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So. How can you catch more customers?
Words inspire change. Let’s
create a four-stage sales
funnel that wins you more
customers.

Attract

Inspire

Reassure

Engage

- keywords (pull)!
- pay per click (push)!
- curation & social

- ads/ home pages!
- landing pages!
- presentations

- web pages!
- brochureware!
- white papers

- blogs!
- newsletters!
- press / articles
Get found with Content & keyword marketing.
Sometimes people come
looking for you. Other times,
you need to reach out to
them.

Attract

Inspire

Reassure

Engage

- keywords (pull)!
- pay per click (push)!
- curation & social

- ads/ home pages!
- landing pages!
- presentations

- web pages!
- brochureware!
- white papers

- blogs!
- newsletters!
- press / articles
Use creative headlines and presentations.
You only get one chance to
make a first impression.
Let’s make those first five
seconds count.

Attract

Inspire

Reassure

Engage

- keywords (pull)!
- pay per click (push)!
- curation & social

- ads/ home pages!
- landing pages!
- presentations

- web pages!
- brochureware!
- white papers

- blogs!
- newsletters!
- press / articles
Convince readers with in-depth, quality writing.
Some people are more
cautious than others. That’s
why we need a rounded
business story.

Attract

Inspire

Reassure

Engage

- keywords (pull)!
- pay per click (push)!
- curation & social

- ads/ home pages!
- landing pages!
- presentations

- web pages!
- brochureware!
- white papers

- blogs!
- newsletters!
- press / articles
Ask for action with persuasive sales copy.
All communications are part
of a sales funnel. Every
stage helps the reader to
take action.

Attract

Inspire

Reassure

Engage

- keywords (pull)!
- pay per click (push)!
- curation & social

- ads/ home pages!
- landing pages!
- presentations

- web pages!
- brochureware!
- white papers

- blogs!
- newsletters!
- press / articles
Let’s create a sales funnel for your business.

Attract

Inspire

Reassure

Engage

- keywords (pull)!
- pay per click (push)!
- curation & social

- ads/ home pages!
- landing pages!
- presentations

- web pages!
- brochureware!
- white papers

- blogs!
- newsletters!
- press / articles
Get the full story below.
www. RogerDayStudio .com
Roger Day : Copywriter

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Roger Day : Copywriter

  • 1. So. How can you catch more customers? Words inspire change. Let’s create a four-stage sales funnel that wins you more customers. Attract Inspire Reassure Engage - keywords (pull)! - pay per click (push)! - curation & social - ads/ home pages! - landing pages! - presentations - web pages! - brochureware! - white papers - blogs! - newsletters! - press / articles
  • 2. Get found with Content & keyword marketing. Sometimes people come looking for you. Other times, you need to reach out to them. Attract Inspire Reassure Engage - keywords (pull)! - pay per click (push)! - curation & social - ads/ home pages! - landing pages! - presentations - web pages! - brochureware! - white papers - blogs! - newsletters! - press / articles
  • 3. Use creative headlines and presentations. You only get one chance to make a first impression. Let’s make those first five seconds count. Attract Inspire Reassure Engage - keywords (pull)! - pay per click (push)! - curation & social - ads/ home pages! - landing pages! - presentations - web pages! - brochureware! - white papers - blogs! - newsletters! - press / articles
  • 4. Convince readers with in-depth, quality writing. Some people are more cautious than others. That’s why we need a rounded business story. Attract Inspire Reassure Engage - keywords (pull)! - pay per click (push)! - curation & social - ads/ home pages! - landing pages! - presentations - web pages! - brochureware! - white papers - blogs! - newsletters! - press / articles
  • 5. Ask for action with persuasive sales copy. All communications are part of a sales funnel. Every stage helps the reader to take action. Attract Inspire Reassure Engage - keywords (pull)! - pay per click (push)! - curation & social - ads/ home pages! - landing pages! - presentations - web pages! - brochureware! - white papers - blogs! - newsletters! - press / articles
  • 6. Let’s create a sales funnel for your business. Attract Inspire Reassure Engage - keywords (pull)! - pay per click (push)! - curation & social - ads/ home pages! - landing pages! - presentations - web pages! - brochureware! - white papers - blogs! - newsletters! - press / articles
  • 7. Get the full story below. www. RogerDayStudio .com