SlideShare ist ein Scribd-Unternehmen logo

Copy That Converts - Pubcon, Austin, 2013

•
•
Roger Dooley
Roger Dooley

Brain-based ways to improve copy and make it engage the reader's mind. Metaphors, adjectives, more. Tips from Dooley's Brainfluence book, Neuromarketing blog, and more.

Business
1 von 55
Copy That Converts! Roger Dooley rogerdooley.com rogerd@dooleydirect.com @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
2004: NeuroscienceMarketing.com @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
The Downside… @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Honesty & Ethics Very High/High • Nurses – 85% • Engineers – 70% • Advertising – 11% • Sales – 8% @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
CEO Trust • CFOs – 90% • CIOs – 90% • CMOs – 20% @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Most Marketing Is Wasted. @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson) @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Neuro-Nudges @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Copy Nudges @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
SEO Your 50,000,000,000 Amazingly Engagement Well-Written Content Social Pages Sharing Action! @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Copy @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Engaging Copy @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Lifeless Copy? Jump-start it with metaphor! @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Lifeless Copy? Jump-start it with metaphor! @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Crime wave = “beast” vs. “virus” Different actions @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Use metaphors to change minds! @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Tell Stories @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Use a story to engage the reader’s brain. Ch. 67 @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Testimonials @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Use story testimonials for maximum impact and memorability. Ch. 68 @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Magic Words @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
VS. @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
FREE Shipping! vs. 20¢ @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Use FREE offers instead of very cheap ones. Ch. 64 @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
What small change did this? • Fair Price – Up 7% • Caring – Up 11% • Fair Treatment – Up 20% • Quality – Up 30% • Competency – Up 33% @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
“You can trust us to do the job for you.” Ch. 38 @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Adjectives @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Adjectives = Evil? • Slow the reader? • Reduce impact of action words? @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Adjectives = Evil? More adjectives ↓ Less social sharing -Dan Zarrella @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Adjectives = Good! Sales +27% w/adjectives -Brian Wansink @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
• Traditional Cajun Red Beans w/Rice • Succulent Italian Seafood Filet • Tender Grilled Chicken • Homestyle Chicken Parmesan • Satin Chocolate • Grandma’s Zucchini Cookies @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
• Vivid • Sensory • Emotional/Nostalgic • Specific • Branded @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
rough Having a bad day? “Textural Metaphors” @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
“bad” “rough” @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
sharp polished bright heavy smooth slimy fuzzy @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Use vivid, sensory, emotional adjectives to engage the brain. Ch. 66 @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
“The most important word in the vocabulary of advertising is TEST.” -David Ogilvy @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
Copy That Converts! Roger Dooley rogerdooley.com rogerd@dooleydirect.com @rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC

Empfohlen

Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger DooleyNeuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger DooleyRoger Dooley
 
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web PersuasionRoger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web PersuasionRoger Dooley
 
Keynote at ConversionSUMMIT 2013, Frankfurt, Germany
Keynote at ConversionSUMMIT 2013, Frankfurt, GermanyKeynote at ConversionSUMMIT 2013, Frankfurt, Germany
Keynote at ConversionSUMMIT 2013, Frankfurt, GermanyRoger Dooley
 
The hunt for consumer’s buy button is neuromarketing the next big promise?
The hunt for consumer’s buy button is neuromarketing the next big promise?The hunt for consumer’s buy button is neuromarketing the next big promise?
The hunt for consumer’s buy button is neuromarketing the next big promise?Tutor Doctor
 
@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote Address
@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote Address@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote Address
@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote AddressEmpowered Presentations
 
How UX Design Has Changed The World
How UX Design Has Changed The WorldHow UX Design Has Changed The World
How UX Design Has Changed The WorldBuiltByHQ
 
Hook 'em: The Psychology of Persuasive Products at SXSW 2016
Hook 'em: The Psychology of Persuasive Products at SXSW 2016Hook 'em: The Psychology of Persuasive Products at SXSW 2016
Hook 'em: The Psychology of Persuasive Products at SXSW 2016Roger Dooley
 
Neuro-circuitry of Craving and its Implications in management
Neuro-circuitry of Craving and its Implications in management Neuro-circuitry of Craving and its Implications in management
Neuro-circuitry of Craving and its Implications in management Pawan Sharma
 

Empfohlen

Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger DooleyNeuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
Neuromarketing World Forum 2013 - Sao Paulo - Roger DooleyRoger Dooley
 
Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web PersuasionRoger Dooley MIMA 2013 - Neuromarketing & Web Persuasion
Roger Dooley MIMA 2013 - Neuromarketing & Web PersuasionRoger Dooley
 
Keynote at ConversionSUMMIT 2013, Frankfurt, Germany
Keynote at ConversionSUMMIT 2013, Frankfurt, GermanyKeynote at ConversionSUMMIT 2013, Frankfurt, Germany
Keynote at ConversionSUMMIT 2013, Frankfurt, GermanyRoger Dooley
 
The hunt for consumer’s buy button is neuromarketing the next big promise?
The hunt for consumer’s buy button is neuromarketing the next big promise?The hunt for consumer’s buy button is neuromarketing the next big promise?
The hunt for consumer’s buy button is neuromarketing the next big promise?Tutor Doctor
 
@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote Address
@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote Address@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote Address
@GuyKawasaki - 10 Hindsights - @MenloCollege Keynote AddressEmpowered Presentations
 
How UX Design Has Changed The World
How UX Design Has Changed The WorldHow UX Design Has Changed The World
How UX Design Has Changed The WorldBuiltByHQ
 
Hook 'em: The Psychology of Persuasive Products at SXSW 2016
Hook 'em: The Psychology of Persuasive Products at SXSW 2016Hook 'em: The Psychology of Persuasive Products at SXSW 2016
Hook 'em: The Psychology of Persuasive Products at SXSW 2016Roger Dooley
 
Neuro-circuitry of Craving and its Implications in management
Neuro-circuitry of Craving and its Implications in management Neuro-circuitry of Craving and its Implications in management
Neuro-circuitry of Craving and its Implications in management Pawan Sharma
 
How Brain Science Turns Browsers into Buyers: SXSW 2012
How Brain Science Turns Browsers into Buyers: SXSW 2012How Brain Science Turns Browsers into Buyers: SXSW 2012
How Brain Science Turns Browsers into Buyers: SXSW 2012Roger Dooley
 
Jeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindJeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindBayCHI
 
Designing for the Mind - SXSW 2015
Designing for the Mind - SXSW 2015Designing for the Mind - SXSW 2015
Designing for the Mind - SXSW 2015Roger Dooley
 
Neuro-Design Optimization for Creative Agencies
Neuro-Design Optimization for Creative AgenciesNeuro-Design Optimization for Creative Agencies
Neuro-Design Optimization for Creative AgenciesSentient Decision Science
 
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Roger Dooley
 
Cultural Brand Analysis_Nike
Cultural Brand Analysis_NikeCultural Brand Analysis_Nike
Cultural Brand Analysis_NikeMorten Stagh Petersen
 
Utility and neuroscience: a mechanistic approach of decision-making and ratio...
Utility and neuroscience: a mechanistic approach of decision-making and ratio...Utility and neuroscience: a mechanistic approach of decision-making and ratio...
Utility and neuroscience: a mechanistic approach of decision-making and ratio...Benoit Hardy-Vallée, Ph.D.
 
Habit Summit 2015 - Roger Dooley
Habit Summit 2015 - Roger DooleyHabit Summit 2015 - Roger Dooley
Habit Summit 2015 - Roger DooleyRoger Dooley
 
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal StoryAndrew Morrison
 
Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson: Psych 101: The Psychological Basis for UI Design RulesJeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rulesguest45d695
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Wajid Ali
 
UX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designUX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designDMI
 
What is UX?
What is UX?What is UX?
What is UX?David Carr
 
The Future of UI - How Mobile Design is Shaping The Web 2
The Future of UI - How Mobile Design is Shaping The Web 2The Future of UI - How Mobile Design is Shaping The Web 2
The Future of UI - How Mobile Design is Shaping The Web 2Sara Cannon
 
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignSimple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignKoombea
 
Teaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & TextspeakTeaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & TextspeakShelly Sanchez Terrell
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
Affiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag
 
Brainfluence Conversion: Turning Browsers Into Buyers
Brainfluence Conversion: Turning Browsers Into BuyersBrainfluence Conversion: Turning Browsers Into Buyers
Brainfluence Conversion: Turning Browsers Into BuyersAffiliate Summit
 
Persuadir con neuromarketing
Persuadir con neuromarketingPersuadir con neuromarketing
Persuadir con neuromarketingBentoGarcía Digital Research
 

Weitere ähnliche Inhalte

Andere mochten auch

How Brain Science Turns Browsers into Buyers: SXSW 2012
How Brain Science Turns Browsers into Buyers: SXSW 2012How Brain Science Turns Browsers into Buyers: SXSW 2012
How Brain Science Turns Browsers into Buyers: SXSW 2012Roger Dooley
 
Jeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindJeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindBayCHI
 
Designing for the Mind - SXSW 2015
Designing for the Mind - SXSW 2015Designing for the Mind - SXSW 2015
Designing for the Mind - SXSW 2015Roger Dooley
 
Neuro-Design Optimization for Creative Agencies
Neuro-Design Optimization for Creative AgenciesNeuro-Design Optimization for Creative Agencies
Neuro-Design Optimization for Creative AgenciesSentient Decision Science
 
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Roger Dooley
 
Utility and neuroscience: a mechanistic approach of decision-making and ratio...
Utility and neuroscience: a mechanistic approach of decision-making and ratio...Utility and neuroscience: a mechanistic approach of decision-making and ratio...
Utility and neuroscience: a mechanistic approach of decision-making and ratio...Benoit Hardy-Vallée, Ph.D.
 
Habit Summit 2015 - Roger Dooley
Habit Summit 2015 - Roger DooleyHabit Summit 2015 - Roger Dooley
Habit Summit 2015 - Roger DooleyRoger Dooley
 
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal StoryAndrew Morrison
 
Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson: Psych 101: The Psychological Basis for UI Design RulesJeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rulesguest45d695
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Wajid Ali
 
UX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designUX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designDMI
 
The Future of UI - How Mobile Design is Shaping The Web 2
The Future of UI - How Mobile Design is Shaping The Web 2The Future of UI - How Mobile Design is Shaping The Web 2
The Future of UI - How Mobile Design is Shaping The Web 2Sara Cannon
 
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignSimple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignKoombea
 
Teaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & TextspeakTeaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & TextspeakShelly Sanchez Terrell
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerLuminary Labs
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 

Andere mochten auch (19)

How Brain Science Turns Browsers into Buyers: SXSW 2012
How Brain Science Turns Browsers into Buyers: SXSW 2012How Brain Science Turns Browsers into Buyers: SXSW 2012
How Brain Science Turns Browsers into Buyers: SXSW 2012
 
Jeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindJeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in Mind
 
Designing for the Mind - SXSW 2015
Designing for the Mind - SXSW 2015Designing for the Mind - SXSW 2015
Designing for the Mind - SXSW 2015
 
Neuro-Design Optimization for Creative Agencies
Neuro-Design Optimization for Creative AgenciesNeuro-Design Optimization for Creative Agencies
Neuro-Design Optimization for Creative Agencies
 
Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012Marketing to the Mind - Pubcon, Las Vegas, 2012
Marketing to the Mind - Pubcon, Las Vegas, 2012
 
Cultural Brand Analysis_Nike
Cultural Brand Analysis_NikeCultural Brand Analysis_Nike
Cultural Brand Analysis_Nike
 
Utility and neuroscience: a mechanistic approach of decision-making and ratio...
Utility and neuroscience: a mechanistic approach of decision-making and ratio...Utility and neuroscience: a mechanistic approach of decision-making and ratio...
Utility and neuroscience: a mechanistic approach of decision-making and ratio...
 
Habit Summit 2015 - Roger Dooley
Habit Summit 2015 - Roger DooleyHabit Summit 2015 - Roger Dooley
Habit Summit 2015 - Roger Dooley
 
12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story12 Essential Steps of a Phenomenal Story
12 Essential Steps of a Phenomenal Story
 
Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson: Psych 101: The Psychological Basis for UI Design RulesJeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
Jeff Johnson: Psych 101: The Psychological Basis for UI Design Rules
 
Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)Nike Case Study (Building a Global Brand Image)
Nike Case Study (Building a Global Brand Image)
 
UX & UI Design - Differentiate through design
UX & UI Design - Differentiate through designUX & UI Design - Differentiate through design
UX & UI Design - Differentiate through design
 
What is UX?
What is UX?What is UX?
What is UX?
 
The Future of UI - How Mobile Design is Shaping The Web 2
The Future of UI - How Mobile Design is Shaping The Web 2The Future of UI - How Mobile Design is Shaping The Web 2
The Future of UI - How Mobile Design is Shaping The Web 2
 
Simple Steps to UX/UI Web Design
Simple Steps to UX/UI Web DesignSimple Steps to UX/UI Web Design
Simple Steps to UX/UI Web Design
 
Teaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & TextspeakTeaching Students with Emojis, Emoticons, & Textspeak
Teaching Students with Emojis, Emoticons, & Textspeak
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 
Hype vs. Reality: The AI Explainer
Hype vs. Reality: The AI ExplainerHype vs. Reality: The AI Explainer
Hype vs. Reality: The AI Explainer
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 

Ähnlich wie Copy That Converts - Pubcon, Austin, 2013

Affiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag
 
Brainfluence Conversion: Turning Browsers Into Buyers
Brainfluence Conversion: Turning Browsers Into BuyersBrainfluence Conversion: Turning Browsers Into Buyers
Brainfluence Conversion: Turning Browsers Into BuyersAffiliate Summit
 
Roger Dooley Live Session: "Your Brain on Brands"
Roger Dooley Live Session: "Your Brain on Brands" Roger Dooley Live Session: "Your Brain on Brands"
Roger Dooley Live Session: "Your Brain on Brands" BrandSquare
 
Aquent/AMA Webcast: Marketing to Your Customer's Brain
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent/AMA Webcast: Marketing to Your Customer's Brain
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
 
Neuromarketing Meets Conversion Optimization. Brainy Profit Boosters
Neuromarketing Meets Conversion Optimization. Brainy Profit BoostersNeuromarketing Meets Conversion Optimization. Brainy Profit Boosters
Neuromarketing Meets Conversion Optimization. Brainy Profit BoostersChris Goward
 
Social Media in 10 Minutes - 2013
Social Media in 10 Minutes - 2013Social Media in 10 Minutes - 2013
Social Media in 10 Minutes - 2013Laura Lee Dooley
 
Understanding College Student Life Online and What it Means for Social Media ...
Understanding College Student Life Online and What it Means for Social Media ...Understanding College Student Life Online and What it Means for Social Media ...
Understanding College Student Life Online and What it Means for Social Media ...Paul Brown
 
Klout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the UglyKlout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the UglyKerry O'Shea Gorgone
 
BurlyCon 2014 - Social Media for Winners
BurlyCon 2014 - Social Media for WinnersBurlyCon 2014 - Social Media for Winners
BurlyCon 2014 - Social Media for WinnersErica McGillivray
 
Content Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to SuccessContent Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to SuccessJoe Pulizzi
 
Humanizing your brand in the digital age - PRecious Communications, Indonesia...
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Humanizing your brand in the digital age - PRecious Communications, Indonesia...
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Lars Voedisch
 
Beyond Social Developers Garage Jan_2013
Beyond Social Developers Garage Jan_2013Beyond Social Developers Garage Jan_2013
Beyond Social Developers Garage Jan_2013Beyond
 
GrowCo New Orleans
GrowCo New OrleansGrowCo New Orleans
GrowCo New OrleansDave Kerpen
 
#SocialSelling Market and Sell to the Modern Buyer
#SocialSelling Market and Sell to the Modern Buyer#SocialSelling Market and Sell to the Modern Buyer
#SocialSelling Market and Sell to the Modern BuyerCraig Rosenberg
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social MediaJay Baer
 
Nonprofit Board Roles, On the Board vs. On Board
Nonprofit Board Roles, On the Board vs. On BoardNonprofit Board Roles, On the Board vs. On Board
Nonprofit Board Roles, On the Board vs. On BoardRebecca Gordon
 

Ähnlich wie Copy That Converts - Pubcon, Austin, 2013 (20)

Affiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger DooleyAffiliate Dag 2012 Roger Dooley
Affiliate Dag 2012 Roger Dooley
 
Brainfluence Conversion: Turning Browsers Into Buyers
Brainfluence Conversion: Turning Browsers Into BuyersBrainfluence Conversion: Turning Browsers Into Buyers
Brainfluence Conversion: Turning Browsers Into Buyers
 
Persuadir con neuromarketing
Persuadir con neuromarketingPersuadir con neuromarketing
Persuadir con neuromarketing
 
Roger Dooley Live Session: "Your Brain on Brands"
Roger Dooley Live Session: "Your Brain on Brands" Roger Dooley Live Session: "Your Brain on Brands"
Roger Dooley Live Session: "Your Brain on Brands"
 
Aquent/AMA Webcast: Marketing to Your Customer's Brain
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent/AMA Webcast: Marketing to Your Customer's Brain
Aquent/AMA Webcast: Marketing to Your Customer's Brain
 
PubCon Las Vegas 2013
PubCon Las Vegas 2013PubCon Las Vegas 2013
PubCon Las Vegas 2013
 
Neuromarketing Meets Conversion Optimization. Brainy Profit Boosters
Neuromarketing Meets Conversion Optimization. Brainy Profit BoostersNeuromarketing Meets Conversion Optimization. Brainy Profit Boosters
Neuromarketing Meets Conversion Optimization. Brainy Profit Boosters
 
Social Media in 10 Minutes - 2013
Social Media in 10 Minutes - 2013Social Media in 10 Minutes - 2013
Social Media in 10 Minutes - 2013
 
Understanding College Student Life Online and What it Means for Social Media ...
Understanding College Student Life Online and What it Means for Social Media ...Understanding College Student Life Online and What it Means for Social Media ...
Understanding College Student Life Online and What it Means for Social Media ...
 
Keeping Brands Human
Keeping Brands HumanKeeping Brands Human
Keeping Brands Human
 
Klout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the UglyKlout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the Ugly
 
BurlyCon 2014 - Social Media for Winners
BurlyCon 2014 - Social Media for WinnersBurlyCon 2014 - Social Media for Winners
BurlyCon 2014 - Social Media for Winners
 
Content Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to SuccessContent Marketing Good to Great: 10 Keys to Success
Content Marketing Good to Great: 10 Keys to Success
 
Humanizing your brand in the digital age - PRecious Communications, Indonesia...
Humanizing your brand in the digital age - PRecious Communications, Indonesia...Humanizing your brand in the digital age - PRecious Communications, Indonesia...
Humanizing your brand in the digital age - PRecious Communications, Indonesia...
 
Beyond Social Developers Garage Jan_2013
Beyond Social Developers Garage Jan_2013Beyond Social Developers Garage Jan_2013
Beyond Social Developers Garage Jan_2013
 
GrowCo New Orleans
GrowCo New OrleansGrowCo New Orleans
GrowCo New Orleans
 
Paddy Moogan
Paddy MooganPaddy Moogan
Paddy Moogan
 
#SocialSelling Market and Sell to the Modern Buyer
#SocialSelling Market and Sell to the Modern Buyer#SocialSelling Market and Sell to the Modern Buyer
#SocialSelling Market and Sell to the Modern Buyer
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media
 
Nonprofit Board Roles, On the Board vs. On Board
Nonprofit Board Roles, On the Board vs. On BoardNonprofit Board Roles, On the Board vs. On Board
Nonprofit Board Roles, On the Board vs. On Board
 

Kürzlich hochgeladen

Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 

Kürzlich hochgeladen (20)

Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 

Copy That Converts - Pubcon, Austin, 2013