Intel has successfully built brand awareness through innovative marketing campaigns. They partnered with personal computer companies to promote Intel's brand on hardware. Intel monitored consumer responses to marketing strategies and modified their approach accordingly. Through extensive marketing, Intel has achieved 80% market share and established their brand as iconic in the technology industry.

1. We have something for

2. You don’t need one. You know who we are and
what we do!

3. QUESTION IS HOW ??

4. Strategic Planning

5. Goal formation: People don’t know our brand. Create awareness.
Strategy used: Effective campaigns to make a brand name with the
help of personal computer companies.
Feedback and control: Monitoring people’s responses and accordingly
modifying strategy.

6. INTEL RESORTED TO INNOVATIVE MARKETING
Making a memory in
consumer’s mind regarding
brand.

7. You know the
hardware is great
when you see this
sticker.

8. Consumers prefer
products with the
logo.
Every PC
business now
wants to be
associated with
Intel.

10. INTEL MARKET
SHARE
80 %

14. Your favourite nerd loves it.
What more do you want?

16. What’s Next

17. Entering Newer Industries

18. Advancing speeds and personal touch to
end user

19. Mission: Make life simpler in a fun way

20. Summary
• INTEL has made tremendous brand equity for itself by extensive
marketing
• Although being a B2B company, they understand the importance of
significance of brands and how they can affect consumer behaviour.
• They have developed very iconic strategies and management systems
to follow a set framework

21. DISCLAIMER
CREATED BY ROHAN GUJRAL AS A A PART OF THE
MARKETING INTERNSHIP PROGRAM UNDER PROF
SAMMER MATHUR , IIM LUCKNOW.
ROHAN GUJRAL PROF SAMEER MATHUR