maintenance technicians and other employees
anytime, anywhere access to the information they need to do
their jobs can increase productivity and improve safety – as
well as prolong the life of valuable assets by improving their
reliability and performance.
Analytics
Analytics applications from SAP can help you unleash the
power of your Big Data by delivering instant insights, agile
visualizations, and advanced predictive analytics to users on
any device or platform, from virtually any database.
Cloud
The SAP Cloud portfolio delivers flexibility, choice, and
control. You can extend your existing environment to unlock
new levels of agility and performance by leveraging the right
mix of secure, high-performance cloud, hosted, and
on-premise technology for your business.
Solutions in scope – helping you innovate and grow
• SAP HANA
• SAP® InfiniteInsight® software
• SAP® BusinessObjects™ business intelligence solutions
• SAP SQL Anywhere® solutions
• SAP IQ software
• SAP Adaptive Server® Enterprise
• SAP Replication Server®
• SAP Event Stream Processor

6. Turn Your Big Data into Big Business
How SAP technology can help you harness the power
of your Big Data to increase revenues and reduce costs
View solution brief ›
Sense, Predict, and Act
The benefits at a glance of leveraging your Big Data to
create new business value
View infographic ›
Innovation in Action
Find out more about how
your company can turn Big Data
into new business value

7. Benefits at a Glance
How your company could
benefit from a
co-innovation partnership
with SAP for Big Data
Why co-innovate with SAP?
SAP is at the heart of today’s technology
driven revolution, turning innovation into
practical solutions designed to help
our digitally connected and socially
networked world run better. Here are just a
few reasons why SAP is the right choice as a
co-innovation partner for your organization:
• Strong position as an industry leader
and innovator
• Breakthrough innovation without
disruption
• Reinvention of the cloud and database
markets
• Local and global support and services
• Extensive global partner ecosystem
Sense, Predict, and Act
Innovative SAP technologies can help your
company turn Big Data into real-time insights
to enable:
• Increased product and software revenues
• Greater competitive differentiation
• New service business models
• Higher equipment efficiency and availability
• Improved customer satisfaction and loyalty
• More efficient software development

8. Imagine. Create. Innovate.
Explore the art of the possible with SAP
Design Thinking Workshop
Go beyond discussing systems, corporate goals and
processes and focus instead on what really matters:
understanding your customers. Design thinking with SAP
can help your company:
• Rethink existing problems to identify innovation
opportunities
• Prioritize initiative objectives and budgets based on
customer value
• Visualize the benefits new technologies can bring to your
business
Explore the art of the possible with SAP and apply for a
Design Thinking workshop today.
Apply today ›
Innovation Workshop
If your company is already developing initiatives to
leverage Big Data captured by sensors, we can organize
an Innovation Workshop to help you understand how
SAP solutions could add value to your strategy. A typical
Innovation Workshop would cover:
• Articulating your Internet of Things or machine-to-
machine (M2M) strategy
• Showing real life examples of how SAP is already
helping partners and customers innovate in this area
• Participating in a brainstorming discussion
Accelerate your Big Data projects with SAP and apply for
an Innovation Workshop today.
Apply today ›

9. Email us ›
Visit our Web site ›
Read our blogs ›
Watch our YouTube channel ›
Join our LinkedIn group ›
Follow us on Twitter ›
Get In Touch
Contact us today
Next Steps
Partner with SAP
I hope this e-book has given you
a taste of how a co-innovation
partnership with SAP could help your
company leverage the power of
Big Data to unlock business value for
your customers, develop new and
more profitable revenue streams,
and create new business models.
If you would like any further
information, please visit our
Web site or get in touch.

10. www.sap.com
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