1. DCCAB
Group 13
Part I

2. Statements

3. I do not splurge,
I think a lot before I buy something.
F | GROUP 13

4. I started spending on myself
when I started earning.
F | GROUP 13

5. I do lot of research before
buying something.
F | GROUP 13

6. I buy a deodrant only after it gets over.
F | GROUP 13

7. I look for good functionalities in a product
F | GROUP 13

8. I like buying premium products
because they are worth the money
F | GROUP 13

9. I buy personal care products from wholesale
market because they offer price cut on most
products
F | GROUP 13

10. Its very impulsive to me. I try to get a good bargain. I
can buy as long as its not over the top expensive.
F | GROUP 13

11. I am used to doing a little online research
about things that I buy
F | GROUP 13

12. Insights

13. “I do not want to splurge money excessively now”
Why?
• I will start spending when I start earning
• I do not want to depend on my family for everything and add to their expenditures
“Spending”, not “Splurging”?
So what?
• So even if I buy something – even premium products - I do enough research to make sure it is a buy ‘worth’
making
“I want to ‘provide to’
and not ‘depend on’?”
Why is this important?
• Research provides worth – which provides justification to my purchases
What does this mean?
• Dependence on family plays an important aspect of every decision I make
..as a buyer and also while
considering the future
“The idea of depending on the family makes me feel guilty”

14. End of Part I