1. Web 2.0 and Social
Media for Business
Chapter 6: Wikis and Other Collaborative Documents
Roger McHaney, Kansas State University

2. Web 2.0 concepts may have
emerged with Wikis
Overview of Wikis
‘Wiki’ is derived from the Hawaiian
language and means quick
Represents a class of applications
with tools for the collaborative
development of documents
Includes tools to facilitate multiple
authoring
Provides features to edit content,
develop topics, link pages, add
tags, and cross reference material Many Wikis are free

3. Many blog features are available in wikis. Collaborative Wikis
documents are flexible and used to display content on a
Web page with the added bonus of allowing updates.
http://blogs.atlassian.com/news/2008/03/how_do_you_use.html
Wikipedia: massive online encyclopedia with more than 27 million
Sites for Wikis
pages, 17 million users, and 260 languages
2011 Axio Conference

4. Top Wiki: Wikipedia
4
Criticized
for lack of
rigor but
some
studies
have found
otherwise.

5. User Rights
5
Wikis and collaborative documents may have a variety of user
rights. Some offer open viewing and editing (public). Others limit
access to particular editors and selected readers (private). Semi-
public Wikis require users to register and obtain a user name and
password prior to access.

6. Wikis Maintain History
6
Wikis maintain a history of all changes to each page and permit
discussions about those changes.

7. Wikis Must Combat Spam
7
Wikis are often the target of vandals and spammers

8. Example SPAM Page

9. Stopping SPAM (Identifying)

10. More Spam Pages

11. Find Spam Creator

12. Block SPAMMER
DELETE SPAM IMAGES

13. Example Wiki Uses
Medicine and science: Information posting that requires high editorial
13 standards. Material must be accurate. Uses expert-moderated approach.
Business: Internal collaborative documents, knowledge repositories, internal
documentation and software application information. Customers may help
produce documentation of products.
Academics: collaborative grant writing, academic unit documentation,
committee reports, strategic planning documentation, and knowledge
repositories.
Classroom: Collaborative student projects, exam study guide development.
Government : internal procedures, public reporting, so constituents can post
and answer questions.

14. Other Wikis
14
A Wiki of Wikis.

15. Wiki Software Examples (self-hosted)
15

16. Wiki Software Examples (self-hosted)
16

17. Wiki Software Examples (third-party hosted)
17

18. Wiki Software Examples (other hosts)
18

19. Steps in Building a Wiki
19
1) worldview definition;
(2) paradigm development;
(3) technological considerations;
(4) content ontology;
(5) risk assessment;
(6) sustainability planning.

20. Worldview: Wiki Purpose?
Decision regarding how content will be viewed, developed, and
20 used by its community
Private, semi-private or completely open
Use Web 2.0 concepts to facilitate sharing intellectual resources
and encourage contribution
Users understand contributions will remain available with a
Creative Commons license
Ensure Wiki will be used as a communal construction of
knowledge, online discussion, and reflection for an interacting
group of users

21. Paradigm: Wiki Look and Feel
21

22. Technical Considerations: Templates
22
Choose Development
Platform. Provide a
mechanism for easy page
creation and consistency
(e.g Mediawiki script
language).

23. Technical Considerations: Categories
23
Provide a
mechanism for
tagging topics

24. Ontology: Wiki Organization
Provides users with order
24
Comfortable way to tag
contributions
Simple starting point that
can expand as the site
evolves
Enable potential users to
develop initial contribution

25. Risk Assessment: Oversight and quality
•Establish Wikikeeper (as opposed to
Wikimaster)
•Initial vigilance and human oversight
•Maintenance of academically sound
contents

26. Sustainability: Community Building
Clay Shirky (2008), in Here Comes
Everybody: The Power of Organizing
without Organizations, provides a
helpful perspective. He suggests that a
social tool such as a Wiki needs to
achieve a balance between promise,
tools, and bargain. When the correct
balance is achieved, a community will
emerge and sustainability will result.

27. Wiki Example
27

28. Zoho Wiki (con’t)
28

29. Zoho Wiki (con’t)
29

30. Zoho Wiki (con’t)
30

31. Good Free Wiki: Wikispaces
31

32. Other Collaborative Documents
32
A vast array of
options exists,
ranging from
specialty
software
focusing on a
particular area
(such as
Writeboard; like
a mini-wiki)

33. Other Examples
33

34. Summary
Web 2.0 collaborative document concepts emerged and took shape with Wikis.
Collaborative document systems provide features to co-create and edit content, develop
topics areas, link pages, add tags, and create cross references.
Additional tools permit document owners to determine who can access material, what
type of access is granted and how material is distributed.
Most collaborative documents serve as work spaces and become knowledge repositories.

35. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
Sioux Falls, SD 57106