1. Web 2.0 and Social
Media for Business
Chapter 1: Introduction to Web 2.0: Part B
Roger McHaney, Kansas State University

2. Content Sharing
Content sharing using Web
2.0 ideas has grown in
importance and
acceptance in the business
world. Businesses are getting
their message out into the
world by sharing their
materials.

3. Innovative ways to
leverage existing
content have been
developed and
promoted with Creative
Commons attribution

4. More About Content Sharing
• Has overlap and integration with social media.
• Web sites like YouTube are social media primarily
focused on video sharing.
• Content sharing important to business includes sites
that promote text, photos, videos, multimedia, e-
books, business presentations and artifacts.
• Materials often posted to gain recognition in particular
areas.

5. Flickr is a popular example of content sharing

6. Matt McGee Suggests Business Uses for Flickr

7. Matt McGee Suggestions (con’t)

8. Photo Sharing
• Many photo sharing sites
offer photo hosting. A
photo on their site can be
displayed on a business
blog or Web site without
the photo being on the
business server. Reduces
storage space required
on a site.

9. Example Content Sharing Sites

10. More Example Content Sharing Sites

11. Scribd Hosts Business Documents

12. DocStoc Provides Documents for Small Businesses

13. Filtering/Recommendations
• Web 2.0 concepts of interacting, sharing and
collaborating allow individuals to make
recommendations and provide opinions about online
content
• Grassroots opinions replace expert opinions once limited
to powerful individuals with access to press
• Social news such as Google News, Digg Top News,
Reddit, Delicious and others promote stories rated
highest by viewers
• Collected wisdom of multiple people often provides
unanticipated social structures

14. Reddit Relies on Social Recommendations

15. Social Bookmarking
• Relies on user community to create a self-organizing
reference system. Works this way:
(1) community member locates a Web site of interest
(2) they bookmark page so returning is easier
(3) software adds individual bookmark to database
(4) database shares collected bookmarks with entire group.
• A system such as this allows a user community to share
and categorize large numbers of bookmarks and create
an index of helpful Web sites

16. Example Sites Using Social Bookmarking

17. Example Sites Using Social Bookmarking

18. More Example Sites Using Social Bookmarking

19. Tagging
• Closely related to
social bookmarking
• Often key
components of
bookmarking sites
• Descriptive keywords
assigned by people
• Help identify content
on the Web

20. Geo-Tagging
Tagging is not limited to virtual
applications. Tagging is used by owners
of mobile devices to describe real world
geographic locations, features, and
other objects

21. Web Applications
Apps are an amazing proliferation of easy-to-use, low-cost
tools.
Used for business, pleasure, or individual productivity.
Hundreds of thousands of cross-platform applications
readily available for nearly every imaginable use.
Business users can visit the Apple or Android App store and
find tools for tasks using mobile devices.

22. Summary
• Business practices are transformed
by emerging capabilities of Internet
and Web
• Recent changes are related to
Web 2.0 and the use of mobile
smart devices
• Web 2.0 includes: (1) social media,
(2) filtering and recommendations,
(3) content sharing, and (4) Web
apps
• These technologies force
organizations to rethink their
business operations and how to
connect with customers,
employees and stakeholders

23. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
Sioux Falls, SD 57106