In this world of Digital age, when people have increased their engagement and time spent on social media, it's important to understand the connection of social media with marketing. It's a journey which has just started and has a long way to go in the digital age.

1. Social Media and Marketing

2. What is Social Media about ?
Social media is about the online tools and activities used by
people to talk, interact and connect with each other on the
web.
Source: Moz http://moz.com/beginners-guide-to-social-media

3. Evolution of Social Media
72% of all
internet users
are now active
on social media
Source: Jeff Bullas http://www.jeffbullas.com/2014/01/17/20-social-media-facts-
and-statistics-you-should-know-in-2014/
18-29 year
olds have an
89% Social
Site usage

4. 60 % of 50
to 60 year
olds are active
on social media
71% of users
access social
media from a
mobile device.

5. Age Demographics for different Social Media Platforms
Combinations of platforms are apt for Businesses
Source: Smart Insights.com http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research

6. Marketer’s Love for Social Media
Source: Jeff Bullas http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/

7. It’s highly unlikely that businesses influence
Consumers’ purchasing behavior simply
by talking about themselves and their products
on Social Media.
Social media marketing is about
making emotional connections through
positive customer experiences, exceptional
service and engaging conversations.
Source: Social triangle http:// facebook.com/socialtriangle2014

8. If there’s one thing business
owners can’t afford to ignore
in the digital age, it’s their
Online reputation.
Source: Social triangle http:// facebook.com/socialtriangle2014

9. Source: Heidi Cohen http://heidicohen.com/social-media-marketing-benefits/

10. The three main steps to success
through social media…
Listen and
understand!
Listen to what
the current or
prospective
consumer is
saying about your
business/brand.
Respond!!
Responding to
consumer’s post or
comment is the most
step for developing a
rapport.
Engage!!!
Saying is easier
than done, more
the consumer is
engaged with
business/brand
higher the
chances for
success.
Source: Heidi Cohen http://heidicohen.com/social-media-marketing-benefits/